Ever been rejected? I have. When it happened, it stung. I used to write for a large publisher who eventually told me that one of my articles wasn’t good enough to be published. I had written roughly 200 pieces for this publisher when suddenly, they said ‘no.’ As a part of their declining my articles, they offered no discussion, no

Are your customers looking to make a splash with creative new approaches to printing? Perhaps they’d like to try intriguing designs that would traditionally be quite difficult or expensive. This month’s print tip, available on every website provided by Marketing Ideas For Printers, introduces your clients to some delicate aspects of overprinting, a marketable technique to your customers that can

Over the last several weeks, we’ve talked a lot about SEO – everything from What Good SEO is Not to How SEO Greatness Starts with Content to the Impact of Social Media to How to Do it Right. You’ve probably come to understand the importance your website plays in your SEO, and thanks to the power of the internet, you’ve

You know what they say… if you can’t take the heat, cool off with the latest issue of Printer’s Press newsletter! In this Issue In the July issue, you’ll find articles on: Tips to increase your focus at work A fun travel article about Tillamook, Oregon… they offer more than just cheese! The many benefits of vitamin B12 shots The

Snagging a Splendid Surprise All the Roddy family hoped for was a few small fish. Vacationing in Kona, this Tucson family wanted to give their children the joy of reeling in a live catch. During their half-day offshore, Dad (Mike) threw out an assortment on Shortbill Spearfish and quickly found himself in the fight of his life. After a 55-minute

“If the highest aim of a captain were to preserve his ship, he would keep it in port forever.” – Thomas Aquinas One of the most compelling quotes about leadership really exposes leadership as the risk-taking role that it is. Often times marketing is seen as a risk, but those of us in the industry know that it’s a bigger risk

The Flavor They’ll Love Do you have a childhood memory of a favorite pizza parlor, ice cream shop, or local bakery? Did you grow up with neighborhood watermelon festivals, community picnics, or a beloved shopkeeper that you could always count on for help? Whether you’re from a small or large city background, many of us lament the loss of community

The impact of social media on SEO is one of the most interesting and talked about topics in digital marketing, but the question is: Does social media help your SEO efforts as a printer? The short answer is yes. But, social media doesn’t help SEO in the ways you might think it does. Printers and SEO: Social Media + Ranking

Flat Out of Luck Imagine yourself stuck in the ditch with a flat tire and no tools. To your relief, someone pulls over to help. A handyman – what luck! He takes a long look at your tire, empathizes with your inconvenience, and hands you an instruction book for fixing broken toasters. Wishing you luck, he roars away. What is

SEO is a buzzword that’s been floating around the printing industry a lot lately. From the random sales calls from SEO consultants who have “done you a favor” of reviewing your website to industry talk between fellow printer peers, it can be hard to figure out what you need to be doing to do SEO right. To cut through the

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