Marketing Archives - Marketing, content, & technology to help printers sell more printing

Previously, Sam Lewis tackled the challenge of managing client expectations after implementing minimum charges at Print Perfect. With the policy now in place, Sam begins looking ahead to new opportunities. Instead of viewing small jobs as obstacles, he starts to see them as stepping stones for growth. This month, Sam explores ways to build deeper relationships and turn low-margin interactions into gateways for larger, more profitable projects. Can these small wins pave the way for big success? Part 4: Small Orders, Big Decisions: Turning Small Jobs into Big Wins Sam had spent weeks refining Print Perfect’s approach to minimum charges and client communication. But as he looked over his books, he noticed that while the small jobs had become more manageable, they still weren’t driving growth. “There has to be a way to turn these into something more,” he thought, pondering how to make low-margin work a stepping stone for bigger projects. Finding Value Beyond the Profit Margins One afternoon, Sam discussed his thoughts with Laura. “I’m wondering if we’re missing out on opportunities with some of these small jobs,” he began. “If we could turn these clients into repeat customers for larger projects, that could really make a difference.”

Tangible print marketing still makes the biggest impact. Flyers—versatile, cost-effective, and visually striking—continue to be one of the most effective tools for businesses looking to promote events, showcase offers, and connect with their audience. This month’s Direct Mail for Printers content (for May distribution) focuses on the power of flyers to grab attention, drive action, and leave a lasting impression. Whether you’re helping a business promote a Memorial Day sale, a community event, or a seasonal offer, these ready-to-use marketing pieces ensure your customers stay ahead with print. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS May’s theme, Flyers: The Versatile Marketing Powerhouse, highlights the role of flyers as one of the most effective print tools for businesses. From creative folds to eye-catching layouts, this month’s content helps your print buyers leverage flyers for high-impact promotions. This theme runs through all our marketing packages, giving you a unified strategy to promote your services while helping your customers succeed with print. Coffee Break Newsletter Lighthearted 8.5″ x 14″ direct mail newsletter The Coffee Break newsletter adds humor and insight to keep your print shop top-of-mind with customers. This edition includes: A collection of lighthearted jokes, such as:“Why did the donut go to

Every successful print business has a system—an approach that keeps things running smoothly and ensures print buyers keep coming back. But when things begin to feel overwhelming or inconsistent, that system can start to break down. At Marketing Ideas For Printers (MI4P), we believe in keeping things simple and repeatable. That’s why we follow a Proven Process—a clear framework that helps printing companies build effective marketing strategies, streamline technology, and ultimately sell more printing. If you’ve ever felt like owning a print business is too complicated or time-consuming, this process will give you clarity, structure, and a path forward. The MI4P Proven Process: Your Roadmap to Success The MI4P process isn’t just a checklist—it’s a guiding framework designed to meet you where you are and help you grow. Here’s how it works: Step 1: CONNECT – Understanding Your Business Needs Every print business is different. That’s why we start with a simple question: What’s your biggest challenge? For some, it’s an outdated website. For others, it’s not having enough leads. Maybe it’s struggling to keep up with social media. Whatever it is, we take the time to listen, understand your goals, and identify what’s standing in the way. At this

Presentation matters. As printers, you know that whether you’re handing out materials at a trade show, meeting with clients, or organizing important documents, pocket folders offer a polished way to present your brand with confidence. This month’s Direct Mail For Printers content focuses on the power of print as a tangible, screen-free way to keep your brand visible and your materials organized. Custom pocket folders are more than just a tool—they’re an extension of your professionalism. Explore this month’s marketing lineup and find the right tools to help your print buyers make an impact. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS April’s theme, Pocket Folders: Present with Professionalism, highlights the importance of branded organization tools for client meetings, trade shows, and corporate presentations. Custom pocket folders help your print buyers’ businesses stay organized while reinforcing their brand identity with every interaction. This theme weaves through all our offerings, providing a unified strategy to market your services and inspire your buyers to return time and time again. Coffee Break Newsletter Lighthearted 8.5″ x 14″ direct mail newsletter Adding a touch of humor and insight keeps your brand memorable. The Coffee Break newsletter brings a fun and engaging approach with: A collection

