“I don’t have a clue what to talk about. I’m not an expert. How can I write about something like that?” These are the common thoughts that surround the idea of blogging. (Can you relate?) Blogging isn’t as scary as it seems though. All it takes is an idea, a question, or a pain point to address. Donald Miller, the author of

The Pareto principle, also known as the 80/20 rule, says that roughly 80% of the effects come from 20% of the causes. You’re probably more familiar with the business version of that rule which says roughly 80% of your sales come from 20% of your clients. BUT DON’T FORGET THE 80%… The other 80% of your clients that remain are

The impact of social media on SEO is one of the most interesting and talked about topics in digital marketing, but the question is: Does social media help your SEO efforts as a printer? The short answer is yes. But, social media doesn’t help SEO in the ways you might think it does. Printers and SEO: Social Media + Ranking

In part one of “Get Your Social Media Going,” we talked about what types of content to post and how to manage it all when getting started with your social media strategy. (Did we mention that social media is a big factor in your SEO efforts?) Today, we’re going to explore some simple steps you can take to grow your

A strong, social media strategy is vital to your marketing efforts whether you’re a small business or a huge corporation. Why? Because social media is where your print-buyers are at. In this two part series, we’ll explore a high-level overview of some easy things you can do if you’re just getting started with social media. Then, in part two, we’ll take

Remember playing “Telephone” as a kid? You’d whisper something to the person next to you, then each person in the circle would pass along what they heard until finally, the last person announced some random statement that only had the smallest fragments of what was said initially. There seems to be a similar “Telephone” whisper going around our printer circle