Using Social Media and Email to Direct Print Buyers to Your Website
If you’re struggling to get the word out that you’re ready, willing, and able to help others with their print marketing needs, here are some must-haves and must-dos to help drive traffic to your website using social media and email marketing. What to Post on Social Media Social media should be a melting pot of engaging content. A good rule of thumb when posting to social media is to follow the 10-4-1 Rule. This concept was made popular by social media gurus Kipp Bodnar and Jeffrey Cohen in their book, The B2B Social Media Book. The 10-4-1 Rule breaks down like this: For every 15 posts you post to social media: 10 – should come from outside sources, or in other words, other people’s content. This would be the type of content that you get delivered to your inbox each morning through the social media subscription through Marketing Ideas For Printers. 4- should be your own content. This could be your own blog content, website content, or fun and unique “behind-the-scenes” types of things. 1 – should be a link to a landing page or a more blatant sales pitch. These are the posts that direct people to “Click here
7 New Year’s Resolutions to Help You Sell More Printing
What’s a new year without resolutions? And, what’s a print company without selling printing? Here are seven resolutions you can implement at your print company to help you sell more printing in 2020 and beyond. 1. Get Social Social media continues to be a powerful tool for connecting with and building an audience. And, 2020 is an excellent time to look at boosting your social media presence by: Using the right tools. A strong social media presence requires frequent, consistent posting, and the right tools make scheduling and posting your social media content quick and easy to maintain. To help you with that, consider using a social media subscription service that will provide you with regular content and using a social media scheduling tool. Tracking your content. You’ll need to know when, what, and how often you’re posting to truly understand the impact your social media presence is having. Check out the “Everything You Need to Know About Content” webinar for tips on how to track your content. Focusing on eye-catching visuals. Videos or even impossible-to-ignore graphics are the types of content that people want to share, so boost your presence by incorporating these into your social media marketing strategy.
3 Reasons Why Building Your Social Media Presence is Important (For Printers)
Social media marketing allows you to share articles, links, or images on numerous different platforms all for the sole benefit of connecting with your audience and increasing your presence in the minds or your current and future clients. As a printer, it is important that you jump on board in the venture of social media marketing. Why? Because building your social media presence will help your business grow. Online Etiquette Matters Before you fully use social media as a marketing resource, you must learn and understand the etiquette of using it correctly. Keep Your Opinions to Yourself Avoid getting yourself into trouble by not posting your opinions or commenting on potentially controversial topics. When you are quick to speak and slow to listen to your audience, potential customers that have opposing views to your posted content may be deterred from using your services. Keep Yourself Off the Hook Remember, the person or company who is responsible for posting controversial content may receive negative backlash that could be incredibly consequential. You don’t want to put your business at risk by losing customers or creating an uproar online. The Why Behind Building Social Media For Printers Now that you’ve been reminded of
8 Steps to a Successful Social Media Strategy for Printers
As you look to continue to refine your social media strategy process, there’s one thing you should know before you go any further: There’s no silver bullet or magic formula that will bring instant leads to your business or a million orders overnight. As a print business owner, remember, it’s more important for you to focus on how to BE social, and less on how to DO social media. And that’s hard to do. Here are eight steps for developing (and executing) your social media strategy process: Step 1: Get Everyone In Your Boat and Rowing In The Same Direction While one person may “own” social media from a management perspective, social media impacts all corners of your company. It takes a boat full of people to participate and help make social media successful. Think of social media like air, which is all around us, and not like water, where you have to go somewhere to get it. Action: Create a cross-functional team to help conceive and operate the rest of your strategy. Step 2: Listen It might sound old-school, but listening is still the best wisdom when it comes to letting your prospects and buyers guide you to how
Copywriting For Printers: Why Your Tagline is the Most Important Content You’ll Ever Create
It’s the most hard-hitting copy you’ll ever craft. Guaranteed, hands down. Your tagline can provoke attention, accentuate your abilities, and make you irresistible to prospective customers. Conversely, it can confuse prospects, increase bounce rates on your website, and even cost you money because confused buyers don’t buy. Your tagline is a huge advantage when in competitive situations. So, when you fail at it, you end up losing an opportunity (that you probably won’t get back) to communicate your value. Here’s why your tagline so important, and how you can write a tagline that can ultimately help your print business sell more printing. 1. Make it about your customers’ pain points, and not about you. Your customers and prospects don’t want to only hear about you and your business. It’s true; they don’t. It’s the most common mistake to make, and it happens because we assume that everybody cares about our business the same way that we do. Your prospective customers want to know four things: How your business will help them solve a problem. How your solution will meet a need. How your product or service will save time. How your service will make your prospect money. In other words,
