The Cambridge Dictionary defines a dead-end as a road with no way out – or a situation without hope of forward progress. Your print business invests precious resources to drive people to your website. But are you “wasting” this inbound traffic without offering visitors an actionable next step? Like real-life dead-ends, website roadblocks are a joy killer. Dead-end pages or

Summer is the ideal season to heat up your sales and make a splash in the printing industry! With longer days and an upbeat vibe, people are more likely to engage with creative promotions. Summer promotions create a sense of urgency, driving customers to snag deals before they’re gone, leading to more impulse buys and higher sales. Stand out from

The best intentions seem to fall by the wayside without one simple yet hard thing: accountability. For most of us, these intentions start out with a goal and some sort of declaration. “I’m going to lose 20 pounds! Yeah, but how? I know! I’m going to start going to the gym every day and stop eating sugar completely.” Or translate

When the flash of digital marketing often outshines the steady glow of substantial content, it’s easy for print businesses to fall into the trap of chasing clicks over creating connections. But let’s get one thing straight: attention without retention is the marketing equivalent of a mirage—enticing from afar but ultimately leaving your print buyers parched for real value. The Seduction

Greetings, Printer Friends! As I recently found myself in front of the camera for a new work headshot (which you’ve probably noticed on the Tip of the Week videos), I couldn’t help but reflect on the changes that life has etched onto my face over the past ten years. As a woman who navigated the challenges of raising three teenagers,

In the competitive world of printing, it’s essential to embrace the magic of marketing to attract new print buyers and keep those presses rolling. Even though almost every print owner recognizes the importance of marketing, many still need help translating that idea into moving their marketing efforts to the top of their priority list. After all, who wants to spend

Located in the “Valley of the Sun,” Cereus Graphics has called Phoenix, Arizona, home since 1973. If you do the math, you’ll quickly recognize that this one-of-a-kind printing firm is celebrating 50 years in the business this year! Five decades of service is quite a legacy, and it’s been made possible primarily because of the Cereus Graphics team, a group

Don’t miss the opportunity to join us at the 11th Annual NPSOA Owners Conference in Myrtle Beach, South Carolina. Held from March 16-18th, this annual event is always one of the highlights of our year. We look forward to seeing and connecting with you there! It can be challenging to step away from the daily operations of your business, but

How are you feeling about your marketing efforts so far this year? Have the first few months brought in more customers or increased sales? If you aren’t seeing the results you were hoping for, consider the importance of a regular, monthly mailing as part of your marketing routine. Be sure your company’s name and contact information is at your customers’

Located in South Central Illinois, the city of Effingham lies at the intersection of two major interstates and is considered the “Crossroads of Opportunity.” Dan and Madonna Patton of Patton Printing & Graphics couldn’t agree more. Introducing Patton Printing & Graphics In 1982, the Pattons were looking for a building for Madonna’s tailoring business, The Little Thimble. “We ended up

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