As the coronavirus continues to affect nearly all businesses across the world in some way, you might find yourself trying to brainstorm creative solutions to ensure your print business not only survives the pandemic but thrives after “normalcy” returns. Let me add to your brainstorming by throwing out an idea for you – an idea that could have exponential benefits


As a printer, you wear several hats. Not only do you have to manage the day-to-day aspects of running your print business, but you’re also looked upon as a leader; one who’s expected to lead in times of crisis such as these. Additionally, you wear the hat of a marketer. Whether you embrace that role or fear it, there’s one


Fear. Uncertainty. Stress. Those are the words being volleyed back and forth to describe the feelings of everyone from high school seniors missing out on their last weeks of school to small business owners being forced to lay off employees because of mandated social distancing. How do you lead well in times like these? How do you find that elusive


At the time I’m writing this article, our country is adjusting to a new normal forced upon us by the Coronavirus.  We’re all calibrating to this new normal by the day (if not by the hour), so by the time you read this there may be even a different version of the new normal.  Here are some tips to help you survive (and even thrive!) in the


Staying ahead is the key to success in any industry, and smart, well-thought-out marketing systems drive strong sales. Want to build your brand and spark creative print ideas in your best clients? Consistent, inspiring content grabs attention, turning potential leads into repeat customers. Ready to say yes to that? Here is the fresh, engaging content coming your way soon: National


Estimating has been a cornerstone in the printing industry for years. While you may think that providing your customers with an estimate is for their benefit only, in fact, estimating a job also provides you with a myriad of benefits. A good estimate: Provides efficiency Ensures accuracy Creates consistency Fosters professionalism Displays your cost/value ratio Most importantly, good estimating is


Next week, you might be one of the many printers passing through the Houston airport as you arrive for the 8th Annual Spring Conference for the National Print Owners Association (NPOA). I thought you might find it interesting to know that as you head over to claim your luggage at the baggage claim, you’re experiencing the result of some creative


The 8th Annual Spring Conference for the National Print Owners Association (NPOA) is coming up soon! We’ll be there, and we’re hoping to see your smiling faces as well. While choosing to remove yourself from the day-to-day to work on your business can be tough, it’s so very necessary. Because that time is so valuable, you need to have a


Ready to add depth and vibrancy to your bottom line? Socrates once said that the secret of change is to focus all your energy not on “fighting the old” but on “building the new.” Are you sowing seeds of sales through high-quality direct mail and digital marketing? As you motivate customers to sharpen up through print, here are some of


A long time ago (back when my dad and I were the only “employees” of our family printshop), it wasn’t hard to figure out that if we wanted to make the money, we had to do the work. However, as any successful business grows, there is only so much you can do with your own two hands and feet, and


Next Page »