Social media marketing allows you to share articles, links, or images on numerous different platforms all for the sole benefit of connecting with your audience and increasing your presence in the minds or your current and future clients. As a printer, it is important that you jump on board in the venture of social media marketing. Why? Because building your


As you look to continue to refine your social media strategy process, there’s one thing you should know before you go any further: There’s no silver bullet or magic formula that will bring instant leads to your business or a million orders overnight. As a print business owner, remember, it’s more important for you to focus on how to BE


It’s the most hard-hitting copy you’ll ever craft. Guaranteed, hands down. Your tagline can provoke attention, accentuate your abilities, and make you irresistible to prospective customers. Conversely, it can confuse prospects, increase bounce rates on your website, and even cost you money because confused buyers don’t buy. Your tagline is a huge advantage when in competitive situations. So, when you


The Pareto principle, also known as the 80/20 rule, says that roughly 80% of the effects come from 20% of the causes. You’re probably more familiar with the business version of that rule which says roughly 80% of your sales come from 20% of your clients. BUT DON’T FORGET THE 80%… The other 80% of your clients that remain are


A strong, social media strategy is vital to your marketing efforts whether you’re a small business or a huge corporation. Why? Because social media is where your print-buyers are at. In this two part series, we’ll explore a high-level overview of some easy things you can do if you’re just getting started with social media. Then, in part two, we’ll take


Strike Up A Conversation With Social Marketing, Social Marketing, Marketing Ideas For Printers

Remember going to social functions with your parents as a kid and being told to “go mingle”? In complete, angelic obedience you’d work up the nerve to infiltrate a group of kids that looked way smarter and, of course, way cooler than you. But then, just when you were ready to open your mouth and say something brilliant, you realized


websites, social marketing, digital hiccups of business, marketingideasforprinters

For those of you subscribed to the Social Media Marketing For Printers content, there are a couple of things we’d like you to be made aware of. First, your Twitter content that was scheduled for today experienced issues with the email delivery server and did not go out on time as scheduled. It was re-sent about 11:30 am (Central time) this


Social Media, Social Marketing, Marketing Ideas For Printers, If You Build It They Will Come

Social media content complements every aspect of your existing marketing by helping you stay connected with prospects and customers. Each week, we provide twelve unique pieces of social media content that printers can use to stay front-of-mind with their customers, and to: Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort; everyone is an asset. –


At some point in your life, we suspect that your mother (or someone else equally influential) taught you the value of sharing. Virtual sharing on the internet isn’t quite the same as the physical sharing our moms taught us, but it’s still important. The importance of sharing is what brings us to today’s big update: sharing the high-quality content on your website


Ever notice how quickly your eyes scan right through the feeds on Facebook and Twitter? It’s hard to get noticed…unless you can find an advantage. CopyPasteCharacter.com is one of my favorite ways to get that advantage. It’s a clever website that allows you to quickly copy decorative characters and paste those characters anywhere you wish. I’ve found that pasting characters is a super-easy


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