Direct Mail Archives - Marketing, content, & technology to help printers sell more printing

As the year nears its close, savvy printers know that early preparation equals better marketing results, especially during the high-traffic, high-expectation holiday season. This month’s marketing lineup is built to help you and your customers get ahead, with campaigns centered around one of the most impactful but underutilized formats: the printed event program. From holiday concerts and year-end fundraisers to corporate banquets and recitals, these pieces help your clients stay organized, look professional, and leave a lasting impression. And when you start now, you give your shop the time to print, personalize, and promote with ease. Whether you’re mailing a fun newsletter, launching a polished promo, or uploading fresh website content, here’s everything you need to deliver meaningful print marketing before the year wraps up. Direct Mail For Printers Options Coffee Break Humor Newsletter Print Type: Folded NewsletterSize: 8.5″ x 14″ flat, trifold self-mailer>> Download Samples Showcasing laughter and levity, the Coffee Break newsletter brings big smiles and subtle brand building to your December mailings. This issue is filled with chuckle-worthy holiday humor like: “Me: My 2025 goals? Eat less sugar, exercise more, and print smarter. Printer: Well, one out of three ain’t bad.” “What did the janitor say when

You don’t have to convince your customers that gratitude matters, but you can show them how print makes it more personal, more powerful, and more likely to be remembered. The November content lineup (available now) is built around folded cards: a format that offers a simple, timeless way to say thank you, reconnect with loyal clients, or stand out with elegance during the busiest season of the year. From laugh-worthy newsletters and thoughtful appreciation campaigns to marketing tips that bridge print and tech, each piece is crafted to help you spark stronger connections, elevate your value, and sell more print before year-end. Whether you use one or all, here’s how to put this content to work for your print business. Direct Mail For Printers Options Coffee Break Humor Newsletter Print Type: Folded NewsletterSize: 8.5″ x 14″ flat, folds to 8.5″ x 7″ If you want to stay top-of-mind in a light, low-pressure way, the Coffee Break newsletter is your go-to. This edition delivers seasonal humor, quirky trivia, and a December calendar that gives people a reason to keep it on the fridge or in the breakroom. This month’s featured jokes include: “I cleaned out my inbox. Now I only have

As autumn settles in with its mix of urgency and opportunity, here are several ways you can make the most of the season’s momentum. October often signals a pivot point: end-of-year planning, pre-holiday promotions, and the push to stay relevant in a busy marketplace. But not every campaign needs to be big and complex. This month’s content proves that small, focused print pieces—like rack cards—can pack a powerful punch when done well. Whether it’s creating visibility in high-traffic spaces, supporting fall events, or providing grab-and-go marketing, October’s lineup leans into clarity, confidence, and connection. From newsletters that make readers laugh to marketing tips grounded in timeless principles, here’s a look at the content your clients can count on to drive results this month. Direct Mail For Printers Options Coffee Break Coffee Break brings the laughter once again in October’s issue with clever jokes, seasonal wit, and engaging side content that keeps your brand top-of-mind. This 8.5×14″ direct mail newsletter keeps the tone light but the connections strong. Sample jokes include: “Would you like to round up for charity?” Me: “Only if I can round myself down for taxes.” Friend: “What are you dressing up as for Halloween?” Me: “Someone who

As the fall season draws closer, September brings the perfect opportunity to help your customers refocus, reconnect, and stand out. With routines resuming and back-to-business energy in the air, now is the time for printers to help clients deliver marketing that gets noticed, especially with banners that boost visibility and drive results. The September content—available now for download and print—features tools that make your clients’ messages clear, bold, and effective. From high-impact banners to lighthearted newsletters, every piece is designed to turn heads and support real marketing goals. Here’s a look at what you can start producing today for September outreach. Direct Mail For Printers Options Coffee Break Type: Direct Mail Humor NewsletterDimensions: 8.5″ x 14″Coffee Break Highlighting humor and fun themes, Coffee Break keeps connections strong with a fresh mix of jokes, trivia, and notable dates. This issue features punchlines like: “What do you give a man who has everything? Penicillin.” “My grandma has the heart of a lion—and a lifetime ban from the zoo.” The sidebar article plays with the age-old question, “How many does it take to change a lightbulb?” with witty answers from optometrists, politicians, and programmers. Paired with an October calendar full of trivia-worthy milestones,

