New Content Archives - Marketing, content, & technology to help printers sell more printing

As the year draws to a close, it’s time to reflect on your business accomplishments and set the stage for a strong finish. This month’s content focuses on adding the perfect finishing touches to your print projects. With a variety of creative options, from embossing and foil stamping to personalized seals, December’s content downloads are all about turning ordinary prints into extraordinary works of art that make your brand shine. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Here’s a look at December’s content (available now!) featuring direct mail and digital content offerings to help you stay top-of-mind with your clients: Coffee Break: A Seasonal Touch of Humor and Cheer The Coffee Break newsletter is a lighthearted, 8.5 x 14 direct mail piece designed to connect with your audience through humor and engaging seasonal content. December’s edition features a holiday-themed quiz and playful jokes to brighten your clients’ day, like: “How much does Santa pay to park his sleigh? Nothing. It’s on the house!” Paired with a lively monthly calendar that highlights quirky dates like “National Hot Tea Day” and “International Sweatpants Day,” Coffee Break keeps your print shop top-of-mind while providing an enjoyable read. FastStart: Seal the Deal with Customized

Gratitude is a powerful tool against discontent. As the year nears its end, consider all the areas of your company you can be grateful for over this past year. Then, think about ways to highlight the positive aspects of your company’s marketing efforts in the year ahead. We have marketing options that exist to bring to light the things your company is proud of. Let us help you choose the right package! 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Coffee Break There are so many ways to make an impact with your marketing, but humor has to be one of the most universal. The Coffee Break newsletter is a touchpoint between you and your customers that builds goodwill while reminding them that you’re on their team. Here are a few samples of the jokes found in this month’s newsletter: Just once, I want a username and password prompt to say: “Close Enough.” Want to buy some exercise equipment? I’m having a going-out-of-fitness sale. What do you call a snowman with a six-pack? An abdominal snowman. Between the clean jokes, whimsical cartoons, interesting calendar, and marketing messages, Coffee Break is a surefire way to keep your company front of mind. FastStart Your

There is a difference between intentions and being intentional. Our intentions will only take us so far—without action, they end on themselves. On the other hand, a commitment to intentionally promote your print shop can change your business’s trajectory. Consider the importance of a solid marketing plan and its impact on your bottom line. The marketing materials we provide are created with your success in mind. We’d love to work with you to select the right marketing for your print shop. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Coffee Break Humor is a language everyone appreciates. The Coffee Break newsletter increases awareness of your print shop through lighthearted, clean humor. With a common-interest calendar and just the right amount of promotional content, Coffee Break is an easy addition to your marketing efforts. Here are a few jokes found in this month’s newsletter: Fun fact: Australia’s biggest export is boomerangs. It’s also their biggest import. I recently built a model of Mount Everest. My son asked, “Is it to scale?” I replied, “No … it’s to look at.” Take a look at Coffee Break and consider all the ways it can benefit your print shop! FastStart As a print shop, you

What’s the first step to selling more printing? Content. “Content builds relationships. Relationships are built on trust. Trust drives revenue,” as Andrew Davis says. Below you’ll find exclusive content options to choose from to start building relationships and selling more printing today! Business Forum Did you know there’s a simple solution for how you can better step up your B2B marketing game: the Business Forum direct mail monthly newsletter! This 8-page newsletter is the perfect tool for highlighting your business expertise and showing off your stellar print quality. In the September issue, available for download now, your readers will find a variety of relevant and useful informati on, including tips for event sponsorship on a local scale, buying your teen’s first car, and business meeting etiquette. The latest issue also showcases testimonials and case studies as the print product feature and how to draw in new customers with print! “Print engages customers and keeps their attention, allowing your message to be read and understood. You have a better opportunity for your call to action to get results when the customer spends the time ingesting your offer on a printed brochure, direct- mail item, newsletter, or other unique printed resource.” Want to snag

Marketing Ideas For Printers, Advertising On Hold, NOW YOU CAN HOLD THEIR ATTENTION

If your printing firm is looking for a creative way to keep your customers happy while they wait on hold, check out our Advertising On Hold service! Each month, we’ll provide you with two all-new, professionally produced advertising and music on hold audio files that include fun facts, trivia, enjoyable music, and informative messages about the various printing products and services you provide. You also have the option to choose between a male or a female voice. A Message That’ll Hold Up To ensure the content is fresh and timely, we include relevant historic events, holidays, celebrity birthdays, and interesting tidbits about unique monthly observances. As an example, July 20th is International Chess Day. Did you know… The longest game of chess that is possible is 5,949 moves. The word “checkmate” comes from the Arabic word “shah mat” which translates to “The King is dead” in English. Players in their first year are called “Rookies” because the last pieces of chess to move into action are called “Rooks.” How to Get Started Advertising On Hold is easy to integrate with your phone system and is included in our Conquer Bundle. Or purchase Advertising On Hold by itself as an add-on, available

