Adding email campaigns to your marketing toolkit is an excellent way to create connections and get your message out to the masses. To help you achieve the best results in your email marketing efforts, check out these 17 best email marketing practices: Perfect Your Proofing 1. Send it to Yourself Before you send an email to anyone in your audience,


How would you describe working in the world of print today? However you describe it, you can make your print company a great place to work when you focus on these key areas: Solidifying Your Structure Creating Positive Morale Improving Communication Within Your Company Here’s how: Solidify Your Structure Every print shop has some form of structure, but the critical


Bert McCaffrey is in an enviable spot. He gained powerful, new online ordering capabilities, and other than answering a phone call from his Discount Labels sales rep, he didn’t even need to lift a finger! It All Started with a Phone Call Our story started when Bert’s sales rep at Discount Labels reached out to him. He asked Bert if


You’ve updated your website, and now you’re ready to sit back and watch the sales roll in! But there’s a problem. Your website is impressive, but the masses aren’t flocking to it as you had hoped. And, when they do go there, it seems like they’re only looking around and not ordering. What’s the deal? If you’re struggling to get


Did you know that according to Statistic Brain Research Institute, 72% of people judge a company based on the quality of their printed materials? As a print specialist, it’s essential to offer up your best in print marketing through outstanding direct mail. Need help? We’ve got you covered both on and offline – including three newsletter options, a product-of-the-month mailer,


Getting out of your comfort zone is never easy, particularly in business and especially if you’re not a natural risk-taker. Personally, I like my comfort zone. (Really, who doesn’t?) Comfort zones mean everything sits neatly in its expected spot. There are no unsightly bumps in the road, no unexpected waves to rock the boat, just the sweet solace of a


Whether you need inspiration, education, growth opportunities, or escape, podcasts are an excellent way to meet that need on your own time. I love listening to business podcasts on my alone-time drive time, and there’s no shortage of great podcasts out there. Here are a few of my favorites: Social Media Marketing Podcast Why I like it: Michael Stelzner always


Alright, you ready? Here’s a pop quiz for you… In the unlikely event that you experience a loss in cabin pressure while flying, whose oxygen mask should you secure first?  Did you say your own? If so, congratulations! You paid attention to that friendly flight attendant at least once on your travels. Ok, here’s another one… ready? In the unlikely


When your customers think of excellence in printing, does your name immediately come to mind? Fall is an excellent time to refresh your image, making you the creative professional your customers think of first. Here is some of the terrific content coming your way in the September issues (available now!) to help you rank top in class! [New White Paper!]


“Ugh. Marketing. Why does it have to be so hard? Why can’t people just know my product or service is awesome and come bursting through my doors to buy it?” If you’ve ever felt like this when trying to get the word out about a new product, you’re not alone. Except for a select group of people (like those who


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