Rachel Nies, Author at Marketing, content, & technology to help printers sell more printing

Greetings, Printer Friends! As I recently found myself in front of the camera for a new work headshot (which you’ve probably noticed on the Tip of the Week videos), I couldn’t help but reflect on the changes that life has etched onto my face over the past ten years. As a woman who navigated the challenges of raising three teenagers,

In the competitive world of printing, it’s essential to embrace the magic of marketing to attract new print buyers and keep those presses rolling. Even though almost every print owner recognizes the importance of marketing, many still need help translating that idea into moving their marketing efforts to the top of their priority list. After all, who wants to spend

Located in the “Valley of the Sun,” Cereus Graphics has called Phoenix, Arizona, home since 1973. If you do the math, you’ll quickly recognize that this one-of-a-kind printing firm is celebrating 50 years in the business this year! Five decades of service is quite a legacy, and it’s been made possible primarily because of the Cereus Graphics team, a group

Don’t miss the opportunity to join us at the 11th Annual NPSOA Owners Conference in Myrtle Beach, South Carolina. Held from March 16-18th, this annual event is always one of the highlights of our year. We look forward to seeing and connecting with you there! It can be challenging to step away from the daily operations of your business, but

How are you feeling about your marketing efforts so far this year? Have the first few months brought in more customers or increased sales? If you aren’t seeing the results you were hoping for, consider the importance of a regular, monthly mailing as part of your marketing routine. Be sure your company’s name and contact information is at your customers’

Located in South Central Illinois, the city of Effingham lies at the intersection of two major interstates and is considered the “Crossroads of Opportunity.” Dan and Madonna Patton of Patton Printing & Graphics couldn’t agree more. Introducing Patton Printing & Graphics In 1982, the Pattons were looking for a building for Madonna’s tailoring business, The Little Thimble. “We ended up

Today, it can often feel like we’re living in a digital world. But how is your printing company advertising itself online? Websites are often the first place customers will go to learn more about a company’s products and services. So how can you create or update your company’s website to grab customers’ attention and make a great first impression? Here

As the printing industry continues to evolve and become increasingly competitive, your printing company has to stay ahead of the curve to succeed. With a few simple steps and a little planning, you can start now to ensure you’re ready for success in 2023. Here are ten things you should consider doing today to help your printing business sell more

Steve Jobs is quoted as saying, “If you really look closely, most overnight successes took a long time.” For most people, overnight success is not on the horizon. And no matter the level of success, behind each company is a story of dedication and hard work. The time and energy your company puts into building your brand by using consistent

A while back, I told you about how much I enjoyed my comfort zone, in contrast to my risk-taking husband, in a blog titled 7 Do’s and Don’ts for the Risk-Adverse Printer. These days, I’m still not riding kayaks off of cliffs or participating in family skydiving events like the one below; however, that doesn’t mean my comfort zone hasn’t