Customer loyalty is every business’ priority – in theory. But in practice, loyalty can be elusive. Our latest whitepaper, “Keeping Customer Loyalty (After the Sale)” points out some of the not-so-obvious things your customers and prospects can work on to focus their message on their current customers. Make the Most of Your Current Customer Base Statistics show that selling to current customers is cost effective and more profitable year after year. It should also be noted that repeat sales are not guaranteed. Help your customers and prospects discover what they can do to make the most of their current customer base. Here’s a small excerpt: Keeping customers engaged is an ongoing process that is worth the effort. According to Bane & Co, the average repeat customer spends sixty-seven percent more in the thirty-first to thirty-sixth month than in the first six months. The more you nurture those customers through the smaller purchases in the early days, the more profitable they become as time passes. Mix it up. Combine print, digital, and face-to-face marketing opportunities to keep things interesting. But remember, the story you tell is just as important as how many times you tell it. This whitepaper shows your customers different techniques they

Cut to the Quick, Marketing Ideas for Printers, Ideas Collection, Websites

Practice makes perfect! If you’ve ever played piano or any other musical instrument, chances are you remember the time spent honing a select performance piece. You could play that piece almost flawlessly, but two or three sections still made you stumble. The solution? Isolating those critical measures and practicing muscle memory repeatedly until perfection. Increase Proficiency with Keyboard Shortcuts Help your customers develop the muscle memory skills that will permanently increase their technical proficiency! This month’s Tech Ideas Collection Tip, available on every website provided by Marketing Ideas For Printers, features simple keyboard shortcuts to give users mastery over the important functional commands of Adobe InDesign. Help them learn basic tricks to unlock the creative potential for documents across a full spectrum of digital and print media. Accelerate Your Potential Want to do more? Enrich your customer base and enhance your potential with fresh ideas content, available each month on every website provided by Marketing Ideas For Printers. Preview the full Become A Keyboard Shortcut Superman tip on one of our public demo websites or request your own personal demo website below. START FREE DEMO

In the midst of enjoying the summer season, it is not always fun to think about jumping into the fall season, knowing how fast the time goes. Helping your customers jump ahead in their planning for fall marketing projects and facilitating their forward thinking puts you in a value position in their business. Strengthen Your Influence Offering resources like the Business Forum each month will help to solidify your influence as a provider of timely and necessary products and advice. This month is packed with actionable articles that will expand your managerial skills. Whether educating your existing managers or helping you with what to look for when hiring a new one, your customers will appreciate the helpful advice. For the entrepreneur, we introduce some research on the percentage of kids who grow up in the family business and go on to start their own businesses. Kids in business families gain the value of an instilled work ethic and the benefit of being exposed to business environments at an early age. Look for the book review this month on Originals: How Non-Conformists Move the World by Adam Grant that every entrepreneur must read. Helping your customers think outside of the box

Hooray! It’s almost time to check out the latest issue of Printer’s Press! In the upcoming August issue, you’ll find articles on: Tips for creating and maintaining a positive attitude Nervous habits that are harmful to your health An easy, yet delicious recipe for Breakfast Biscuit Quiches And an interesting travel article about Biosphere 2, the world’s largest earth and environmental science laboratory Low Postage and High Readership! Help your customers ensure their coupons get noticed when you design them as a postcard! Coupon postcards are affordable to print and mail and are an excellent way to ensure their message gets read. For a creative list of ideas to help your customers get the most bang for their coupon postcard buck, and many other interesting articles, check out the latest issue of Printer’s Press. Get started or download samples when you visit MarketingIdeasForPrinters.com/directmail or click below. DOWNLOAD FREE SAMPLES

Show Them the Savings, Marketing Ideas For Printers, Direct Mail, FastStart

Like pinching pennies? You’re not alone. Today’s consumers love a good deal, especially one catered toward their personal preferences. And the good news is that coupons work. A 2016 Association of Coupon Professionals study showed that, on average, seventy-five percent of coupon redemptions (of all types of consumer packaged goods) resulted in increased incremental sales. Shoppers are more easily swayed by coupons than ever before. Paper Is Powerful Whether it’s consumer purchases or B2B sales, everyone likes to save money in quick and appealing ways. Research shows that coupons and inserts continue to be a formidable method to entice prospects and build loyalty among current customers. Our August 2017 FastStart mailer challenges your customers to use coupons and inserts to bring business to life. It takes a good offer to draw prospects and customers in, and great service to keep them. Inserts are a simple way to create momentum: increasing brand affinity, generating repeat sales, and building a client database through discounts, trial subscriptions, or complimentary services. Always Room for a Custom Insert Each box, CD, printed piece, or envelope has space for a custom insert! Inserts are a great opportunity to create customer desire, enhance credibility, feature related products,