Rachel Nies, Author at Marketing, content, & technology to help printers sell more printing

Let’s face it. The world hasn’t exactly been a happy place lately. With COVID-19, riots, and political tension, sometimes you need a break from the heaviness to find your smile and then share it. To help you recapture your optimism and spread a little laughter, here are some of our favorite jokes from the Coffee Break direct mail newsletter. Coffee

Have you ever had a phrase or cliché that just grated on you? You know, sayings like, “It is what it is,” “Only time will tell,” or “Every cloud has a silver lining”? For me, it’s the infamous “Enjoy the journey.” For some reason, whenever I hear that little nugget of so-called wisdom, my inner self just seems to roll

Being the trusted calm in the storm is one of the best things your business can do for others that are trying to find their way through it. With great options to help your customers remember that you’re still here and have the solutions they need, these latest trusted content packages will do the trick. National Direct Mail “Over 90%

Did you know that your customers and prospects assume you’re an expert in marketing as a whole – print, digital, online, offline, and everything in between? That means, Your marketing expertise can’t stop at direct mail. When you embrace the benefits of email marketing, you’ll not only be helping your business personally, but you’ll be showing off your other marketing-ninja

Combine your expert knowledge alongside eye-catching design to demonstrate to your print buyers that you’re an industry leader. It’s easy with a little help from this month’s new content from Marketing Ideas For Printers. National Direct Mail Give them something to remember you by, literally. The July issue of the National Direct Mail package (available now) reminds customers to add

While marketing may seem counter-intuitive at times like these, this is not the time to press pause on your marketing efforts, but rather to press in to connecting with your audience through print. The world may feel topsy-turvy, but the time-tested (and proven!) method of communicating in print still rings true. Here are a variety of print connection resources available

As a printer, you wear several hats. Not only do you have to manage the day-to-day aspects of running your print business, but you’re also looked upon as a leader; one who’s expected to lead in times of crisis such as these. Additionally, you wear the hat of a marketer. Whether you embrace that role or fear it, there’s one

Fear. Uncertainty. Stress. Those are the words being volleyed back and forth to describe the feelings of everyone from high school seniors missing out on their last weeks of school to small business owners being forced to lay off employees because of mandated social distancing. How do you lead well in times like these? How do you find that elusive

Staying ahead is the key to success in any industry, and smart, well-thought-out marketing systems drive strong sales. Want to build your brand and spark creative print ideas in your best clients? Consistent, inspiring content grabs attention, turning potential leads into repeat customers. Ready to say yes to that? Here is the fresh, engaging content coming your way soon: National