As you look ahead to spring, know that with it comes fresh opportunities to build stronger relationships with your print buyers. Your buyers rely on you to provide high-quality printing and trust your expertise in marketing. In the March content, available now, we’re equipping you with powerful direct mail options and online tools to help you confidently market your business, stand out from competitors, and show your buyers why print remains a vital marketing channel. Unified Marketing Themes for 2025 March’s marketing content focuses on The Power of Newsletters—a tool proven to foster loyalty and keep your print buyers engaged. By promoting consistent, high-quality communication, newsletters allow you to showcase your print shop’s expertise while building lasting trust. This theme weaves through all our offerings, giving you a cohesive strategy to market your services and inspire your buyers to return time and time again. 5 Direct Mail Options to Choose From Coffee Break: A Newsletter That Engages Deliver smiles with Coffee Break, a lighthearted 8.5×14 newsletter your print buyers will enjoy. This fun, approachable marketing piece includes: Spring-themed jokes, like “Why don’t rabbits ever get hot in the spring? They have hare-conditioning!” A calendar featuring fun dates like Tartan Day,

Imagine being the first name that comes to mind (think: “Hey, Siri!”) when your customers are looking for answers, solutions, or guidance. Would you like to be a trusted coach who helps people set the course in their decision-making journeys? That’s the power of sales and marketing white papers. These in-depth, authoritative guides don’t just showcase your expertise—they create a bridge of trust, positioning your business as the partner who understands your customers’ challenges and has the solutions they need. For printing companies, white papers are a marketing cornerstone that can generate high-quality leads, build lasting customer relationships, and drive incredible sales results. What Are White Papers and Why Do Printing Companies Need Them? White papers are comprehensive guides designed to help readers understand an issue, solve a problem, or gain actionable insights for future decisions. For B2B companies like printing businesses, white papers are especially valuable because they cater to print buyers seeking detailed information to guide their purchasing decisions. Modern buyers (including print buyers) are more independent than ever, preferring to research options on their own. In fact: 87% of buyers use white papers during the early stages of their decision-making process. B2B buyers also rely on thought

As we move into the new year, it’s time to focus on building strong customer relationships through creative and impactful marketing. Whether you want to attract new print buyers, strengthen community ties, or simply keep your brand top-of-mind, this month’s lineup offers print and digital content designed to help you stand out. From lighthearted newsletters to powerful direct mail campaigns, discover how these marketing tools can inspire meaningful connections while boosting your business’s visibility. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Here’s a look at February’s direct mail and digital marketing content, designed to keep your print shop connected with customers and ready for growth: Coffee Break: Add Humor and Heart to Your Brand The Coffee Break newsletter is a lighthearted, engaging 8.5×14 direct mail piece designed to bring joy while keeping your print shop front and center. This single-sheet mailer features humorous content, fun facts, and an engaging monthly calendar. This month’s edition includes laugh-out-loud jokes like: Why did the turtle cross the road? “To slow down traffic.” The sidebar article “Love Is…” shares sweet, funny definitions of love from a child’s perspective: “Love is when mommy gives daddy the best piece of chicken.” The fact-a-day calendar on the

In the 1989 film, “Back to the Future II,” a sports almanac from the future falls into the hands of bad boy Biff Tannen, allowing Biff to play the odds and amass incredible wealth based on his fabulous betting abilities. Through his future-oriented outlook, Biff experiences a dramatic life transformation, morphing from an unremarkable car detailer to a corrupt figure with an enormous fortune. (Luckily, Marty McFly has a few tricks up his own sleeve . . . but that’s a story for another day.) Do you ever wish you could have a break like Biff – gaining advanced insight to position yourself proactively, while staying ahead of the trends that matter? Sure you do! So let’s dive into what’s shaping the future of print marketing and learn how you can lead the charge. Forecasting Success: A Sneak Peek at What’s Next In 2025, the printing industry is poised to embrace several key marketing trends that will shape its evolution. Here is a quick synopsis of each trend, with tips on how to respond. Trend 1: Print-On-Demand Services This approach minimizes waste and cuts costs by allowing businesses to produce exactly what they need, when they need it, eliminating large