I am a true believer when it comes to LinkedIn, and I am here to try to convince you that you should be, too. If you missed the webinar I co-hosted with Marketing Ideas for Printers recently on how to use LinkedIn to connect with printers and print buyers alike, you can catch the replay here. The Effectiveness of LinkedIn


Combine your expert knowledge alongside eye-catching design to demonstrate to your print buyers that you’re an industry leader. It’s easy with a little help from this month’s new content from Marketing Ideas For Printers. National Direct Mail Give them something to remember you by, literally. The July issue of the National Direct Mail package (available now) reminds customers to add


If you’re struggling to get the word out that you’re ready, willing, and able to help others with their print marketing needs, here are some must-haves and must-dos to help drive traffic to your website using social media and email marketing. What to Post on Social Media Social media should be a melting pot of engaging content. A good rule


Woman watching Coronavirus Resources For Printers webinars

Do you remember when you first realized that COVID-19 was not just “some other continent’s problem,” but was indeed something that would hit close to home? When you felt that impact coming, did you lose sleep? I think most small business owners did. All of a sudden, we found ourselves wide awake at night running through a checklist of things


Chart showing print buyer rebound after COVID-19

Has your world recently been filled with clichés like these: “Tough times don’t last, tough people do.”  “This, too, shall pass.” “Every cloud has a silver lining.” I don’t know about you, but I don’t need clichés right now. I need some real breakthroughs. As Harry Truman once said, “The only thing new in the world is the history we


Private Label Websites have been hailed as, “Your Secret Weapon for Repeat Print Business.” This customer retention heavy-hitter provides your print buyers with a custom, branded, print-buying experience, creating a super-highway between your print website and your print buyers’ website. However, the benefits of Private Label Websites will remain “pie in the sky” if you’re unable to get your print


While marketing may seem counter-intuitive at times like these, this is not the time to press pause on your marketing efforts, but rather to press in to connecting with your audience through print. The world may feel topsy-turvy, but the time-tested (and proven!) method of communicating in print still rings true. Here are a variety of print connection resources available


As the coronavirus continues to affect nearly all businesses across the world in some way, you might find yourself trying to brainstorm creative solutions to ensure your print business not only survives the pandemic but thrives after “normalcy” returns. Let me add to your brainstorming by throwing out an idea for you – an idea that could have exponential benefits


As a printer, you wear several hats. Not only do you have to manage the day-to-day aspects of running your print business, but you’re also looked upon as a leader; one who’s expected to lead in times of crisis such as these. Additionally, you wear the hat of a marketer. Whether you embrace that role or fear it, there’s one


Fear. Uncertainty. Stress. Those are the words being volleyed back and forth to describe the feelings of everyone from high school seniors missing out on their last weeks of school to small business owners being forced to lay off employees because of mandated social distancing. How do you lead well in times like these? How do you find that elusive


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