Ideas Collection Archives - Marketing, content, & technology to help printers sell more printing

You don’t have to convince your customers that marketing matters, but you can show them why print is the smartest way to do it. August’s content lineup (available now) focuses on the often underestimated but always essential envelope. Whether it’s a teaser line, a pop of color, or a polished finish, the envelope is the first handshake of a print buyer’s message. From witty newsletters to professional marketing packages and smart design insights, each piece below is crafted to help you spark better conversations, elevate your print value, and close more sales. Whether you subscribe to one option or use them all, here’s how to put this content to work for your shop. Direct Mail For Printers Options Coffee Break Humor Newsletter Looking to add laughs and staying power? We got you. If you want to stay connected with customers in a lighthearted, casual way, the Coffee Break newsletter is the ideal touchpoint. Printed as a foldable 8.5 x 14 mailer, it features fresh humor, unexpected trivia, and a quirky monthly calendar that makes people smile and remember your name. This month’s jokes bring beachy laughs and office life chuckles: “Karen tried ‘quiet quitting’ but forgot to tell her facial

Let’s be honest.Summer is noisy.Events, festivals, fireworks, social media overload… everyone is competing for attention. And your print buyers? They feel it. They know it’s harder than ever to stand out. But here’s the thing—while digital ads get skipped, scrolled, or ignored, bold print signage demands attention in a way nothing else can. This month, we’re focusing on helping your print buyers win back attention with print marketing that refuses to be ignored. The tools in your July marketing arsenal are designed to give your customers the visibility they deserve, while positioning your print shop as the expert partner who helps them get results. Here’s what you’ve got working for you this summer. Direct Mail For Printers Options Coffee Break: Humor That Keeps You Human If you want to be top-of-mind, you’ve got to stay relatable.The Coffee Break newsletter does exactly that. It brings humor, warmth, and everyday laughs to your customer’s mailbox.This month’s jokes tap into summer silliness: “What did the ghost say on the 4th of July? Red, white, and boo!” “Boss: You’ve been late three times this week. Do you know what that means? Me: It’s Wednesday?” Plus, the (Not-So) Official Firework Safety Guide delivers tongue-in-cheek warnings

You don’t have to convince your customers that marketing matters—but you can show them why print is the smartest way to do it. June’s content lineup (available now) is focused on brochures, and for good reason: brochures help your print buyers explain what they do, why it matters, and why their brand is worth paying attention to. When your clients succeed, you succeed—and every newsletter, postcard, and white paper you share this month helps build that momentum. Each piece below is designed to help you spark meaningful conversations, reinforce the value of print, and drive more orders for your shop. Whether you subscribe to one package or all of them, here’s how to make the most of what’s available for June. Direct Mail For Printers Options Coffee Break Humor Newsletter Build rapport with a smile—and keep your brand top-of-mind. If you’re looking for a warm, casual way to stay in front of your customers, the Coffee Break newsletter is your go-to conversation starter. This 8.5 x 14 foldable mailer is packed with clean jokes, quirky trivia, and a fun calendar to keep things light and relatable. Example jokes this month include: “What do dentists call X-rays? Tooth pics.” “I used

Tangible print marketing still makes the biggest impact. Flyers—versatile, cost-effective, and visually striking—continue to be one of the most effective tools for businesses looking to promote events, showcase offers, and connect with their audience. This month’s Direct Mail for Printers content (for May distribution) focuses on the power of flyers to grab attention, drive action, and leave a lasting impression. Whether you’re helping a business promote a Memorial Day sale, a community event, or a seasonal offer, these ready-to-use marketing pieces ensure your customers stay ahead with print. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS May’s theme, Flyers: The Versatile Marketing Powerhouse, highlights the role of flyers as one of the most effective print tools for businesses. From creative folds to eye-catching layouts, this month’s content helps your print buyers leverage flyers for high-impact promotions. This theme runs through all our marketing packages, giving you a unified strategy to promote your services while helping your customers succeed with print. Coffee Break Newsletter Lighthearted 8.5″ x 14″ direct mail newsletter The Coffee Break newsletter adds humor and insight to keep your print shop top-of-mind with customers. This edition includes: A collection of lighthearted jokes, such as:“Why did the donut go to

Presentation matters. As printers, you know that whether you’re handing out materials at a trade show, meeting with clients, or organizing important documents, pocket folders offer a polished way to present your brand with confidence. This month’s Direct Mail For Printers content focuses on the power of print as a tangible, screen-free way to keep your brand visible and your materials organized. Custom pocket folders are more than just a tool—they’re an extension of your professionalism. Explore this month’s marketing lineup and find the right tools to help your print buyers make an impact. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS April’s theme, Pocket Folders: Present with Professionalism, highlights the importance of branded organization tools for client meetings, trade shows, and corporate presentations. Custom pocket folders help your print buyers’ businesses stay organized while reinforcing their brand identity with every interaction. This theme weaves through all our offerings, providing a unified strategy to market your services and inspire your buyers to return time and time again. Coffee Break Newsletter Lighthearted 8.5″ x 14″ direct mail newsletter Adding a touch of humor and insight keeps your brand memorable. The Coffee Break newsletter brings a fun and engaging approach with: A collection

