Becoming a Marketing Leader: A Journey for You and Your Print Buyers
Getting out of your comfort zone is tough—whether it’s in life or business. But here’s the thing: sticking with the same old, same old, won’t help you grow your print shop. If you want to lead your clients and help them succeed, you’ve got to dive into the world of marketing yourself first. Embrace Change: Your Print Shop Deserves It We get it—learning new marketing strategies can feel overwhelming, especially when printing operations or management is your main focus. But think of it like this: every time you stretch yourself to try something new, like mastering social media or email marketing, you’re not just improving your business—you’re setting an example for your print buyers. They’re watching you, and when they see you succeed, they’ll trust you to guide them too. Show Them How It’s Done: Be the Example Social media might seem like a whole other world, but by embracing it yourself, you can show your clients how powerful it can be. Imagine how confident they’ll feel when you say, “Here’s what worked for me, and it can work for you too.” Whether it’s Instagram, Facebook, or LinkedIn, by sharing your journey, you lead by example. Email Marketing: Don’t Just
Social Media for Printers: Turning Potential Hurdles into Brand-Building Opportunities
Social media is a must-have tool for print businesses like yours to connect with target audiences and build a strong online presence. However, concerns about negative comments and feedback can sometimes deter printers from fully embracing social media. But what if we told you that these potential hurdles can be turned into brand-building opportunities? Let’s explore how you can effectively leverage social media to your advantage. Explore the Advantages of Social Media for Your Print Business While it is understandable to have concerns about negative feedback being visible to everyone, it is essential to remember that the benefits of social media far outweigh this slight risk. Here are some key reasons why you should seriously consider embracing social media as an integral part of your marketing strategy: Enhanced Brand Visibility Social media provides an exceptional platform for you to not only showcase your diverse range of products, services, and expertise but also to captivate and engage with your target audience. By proactively and creatively leveraging social media platforms, you can significantly amplify your brand visibility, enabling you to reach an even wider customer base and establish a more robust presence in the market. Building Print Buyer Relationships Through the power
Top Three Reasons Why Printers Subscribe to Social Marketing for Printers
Social media is essential to your print business, and because your print buyers are on various social media channels, you and your brand need to be where they are. Social media marketing works because it helps you: Achieve better customer service Control your reputation Increase trust in your business Generate more website traffic Complement all of your other marketing But maybe you feel overwhelmed trying to manage a social media presence for your business. Or perhaps you have no idea what a successful social media strategy for printers looks like. If this is you, rest assured that social media doesn’t have to be complex or complicated, certainly not to start. If you want to get started on social media with a consistent presence across various channels, it’s time to consider Social Marketing For Printers. What is Social Marketing For Printers? Imagine hiring an employee at your business to find fun and relevant content for you to post on Facebook, Twitter, LinkedIn, and your blog every single day. Then, imagine you only have to pay that employee $50 a month. Social Marketing For Printers is a monthly subscription service that does just that. You receive daily content to post to your
Content For Printers: The Ultimate List of Blog Ideas to Get You Started
“I don’t have a clue what to talk about. I’m not an expert. How can I write about something like that?” These are the common thoughts that surround the idea of blogging. (Can you relate?) Blogging isn’t as scary as it seems though. All it takes is an idea, a question, or a pain point to address. Donald Miller, the author of Building a Story Brand, says it like this: The more we talk about the problems our customers experience, the more interest they will have in our brand. The problems your customers are experiencing reach far outside the scope of their printing needs. Your customers are small business owners or employees themselves, and it’s important you seek to provide content that speaks to that. After all, when you seek to understand the problems of your audience, you can create content that is genuinely useful to them, and once you do that, well, you’re golden as they say. Your Ultimate List of Blog Topic Ideas Here are 45 (yes, 45!) ideas to get you started. 1) Advertising trends What’s working and what’s not. 2) Blogging Seems ironic, don’t you think? A blog on blogging. But yes, it can be done! 3) Books What
The 80/20 Rule in Reverse
