Keep Your Name on Top With Content for Printers
When your customers think of excellence in printing, does your name immediately come to mind? Fall is an excellent time to refresh your image, making you the creative professional your customers think of first. Here is some of the terrific content coming your way in the September issues (available now!) to help you rank top in class! [New White Paper!]
Marketing for Printers Doesn’t Have to Be Hard
“Ugh. Marketing. Why does it have to be so hard? Why can’t people just know my product or service is awesome and come bursting through my doors to buy it?” If you’ve ever felt like this when trying to get the word out about a new product, you’re not alone. Except for a select group of people (like those who
The Two-Degree Blessing of Being Local and Online
Have you ever heard of “Bacon’s Law” or “Six Degrees of Kevin Bacon”? This popular trivia game is based on the idea of six degrees of separation, or in other words, that “any two people on Earth are six or fewer acquaintance links apart.” After 30+ years in business, six degrees of separation for me has become more like two
Now Are You Defending Your Digital Castle?
A few weeks ago, we brought in Kris Rivenburgh, an attorney, website accessibility consultant, and the author of The ADA Book to help printers understand the challenges they may face with website accessibility and compliance issues based on the Americans with Disabilities Act (ADA). After I met Kris, it quickly became my opinion that this would be one of the
Print Content That Fuels the Fire
Looking to upsell current clients or expand variety in the orders you receive? Keep your marketing creative and your voice consistent with the wide range of superior content coming your way in the August editions of content from Marketing Ideas For Printers: Printer’s Press This issue highlights must-have conference promotional tools, an alarm clock that prompted a three-year treasure hunt,
You’re Never Alone When it Comes to Selling Printing
None of the world’s greatest achievements were accomplished by people working alone. From Neil Armstrong to Martin Luther King to any president this country has ever had, they’ve all relied on the help and assistance of an entire team to accomplish their goals. And there’s wisdom in that. We are stronger together. We are better together. As Helen Keller once
9 Tips for Empathy-Led Sales
If selling doesn’t come naturally to you, it can seem like an impossible mountain to climb to try and sell more printing. But there’s good news. The best salespeople are the ones who are solely focused on helping others. If you can shift your mindset and learn empathy for your audience, you’ll be well on your way to not only
ADA Website Accessibility and Compliance: Defending Your Digital Castle
Imagine your typical day. You arrive at work, ready to conquer the world, but then the mail arrives, and you get “the letter.” It’s a demand letter from a law firm, alerting you to legal action being taken against you based on the Americans with Disabilities Act (ADA). ADA compliance challenges have historically focused on brick-and-mortar properties. Attorneys would issue
Unplug and Outshine with Tangible, Tactile Print
The battle for our attention is real. According to BankMyCell.com, an average smartphone user checks their device 47 times a day! In a digitally addicted generation, print brings a burst of fresh air. Did you know that 92% of smartphone users say they still prefer print when making purchasing decisions? Spread that good news with the great print marketing content
Marvel’s Avengers and Why Branding Matters for Your Print Business
With the release of Avengers: End Game this spring, many Marvel fans find themselves wondering how they even ended up joining this superhero bandwagon. Before Marvel released their characters onto the silver screen, they began by creating comic books that were seen as a unique art form appreciated by only select few. Which begs the question: how did Marvel become
The MI4P Process
This two-minute video will show you how we take you through Our Proven Process. No surprises; no bumps in the road!
It's worked for hundreds of printers just like you; it will work for you, too! Download the MI4P Proven Process PDF below, and follow along.
PDF: The MI4P ProcessSay Hello
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