Rachel Nies, Author at Marketing, content, & technology to help printers sell more printing

Is your printing business customer-focused? Becoming a print-buyer-focused printing firm means focusing on how every interaction helps your print buyer, rather than how it helps your business. While it sounds simple enough in theory, you’d be surprised at the number of business decisions that fail to consider the customer. What is a Print-Buyer-Focused Business? A print-buyer-focused printing firm puts its

In my last contributor blog, I wrote about my battle with Trigeminal Neuralgia and the 3 Lessons I Learned from Brain Surgery that Could Benefit Your Print Business. Now, you’d think I’d only get to share a story like that once in my lifetime. But, at the time of this writing, I’ve been home for three days after a 13-day

Sometimes moving along an easier path is just what you need. The content in the marketing packages that you will find here have that goal as a top priority – make it easy to implement great marketing. The hardest decision you have to make is how many to print this month and who to distribute it to. National Direct Mail

For any print business to succeed, you need customers! And, in times like we’ve all just experienced in 2020, you need customers for life that will weather whatever political candidates, pandemics, or other challenges may come, and who still stick it out and choose to do business with you. How can you be sure to make your printing business “sticky”

We might not be talking about basketball here, but we are serious about taking the crazy out of implementing your marketing plan! Content is about story, and telling the right tale of inspiration at the right time is just what these direct mail and content packages do. Inspire your print buyers to come to you for their printing project needs

Bless your heart! February’s content is filled with heart-filled articles ready for you to spread to your magnificent customers. Created with love to help you grow your business, every package below is a superb option to save you time and effort in attracting customers and contracts. National Direct Mail Go big this month and show your customers the benefits of

The new year is more than starting new routines and ending less-than-desirable habits; it promises opportunities and fresh energy to tackle challenges. The greatest trait of the new year is a general acceptance that you can do things differently. No one judges you for making changes, great or small. One thing that doesn’t change is the need for great content.