Imagine this: a print buyer lands on your website, curious about your promotional products. They click a link… and suddenly, they’re not on your site anymore. They’re in a completely new environment with unfamiliar branding and no clear reminder of you. This kind of abrupt shift is more common than you might think. Many printers link directly to vendor...
In the last installment, Sam Lewis showed how small jobs could lead to big opportunities, turning Print Perfect into more than just a quick-service print shop. With larger projects now coming in, Sam realizes his shop’s operations need an overhaul to handle the increased demand efficiently. In this article, Sam explores how streamlined workflows and...
Postage rates are on the rise again. As of July 13, 2025, a First-Class Mail Forever stamp is expected to move from 73 to 78 cents, leaving many questioning whether direct mail is still worth using. It is — and more than ever. Printing companies that stay visible with regular marketing will stay top of mind. Those who remain silent risk being forgotten. If...
The Honest Truth About What SEO Really Does (And What Comes Next) If you’re a print shop owner who’s paying for SEO and not seeing an uptick in print orders, you’re probably asking yourself: “Is this even working?” And that’s a fair question. In fact, it’s the right question. Because if you’re investing in something, you should understand...
You don’t have to convince your customers that marketing matters—but you can show them why print is the smartest way to do it. June’s content lineup (available now) is focused on brochures, and for good reason: brochures help your print buyers explain what they do, why it matters, and why their brand is worth paying attention to. When your clients...
Previously, Sam Lewis tackled the challenge of managing client expectations after implementing minimum charges at Print Perfect. With the policy now in place, Sam begins looking ahead to new opportunities. Instead of viewing small jobs as obstacles, he starts to see them as stepping stones for growth. This month, Sam explores ways to build deeper...
There’s something powerful that happens when print shop owners from across the country gather under one roof. Ideas are exchanged. Friendships are formed. Inspiration spreads. That was exactly the case at this year’s NPSOA Conference in North Little Rock, Arkansas—and we’re still riding the wave of energy and insights from the event. Whether you joined us...
Some careers are just jobs. But printing? Printing is a beautiful mix of chaos and craft. There’s a rhythm to a print shop. The hum of machines. The smell of ink. The constant dance between deadlines and design. And then—there’s that moment. The one where a finished piece is held in someone’s hands, and suddenly, everything clicks. Nobody captures that...
Tangible print marketing still makes the biggest impact. Flyers—versatile, cost-effective, and visually striking—continue to be one of the most effective tools for businesses looking to promote events, showcase offers, and connect with their audience. This month’s Direct Mail for Printers content (for May distribution) focuses on the power of flyers to...
In last month’s article, Sam Lewis began setting minimum charges for Print Perfect, a necessary but challenging step to sustain his business. Now, he faces an equally tough task: communicating these changes to his loyal clients. As concerns and questions arise, Sam learns that managing expectations is just as critical as implementing new policies. In this...
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