Blog - Marketing, content, & technology to help printers sell more printing

Jay Conrad Levinson once said, “Your website is the window of your business. Keep it fresh; keep it exciting.” When online visitors show up on your digital doorstep, the first impression you leave with them is critical. So ask yourself: what are your print buyers learning about your business when given the opportunity to peek through your online “window”? A

Getting your print business found online can be a struggle. Fortunately, some tools and solutions can make it easier than ever. One such tool is Google My Business. What is Google My Business? Google My Business (GMB) gives your print business a free business profile on Google’s search page. To find your Business Profile, search for “my business” on Google.

Every print business has its strengths and its weaknesses. To ensure you’re meeting your print buyers’ needs, it’s a great idea to take stock of the areas where your company is performing well and other areas where improvements can be made. This careful attention to your printshop’s performance not only benefits your existing clientele, but it also attracts new print

New content is now available, and we’re thinking fall! No matter where you live, this time of year means change. Routines and weather are some of the biggest ways life is different as fall rolls around; perhaps you also find yourself starting to think about how you can make a big impact through your business in the coming year. Is

Pioneer [payh-uh-neer] n., One who goes before to prepare or open the way for others to follow. Have you ever stopped to think how much courage it takes to be the first at something? Sure, it’s easy to spout off words like “pioneer” and “trailblazer,” but consider how challenging it is to go your own way and go there first.

What’s the big secret to getting print buyers to open your emails? Attention-grabbing headlines. Because your print buyers are busier than ever before, a lot of business emails end up going straight into the trash. But this doesn’t have to happen to you with strategic subject lines that can get your emails noticed and read. Emails that have a high

Your marketing materials are one of the ways to give your customers a peek behind the curtain. Well-designed, consistently mailed pieces let your print buyers see your attention to detail, creativity, and commitment to their success. Be sure your customers receive this reassurance that you can handle their needs and solve their problems with regular, direct-mail marketing. We offer some

A sustainable marketing strategy is all about balance. Yes, we love (and are partial to) print, but it’s not the end-all, be-all if you’re genuinely focused on meeting your print buyers where they’re at. And where are they? Everywhere: print, online, social media, in-person, and in your email inbox. Did you know that 73% of businesses use email as their

Print owners are a one-of-a-kind, stellar group of people. Speak with any number of them, and you’ll quickly find incredible, talented, and hardworking people who simply want to serve others well and make a living in the process. It is a true joy and pleasure to work within the printing industry and meet these incredible men and women stretching themselves