The Pareto principle, also known as the 80/20 rule, says that roughly 80% of the effects come from 20% of the causes. You’re probably more familiar with the business version of that rule which says roughly 80% of your sales come from 20% of your clients. BUT DON’T FORGET THE 80%… The other 80% of your clients that remain are important too. You won’t want to ignore them! Why? Because that 80% of your customers are providing 20% of your sales, and: 20% is still a big number; big enough that you’d miss it if it were gone! Those customers that provide the 20% of your sales may not command the full attention of your marketing budget, but they’re still driving sales your way. What if a high-value customer leaves you? You’d have to scramble to fill the gap, and if you’ve ignored your replacements (or the other 80% of your customers), they may not be too willing to step into that group of 20% for you. Remember, your competitors are focused on the 20% too. That leaves a big, untapped market with the 80% that remain! REVERSING THE 80/20 RULE So, don’t ignore the 80%! Social media marketing is
Printers and SEO: The Impact of Social Media on Your SEO
The impact of social media on SEO is one of the most interesting and talked about topics in digital marketing, but the question is: Does social media help your SEO efforts as a printer? The short answer is yes. But, social media doesn’t help SEO in the ways you might think it does. Printers and SEO: Social Media + Ranking Factor Do you fully understand the algorithms for Google, Yahoo!, or Bing? Probably not. The reality is, results for your print business will vary. You might find that some things work well, while others don’t work at all. And, unless Google shares information with you related to their algorithm, you’ll never know how it works for you to leverage it to improve your ranking through social media. So, What’s a Ranking Factor? A ranking factor describes the criteria applied by a search engine when evaluating a web page in order to determine the rankings of a specific search result. A ranking factor can relate to your website’s content, something technical on the web page, a backlink, or any other feature a search engine considers relevant. Understanding how ranking factors work is a HUGE prerequisite for effective SEO. Think of it
Get Your Social Media Going [Part 2]
In part one of “Get Your Social Media Going,” we talked about what types of content to post and how to manage it all when getting started with your social media strategy. (Did we mention that social media is a big factor in your SEO efforts?) Today, we’re going to explore some simple steps you can take to grow your social media presence and move beyond the beginner level. Choose Your Weapon When you’re just getting started with social media marketing, it’s easy to take the shotgun approach, or in other words, fire a giant spray of content and hope it connects to someone in your target audience. While there is real merit in spreading information with the intent to reach as many people as possible, it’s important you learn how (and when) to put away your fire hose and instead, reach for your bow and arrow. So, how do you know which approach will work best for you? When you have a laser-targeted audience and are focused on sales, your return on investment (ROI), and click-through rates (CTR), that’s when you’ll want to pull out the rifle approach. If, however, you’re going for maximum reach and/or brand visibility, the
Get Your Social Media Going [Part 1]
A strong, social media strategy is vital to your marketing efforts whether you’re a small business or a huge corporation. Why? Because social media is where your print-buyers are at. In this two part series, we’ll explore a high-level overview of some easy things you can do if you’re just getting started with social media. Then, in part two, we’ll take it a step further to help you learn how you can really maximize your success. Are You Missing Out? According to a recent study from Pew Research Center, Seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. That means if you’re putting off your online presence with an “I’ll get to it when I have time” mentality, you are potentially missing out on two-thirds of the American people showing up to your online doorstep. What’s the Hold-Up? If social media marketing is so important, why aren’t more print owners stepping up their game? Usually, it comes down to: Not knowing what to post Wondering how to manage it all Today, we’re going to tackle each one of those head-on with the following tips to get your social media presence off the ground
Google’s Duplicate Content Penalty: The Not-So-Scary Truth
Remember playing “Telephone” as a kid? You’d whisper something to the person next to you, then each person in the circle would pass along what they heard until finally, the last person announced some random statement that only had the smallest fragments of what was said initially. There seems to be a similar “Telephone” whisper going around our printer circle regarding Google’s duplicate content penalties. The word “penalty “can be scary. But, in this case, it’s important to understand that it’s not scary, it’s misunderstood. Patrick Stox, an SEO Specialist for IBM and an organizer for the Raleigh SEO Meetup explains Google’s “penalty” like this: People mistake duplicate content for a penalty because of how Google handles it. Really, the duplicates are just being filtered in the search results. So, what can you do to help beat the filter? Here are the highlights you should be aware of. Avoid Duplication (A.K.A. Customize) When you subscribe to services like our websites or social media marketing, you need to be aware that you will receive the same starter content as every other subscriber. We’ve crafted an enormously powerful and efficient springboard for you to make an impact towards selling more printing. But here’s the thing, content springboards
The MI4P Process
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