It’s the first thing people look at when researching a company, yet almost always overlooked when considering their sales team. Your website can easily be your top sales performer and the greatest “hire” you’ll ever make. Consider what Claire Emerson of Copyblogger says, “Your website doesn’t take breaks, it won’t call in sick, and it’s focused on getting the results


Did you know that your printing company’s online ordering process can quite literally set the tone for your customers? Especially now, when 68% of consumers have elevated their expectations of a company’s digital capabilities because of the COVID-19 pandemic. And, across the globe, 49% of shoppers say they’re shopping online now more than they were before COVID. With the uncertainty


Having a great website starts with your home page. Just as a magazine or postcard gives you only a few seconds to capture the attention of your audience, the same is true of your digital doorstep. ”Your website is likely the first impression a potential customer will receive about your company. It’s almost like a first date. The customer simply


A new year brings fresh hope for change, and with it, the excitement needed to take on a new challenge. In the past few years, challenges have been all the rage. A quick search online and you’ll find challenges for all sorts of things, such as fitness challenges, financial challenges, skills challenges, and more. So, doesn’t it seem like there


Remember the 1987 classic, The Princess Bride? When asked how to create the perfect marriage for print and digital, that famous movie marriage quote always comes to mind. “Mawage. Mawage is wot bwings us togeder tooday. Mawage, that bwessed awangment…” So, how do you create that “bwessed awangment” between print and digital? Well, here are nine things you can use


“Oh, I just love spam! It hardly takes up any of my time or causes me any inconvenience, and I find it all really interesting!” – said no one ever. Let’s be real, the more accurate (and universal) answer to spam is: UGH!!! Meet Your Nemesis: The Spambot While online print ordering allows you to level the competitive playing field


Every business needs a website, but have you ever stopped to think about why? Or stopped to evaluate if your print website is as effective as it could be? Having a website creates “…a window through which your business says hello to the world,” says blogger Amit Kalantri. And it’s true, especially when you consider that: Nearly 90% of people


You’ve updated your website. You’re posting social media content. You’re even sending out email newsletters and direct mail. But, you’re still not seeing the website traffic you’d like to. What’s the deal? While increasing traffic to your print website will always be an ongoing goal, there are a few things that can easily get overlooked. And, don’t worry. Most of


Would you like to increase your credibility, boost your lead generation, and secure longterm customer retention? Of course, you would. And so would just about any other business. The question is, how. While most small business owners head straight over to marketing and advertising, it’s vital to recognize that the most powerful and effective advertising happens when your print buyers


Private Label Websites have been hailed as, “Your Secret Weapon for Repeat Print Business.” This customer retention heavy-hitter provides your print buyers with a custom, branded, print-buying experience, creating a super-highway between your print website and your print buyers’ website. However, the benefits of Private Label Websites will remain “pie in the sky” if you’re unable to get your print


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