A How-to Guide for Networking at a Print Industry Event
In just a few short weeks, hundreds of printers from across the nation will join up in sunny San Diego for the 7th Annual National Print Owners Association (NPOA) Spring Conference. We’ll be there, and we hope you’ll stop by and see us! This conference will be a fantastic opportunity for you to get away from the day to day of your
How to Breathe New Life into Your Marketing and Sales Tactics
As small business owners, we wear a lot of hats, making it nearly impossible to give our complete focus to every role. That’s usually why when it comes to the marketing and selling for our print companies, we often rely on what we’ve always done simply because it’s comfortable. After all, it’s easier to focus on other pressing responsibilities. Over
The 5 Common Traits of Successful Print Owners
The print industry has some of the hardest working and committed individuals on the planet. So much so, that I am continually inspired to be a part of it as the Marketing Director at Marketing Ideas For Printers. But as with any industry, I’ve also witnessed the flipside of that coin with printers who are stuck in their ways, who
Increased Customer Retention For Printers Starts Here
Customer retention is the foundation of any business, including yours. If you want your print business to thrive, it’s essential that you have the tools available to your customers to easily order from you again and again. As the late American engineer, statistician, and business consultant William Edwards Deming once said, “Profit in business comes from repeat customers, customers that boast
Build Solid Leads with Content
Looking to upsell current clients or grow your professional network? More touches bring more exposure for your business! Keep your name in the limelight with the wide range of content options available to you this month: The Human to Human: How to Sell Your Brand Through Story Would you like to set potential buyers at ease, creating the best possible
3 Tips To Make Your Design Easier
The design process can be extremely fun to be a part of when done right. There are some challenges, however, that will pop up along the way within the design process, and it’s essential that you’re ready for them. Challenges like: Communicating with the customer Understanding the size or orientation of the piece Ensuring that the design layout is successful As
5 Tips for Printers to Start the Year Off Right
Two words. Two words are all it takes to put the past behind you and look forward to the new year with optimism. Fresh Start There’s something magical about one year ending and a new one beginning. You get a clean slate, a chance to try new things, and unbridled excitement for what’s to come. As you plan for this
Seize the Spotlight with Colorful, Compelling Content
Show your business some love with all-new content! What goes around comes around! Plant some seeds with vibrant marketing, and grow your influence in the year to come. Check out the wide range of insightful content options available to you this month: Printer’s Press The February Printer’s Press features creative fold techniques in print, most “pinned” Valentine recipes, and emphasizing
10 Ways to Integrate Print and Digital
Remember the 1987 classic, The Princess Bride? When asked how to create the perfect marriage for print and digital, that famous movie marriage quote always comes to mind. “Mawage. Mawage is wot bwings us togeder tooday. Mawage, that bwessed awangment…” So, how do you create that “bwessed awangment” between print and digital? Well, here are ten things you can use to
Should You Do Business With Friends?
Have you ever heard the saying, “Never do business with friends.”? Maybe you’ve even said it yourself, or it’s a rule that you live by. No matter the case, for some reason doing business with friends can feel like we are giving more than we are getting. Because of that feeling, it can tend to put a strain on the
The MI4P Process
This two-minute video will show you how we take you through Our Proven Process. No surprises; no bumps in the road!
It's worked for hundreds of printers just like you; it will work for you, too! Download the MI4P Proven Process PDF below, and follow along.
PDF: The MI4P ProcessSay Hello
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