Would you like to increase your credibility, boost your lead generation, and secure longterm customer retention? Of course, you would. And so would just about any other business. The question is, how. While most small business owners head straight over to marketing and advertising, it’s vital to recognize that the most powerful and effective advertising happens when your print buyers


Printers have a habit of working in a production timespan measured in days, if not hours!  Why?  Because print buyers demand a faster turnaround, and efficient technology makes it possible. The print production scheduling guidelines of “one day per task” from back in the day when I started my career in print just don’t apply anymore. With those ever-shrinking production timelines,


Most business owners understand the necessity of social media. Social media offers you an easy way to connect to your audience on a more personal level, whether your buyers are across town or across the globe. Though it can be work, several benefits make it worthwhile, including: Social media helps your business establish a reputation. Social media creates an ongoing


If you are learning something new, you are moving forward, and it’s that forward momentum that will help you thrive. The latest content packages from Marketing Ideas For Printers are ready for you to drive new customers and get them thinking of you as a trusted provider. These little gems help you grab new sales without the drudgery of “selling.”


It seems like it’s been a year since I was in a room with more than ten people. More recently, I’m hearing this a lot: “We’ve ramped up our direct mail and digital marketing to reach our market, but I really miss interacting with people. I’m ready to start “networking” again!” The word “networking” used to be confusing to me.


Let’s face it. The world hasn’t exactly been a happy place lately. With COVID-19, riots, and political tension, sometimes you need a break from the heaviness to find your smile and then share it. To help you recapture your optimism and spread a little laughter, here are some of our favorite jokes from the Coffee Break direct mail newsletter. Coffee


Have you ever had a phrase or cliché that just grated on you? You know, sayings like, “It is what it is,” “Only time will tell,” or “Every cloud has a silver lining”? For me, it’s the infamous “Enjoy the journey.” For some reason, whenever I hear that little nugget of so-called wisdom, my inner self just seems to roll


Being the trusted calm in the storm is one of the best things your business can do for others that are trying to find their way through it. With great options to help your customers remember that you’re still here and have the solutions they need, these latest trusted content packages will do the trick. National Direct Mail “Over 90%


Did you know that your customers and prospects assume you’re an expert in marketing as a whole – print, digital, online, offline, and everything in between? That means, Your marketing expertise can’t stop at direct mail. When you embrace the benefits of email marketing, you’ll not only be helping your business personally, but you’ll be showing off your other marketing-ninja


I’m not even sure when it happened. At some point, Fargo, North Dakota, the city in which Marketing Ideas For Printers calls its home, changed from a big little city into a little big city. And that means dealing with big-city challenges, which lately, haven’t been pleasant. An Upside-Down World A few nights ago, I watched a live stream video


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