Marketing Archives - Marketing, content, & technology to help printers sell more printing

As you look ahead to spring, know that with it comes fresh opportunities to build stronger relationships with your print buyers. Your buyers rely on you to provide high-quality printing and trust your expertise in marketing. In the March content, available now, we’re equipping you with powerful direct mail options and online tools to help you confidently market your business, stand out from competitors, and show your buyers why print remains a vital marketing channel. Unified Marketing Themes for 2025 March’s marketing content focuses on The Power of Newsletters—a tool proven to foster loyalty and keep your print buyers engaged. By promoting consistent, high-quality communication, newsletters allow you to showcase your print shop’s expertise while building lasting trust. This theme weaves through all our offerings, giving you a cohesive strategy to market your services and inspire your buyers to return time and time again. 5 Direct Mail Options to Choose From Coffee Break: A Newsletter That Engages Deliver smiles with Coffee Break, a lighthearted 8.5×14 newsletter your print buyers will enjoy. This fun, approachable marketing piece includes: Spring-themed jokes, like “Why don’t rabbits ever get hot in the spring? They have hare-conditioning!” A calendar featuring fun dates like Tartan Day,

Imagine being the first name that comes to mind (think: “Hey, Siri!”) when your customers are looking for answers, solutions, or guidance. Would you like to be a trusted coach who helps people set the course in their decision-making journeys? That’s the power of sales and marketing white papers. These in-depth, authoritative guides don’t just showcase your expertise—they create a bridge of trust, positioning your business as the partner who understands your customers’ challenges and has the solutions they need. For printing companies, white papers are a marketing cornerstone that can generate high-quality leads, build lasting customer relationships, and drive incredible sales results. What Are White Papers and Why Do Printing Companies Need Them? White papers are comprehensive guides designed to help readers understand an issue, solve a problem, or gain actionable insights for future decisions. For B2B companies like printing businesses, white papers are especially valuable because they cater to print buyers seeking detailed information to guide their purchasing decisions. Modern buyers (including print buyers) are more independent than ever, preferring to research options on their own. In fact: 87% of buyers use white papers during the early stages of their decision-making process. B2B buyers also rely on thought

As we move into the new year, it’s time to focus on building strong customer relationships through creative and impactful marketing. Whether you want to attract new print buyers, strengthen community ties, or simply keep your brand top-of-mind, this month’s lineup offers print and digital content designed to help you stand out. From lighthearted newsletters to powerful direct mail campaigns, discover how these marketing tools can inspire meaningful connections while boosting your business’s visibility. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Here’s a look at February’s direct mail and digital marketing content, designed to keep your print shop connected with customers and ready for growth: Coffee Break: Add Humor and Heart to Your Brand The Coffee Break newsletter is a lighthearted, engaging 8.5×14 direct mail piece designed to bring joy while keeping your print shop front and center. This single-sheet mailer features humorous content, fun facts, and an engaging monthly calendar. This month’s edition includes laugh-out-loud jokes like: Why did the turtle cross the road? “To slow down traffic.” The sidebar article “Love Is…” shares sweet, funny definitions of love from a child’s perspective: “Love is when mommy gives daddy the best piece of chicken.” The fact-a-day calendar on the

In the 1989 film, “Back to the Future II,” a sports almanac from the future falls into the hands of bad boy Biff Tannen, allowing Biff to play the odds and amass incredible wealth based on his fabulous betting abilities. Through his future-oriented outlook, Biff experiences a dramatic life transformation, morphing from an unremarkable car detailer to a corrupt figure with an enormous fortune. (Luckily, Marty McFly has a few tricks up his own sleeve . . . but that’s a story for another day.) Do you ever wish you could have a break like Biff – gaining advanced insight to position yourself proactively, while staying ahead of the trends that matter? Sure you do! So let’s dive into what’s shaping the future of print marketing and learn how you can lead the charge. Forecasting Success: A Sneak Peek at What’s Next In 2025, the printing industry is poised to embrace several key marketing trends that will shape its evolution. Here is a quick synopsis of each trend, with tips on how to respond. Trend 1: Print-On-Demand Services This approach minimizes waste and cuts costs by allowing businesses to produce exactly what they need, when they need it, eliminating large

When you’ve invested time and money into marketing tools to help you sell more printing, you want to know if they’re working. You might feel unsure about whether your emails are bringing in customers or if your SEO efforts are actually boosting website traffic. Without knowing a clear way to track your results, it’s easy to feel stuck or frustrated. Here’s the good news: tracking the right metrics doesn’t have to be complicated. By focusing on just a few key numbers, you can connect the dots between your marketing efforts and the results you care about most—selling more printing. Below are the essential metrics you should be tracking and how to use this information to make smarter decisions. Why You Need to Track Metrics It’s tempting to judge a marketing tool—like email marketing or SEO—based only on how many new orders you get right away. But marketing isn’t always an instant-results game. It’s a system where every part plays a role. Think of it like a puzzle: each piece (emails, SEO, your website) works together to create a full picture of your success. By tracking metrics, you can: See what’s working and what needs improvement. Understand how tools like SEO

The start of a new year is the perfect moment to refresh your marketing efforts. Whether you’re reconnecting with loyal customers or reaching new audiences, January’s content lineup provides everything you need to make 2025 your best year yet. From engaging newsletters to tips on mastering print design, we’ve got something for every marketing strategy. Take a look at how our direct mail packages and digital content can help you create lasting impressions, build meaningful relationships, and stand out in your community. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Here’s a look at January’s content (available now!) featuring direct mail and digital content offerings to help you stay top-of-mind with your clients: Coffee Break: Bring Humor and Personality to Your Brand The Coffee Break newsletter is a lighthearted, engaging 8.5×14 direct mail piece designed to keep your print shop top-of-mind with customers. This single-sheet mailer combines humor, fun facts, and a monthly calendar to create a friendly, approachable touchpoint for your business. This month’s edition features laugh-out-loud jokes, including: Why did the turtle cross the road? To slow down traffic. Why did Miss Muffet need directions? She lost her whey. The featured sidebar highlights amusing historical anecdotes like famous missed

“It was worth every cent.” When was the last time you experienced this kind of confidence in a significant purchasing decision? Maybe it was a memorable vacation splurge. Or a service that saved significant time or energy (like hiring a pro for your home repair or outsourcing your business accounting). Perhaps it involved purchasing a high-quality product for better long-term results. Value is central to customer decision-making. And though everyone likes saving cash, most people understand a great payoff requires a measured upfront investment. Successful marketing helps people see the long-term gain you bring to their business. Beyond Print Know-How: Offer Strategic Marketing Support As a printer, you may get discouraged when you don’t see instant website sales or an immediate advertising response. But marketing is a process. It takes time to fill the funnel to create sustainable, long-term sales. This means positioning yourself as more than just a service provider, but as a trustworthy creative resource. Here are five strategic ways to communicate the value you can bring. 1. Develop Content Aligned with their Marketing Goals Creating content that aligns with your print buyers’ broader marketing objectives will serve as a magnetic attraction for new customers. Looking to attract