Would you like that as a BMP or a RAW? If your customers are non-techy design rookies, they may mistake these as preferences for their burger (bacon, mayo, pickle?) versus specs for digital design. Those unfamiliar with Photoshop graphics are often held up by the nuances of standard file formats. Helping your clients understand the differences in formats will give

With warmer weather comes a busy spring cleaning schedule and planting a garden, but we’re sure you’ll want to take a break to read our upcoming issue of the Printer’s Press newsletter! In this Issue In the May issue, you’ll find articles on: Spring tips for your furry friends An interesting travel article about the Indy 500 The health benefits

Have you ever seen pictures of a boxing kangaroo? This image, a national symbol of Australia, originated from the kangaroo’s defensive position of holding a predator in its forearms arms while pummeling it with its feet. A group of boxing kangaroos was even shipped to Chicago to box men in rings for the World Fair in 1893! Recent research shows

How often does the marketing that arrives at your business bring a smile to your face? A Smile That Makes the Rounds Chances are, if your business is like most, the pile of daily mail gets sorted into piles that are passed on to their respective departments. It’s possible one piece of mail could travel through several hands before it

One glance is truly all it takes, and recent eye-tracking studies demonstrate how quickly first impressions happen. Dr. Hong Sheng, assistant professor of technology at the Missouri University of Science and Technology, employed eye-tracking software to analyze scan and response patterns as students viewed website screenshots. Subjects averaged merely 180 milliseconds on a particular section before moving on (in comparison,

Too early to think about summer? Definitely not! Most have been dreaming about the start of warmer weather, blooming flowers, and swimming pools since the dead of winter. It may be too early for swimming pools, but it’s never too early for getting ahead of the bustle that May will soon bring. The May edition of the Business Forum direct mail newsletter

Imagine a world where you’re able to sell more printing online AND in person. (This isn’t some dreamy place beyond the realm of possibility.) It sounds easier said than done, but it is VERY possible. A recent experience of mine with my cell phone company touched on one of the most important goals to not overlook in selling more printing: having an

You asked. We listened. Styles and fashions are always changing and evolving to different tastes. We think websites should be the same. That’s why we’re excited to announce two new website themes to our website lineup!  Introducing… Print Outside the Box When you want to stand out, you embrace a whole new look. After all, no one likes to be average,

A strong, social media strategy is vital to your marketing efforts whether you’re a small business or a huge corporation. Why? Because social media is where your print-buyers are at. In this two part series, we’ll explore a high-level overview of some easy things you can do if you’re just getting started with social media. Then, in part two, we’ll take

You put 100% into your company. Perhaps you feel like your time, ideas, and resources are stretched to their limits. Are you willing to let someone help? Time to Prioritize Yourself Sometimes, when your staff feels burdened or burnt out, certain things begin to fall by the wayside. If your company tends to push its marketing to the back burner

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