As you look ahead to spring, know that with it comes fresh opportunities to build stronger relationships with your print buyers. Your buyers rely on you to provide high-quality printing and trust your expertise in marketing. In the March content, available now, we’re equipping you with powerful direct mail options and online tools to help you confidently market your business, stand out from competitors, and show your buyers why print remains a vital marketing channel. Unified Marketing Themes for 2025 March’s marketing content focuses on The Power of Newsletters—a tool proven to foster loyalty and keep your print buyers engaged. By promoting consistent, high-quality communication, newsletters allow you to showcase your print shop’s expertise while building lasting trust. This theme weaves through all our offerings, giving you a cohesive strategy to market your services and inspire your buyers to return time and time again. 5 Direct Mail Options to Choose From Coffee Break: A Newsletter That Engages Deliver smiles with Coffee Break, a lighthearted 8.5×14 newsletter your print buyers will enjoy. This fun, approachable marketing piece includes: Spring-themed jokes, like “Why don’t rabbits ever get hot in the spring? They have hare-conditioning!” A calendar featuring fun dates like Tartan Day,

As we move into the new year, it’s time to focus on building strong customer relationships through creative and impactful marketing. Whether you want to attract new print buyers, strengthen community ties, or simply keep your brand top-of-mind, this month’s lineup offers print and digital content designed to help you stand out. From lighthearted newsletters to powerful direct mail campaigns, discover how these marketing tools can inspire meaningful connections while boosting your business’s visibility. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Here’s a look at February’s direct mail and digital marketing content, designed to keep your print shop connected with customers and ready for growth: Coffee Break: Add Humor and Heart to Your Brand The Coffee Break newsletter is a lighthearted, engaging 8.5×14 direct mail piece designed to bring joy while keeping your print shop front and center. This single-sheet mailer features humorous content, fun facts, and an engaging monthly calendar. This month’s edition includes laugh-out-loud jokes like: Why did the turtle cross the road? “To slow down traffic.” The sidebar article “Love Is…” shares sweet, funny definitions of love from a child’s perspective: “Love is when mommy gives daddy the best piece of chicken.” The fact-a-day calendar on the

The start of a new year is the perfect moment to refresh your marketing efforts. Whether you’re reconnecting with loyal customers or reaching new audiences, January’s content lineup provides everything you need to make 2025 your best year yet. From engaging newsletters to tips on mastering print design, we’ve got something for every marketing strategy. Take a look at how our direct mail packages and digital content can help you create lasting impressions, build meaningful relationships, and stand out in your community. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Here’s a look at January’s content (available now!) featuring direct mail and digital content offerings to help you stay top-of-mind with your clients: Coffee Break: Bring Humor and Personality to Your Brand The Coffee Break newsletter is a lighthearted, engaging 8.5×14 direct mail piece designed to keep your print shop top-of-mind with customers. This single-sheet mailer combines humor, fun facts, and a monthly calendar to create a friendly, approachable touchpoint for your business. This month’s edition features laugh-out-loud jokes, including: Why did the turtle cross the road? To slow down traffic. Why did Miss Muffet need directions? She lost her whey. The featured sidebar highlights amusing historical anecdotes like famous missed

As the year draws to a close, it’s time to reflect on your business accomplishments and set the stage for a strong finish. This month’s content focuses on adding the perfect finishing touches to your print projects. With a variety of creative options, from embossing and foil stamping to personalized seals, December’s content downloads are all about turning ordinary prints into extraordinary works of art that make your brand shine. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Here’s a look at December’s content (available now!) featuring direct mail and digital content offerings to help you stay top-of-mind with your clients: Coffee Break: A Seasonal Touch of Humor and Cheer The Coffee Break newsletter is a lighthearted, 8.5 x 14 direct mail piece designed to connect with your audience through humor and engaging seasonal content. December’s edition features a holiday-themed quiz and playful jokes to brighten your clients’ day, like: “How much does Santa pay to park his sleigh? Nothing. It’s on the house!” Paired with a lively monthly calendar that highlights quirky dates like “National Hot Tea Day” and “International Sweatpants Day,” Coffee Break keeps your print shop top-of-mind while providing an enjoyable read. FastStart: Seal the Deal with Customized

Gratitude is a powerful tool against discontent. As the year nears its end, consider all the areas of your company you can be grateful for over this past year. Then, think about ways to highlight the positive aspects of your company’s marketing efforts in the year ahead. We have marketing options that exist to bring to light the things your company is proud of. Let us help you choose the right package! 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Coffee Break There are so many ways to make an impact with your marketing, but humor has to be one of the most universal. The Coffee Break newsletter is a touchpoint between you and your customers that builds goodwill while reminding them that you’re on their team. Here are a few samples of the jokes found in this month’s newsletter: Just once, I want a username and password prompt to say: “Close Enough.” Want to buy some exercise equipment? I’m having a going-out-of-fitness sale. What do you call a snowman with a six-pack? An abdominal snowman. Between the clean jokes, whimsical cartoons, interesting calendar, and marketing messages, Coffee Break is a surefire way to keep your company front of mind. FastStart Your