You don’t have to convince your customers that marketing matters, but you can show them why print is the smartest way to do it. August’s content lineup (available now) focuses on the often underestimated but always essential envelope. Whether it’s a teaser line, a pop of color, or a polished finish, the envelope is the first handshake of a print buyer’s message. From witty newsletters to professional marketing packages and smart design insights, each piece below is crafted to help you spark better conversations, elevate your print value, and close more sales. Whether you subscribe to one option or use them all, here’s how to put this content to work for your shop. Direct Mail For Printers Options Coffee Break Humor Newsletter Looking to add laughs and staying power? We got you. If you want to stay connected with customers in a lighthearted, casual way, the Coffee Break newsletter is the ideal touchpoint. Printed as a foldable 8.5 x 14 mailer, it features fresh humor, unexpected trivia, and a quirky monthly calendar that makes people smile and remember your name. This month’s jokes bring beachy laughs and office life chuckles: “Karen tried ‘quiet quitting’ but forgot to tell her facial

Postage rates are on the rise again. As of July 13, 2025, a First-Class Mail Forever stamp is expected to move from 73 to 78 cents, leaving many questioning whether direct mail is still worth using. It is — and more than ever. Printing companies that stay visible with regular marketing will stay top of mind. Those who remain silent risk being forgotten. If you want your print buyers to remember you — and to view you as the example of smart marketing — consistent direct mail is a proven way to make that happen. Why Direct Mail Still Works Direct mail delivers results that few channels can match (especially for printers). It places your message, your quality, and your marketing example directly into your customer’s hands, without the clutter of an overloaded inbox or a skipped social media ad. Even with changing technologies and increasing postage rates, customers still trust print more than digital ads. They interact with it longer. And when done correctly, direct mail consistently drives higher response rates. Your print buyers are searching for ways to cut through the noise. If you offer effective direct mail strategies, you meet that need — and position yourself as

As you look ahead to spring, know that with it comes fresh opportunities to build stronger relationships with your print buyers. Your buyers rely on you to provide high-quality printing and trust your expertise in marketing. In the March content, available now, we’re equipping you with powerful direct mail options and online tools to help you confidently market your business, stand out from competitors, and show your buyers why print remains a vital marketing channel. Unified Marketing Themes for 2025 March’s marketing content focuses on The Power of Newsletters—a tool proven to foster loyalty and keep your print buyers engaged. By promoting consistent, high-quality communication, newsletters allow you to showcase your print shop’s expertise while building lasting trust. This theme weaves through all our offerings, giving you a cohesive strategy to market your services and inspire your buyers to return time and time again. 5 Direct Mail Options to Choose From Coffee Break: A Newsletter That Engages Deliver smiles with Coffee Break, a lighthearted 8.5×14 newsletter your print buyers will enjoy. This fun, approachable marketing piece includes: Spring-themed jokes, like “Why don’t rabbits ever get hot in the spring? They have hare-conditioning!” A calendar featuring fun dates like Tartan Day,

As we move into the new year, it’s time to focus on building strong customer relationships through creative and impactful marketing. Whether you want to attract new print buyers, strengthen community ties, or simply keep your brand top-of-mind, this month’s lineup offers print and digital content designed to help you stand out. From lighthearted newsletters to powerful direct mail campaigns, discover how these marketing tools can inspire meaningful connections while boosting your business’s visibility. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Here’s a look at February’s direct mail and digital marketing content, designed to keep your print shop connected with customers and ready for growth: Coffee Break: Add Humor and Heart to Your Brand The Coffee Break newsletter is a lighthearted, engaging 8.5×14 direct mail piece designed to bring joy while keeping your print shop front and center. This single-sheet mailer features humorous content, fun facts, and an engaging monthly calendar. This month’s edition includes laugh-out-loud jokes like: Why did the turtle cross the road? “To slow down traffic.” The sidebar article “Love Is…” shares sweet, funny definitions of love from a child’s perspective: “Love is when mommy gives daddy the best piece of chicken.” The fact-a-day calendar on the