The 80/20 Rule in Reverse
The Pareto principle, also known as the 80/20 rule, says that roughly 80% of the effects come from 20% of the causes. You’re probably more familiar with the business version of that rule which says roughly 80% of your sales come from 20% of your clients. BUT DON’T FORGET THE 80%… The other 80% of your clients that remain are important too. You won’t want to ignore them! Why? Because that 80% of your customers are providing 20% of your sales, and: 20% is still a big number; big enough that you’d miss it if it were gone! Those customers that provide the 20% of your sales may not command the full attention of your marketing budget, but they’re still driving sales your way. What if a high-value customer leaves you? You’d have to scramble to fill the gap, and if you’ve ignored your replacements (or the other 80% of your customers), they may not be too willing to step into that group of 20% for you. Remember, your competitors are focused on the 20% too. That leaves a big, untapped market with the 80% that remain! REVERSING THE 80/20 RULE So, don’t ignore the 80%! Social media marketing is
Get Your Social Media Going [Part 1]
A strong, social media strategy is vital to your marketing efforts whether you’re a small business or a huge corporation. Why? Because social media is where your print-buyers are at. In this two part series, we’ll explore a high-level overview of some easy things you can do if you’re just getting started with social media. Then, in part two, we’ll take it a step further to help you learn how you can really maximize your success. Are You Missing Out? According to a recent study from Pew Research Center, Seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. That means if you’re putting off your online presence with an “I’ll get to it when I have time” mentality, you are potentially missing out on two-thirds of the American people showing up to your online doorstep. What’s the Hold-Up? If social media marketing is so important, why aren’t more print owners stepping up their game? Usually, it comes down to: Not knowing what to post Wondering how to manage it all Today, we’re going to tackle each one of those head-on with the following tips to get your social media presence off the ground
Strike Up A Conversation With Social Media Marketing
Remember going to social functions with your parents as a kid and being told to “go mingle”? In complete, angelic obedience you’d work up the nerve to infiltrate a group of kids that looked way smarter and, of course, way cooler than you. But then, just when you were ready to open your mouth and say something brilliant, you realized you had no idea what to say! Fast forward to today. You’re again being told to go mingle, but this time with social media marketing. You get it. You see the benefits. You see the cool kids doing it. You want to be involved. You just have no idea what to say! Speak Volumes That’s where we can help. With our social media marketing content, each week we’ll provide you with twelve unique pieces of social media content that you can use to stay front-of-mind with your customers and start up those online conversations. We cover content from a variety of sources and topics because, let’s face it, nobody wants to talk about printing all the time (gasp!). With the springboard of our recurring content, it frees you up to put in as much or as little time into your social media
The Digital Hiccups of Business
For those of you subscribed to the Social Media Marketing For Printers content, there are a couple of things we’d like you to be made aware of. First, your Twitter content that was scheduled for today experienced issues with the email delivery server and did not go out on time as scheduled. It was re-sent about 11:30 am (Central time) this morning. If you did not receive it, please check your spam folder, or, if you still don’t see it, give us a call, and we can help get your content to you directly. Secondly, we are working to resolve the delivery issue. It’s an issue that is somewhat out of our control, and that just seems to fall under the “doing business in a digital age” category. If you continue to notice an interruption to your Social Media Marketing subscription, please do not hesitate to contact us by email at CustomerCare@MarketingIdeasForPrinters.com or by phone at (701) 241-9204 or (800) 736-0688.
Social Media: If You Build It, They Will Come
Social media content complements every aspect of your existing marketing by helping you stay connected with prospects and customers. Each week, we provide twelve unique pieces of social media content that printers can use to stay front-of-mind with their customers, and to: Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort; everyone is an asset. – Susan Cooper, Social Media Strategist. Take a look at some of the social media content printer’s used this past week over four different marketing channels: Twitter: Five tweets, including this one: The Key to Local Marketing: Blending Online and Offline Facebook: Three Facebook posts. Here’s one of them: Don’t Have Time To Work Out During The Week? That’s Actually OK LinkedIn: Two LinkedIn posts, including: Selling To A Reluctant Audience: Marketing Hacks From Late-Night TV And The Fitness Industry Blog: Two blog posts, entitled Visual Marketing Content Trends to Prepare For in 2017 and The Amazing Power of Peer Pressure in Groups. Here’s an excerpt from The Amazing Power of Peer Pressure in Groups: People are fundamentally social creatures, so those who want to be decision-makers need to understand how to use social influence to their advantage,
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