How to Run Your Print Business on Purpose: The Experts Weigh In!
Albert Einstein once said, “The only mistake in life is the lesson not learned.” Owning and operating an impactful and successful printing company doesn’t happen overnight or by accident. It takes years of passion, integrity, grit, and above all, intentionality. The Oxford Dictionary defines intentionality as: “The fact of being deliberate or purposive.” So, here’s the million-dollar question: Are you
Introducing National Direct Mail!
Year after year, direct mail marketing continues to beat back the obnoxious “print is dead” claims with more and more businesses coming to grips with the idea that junk mail is found in inboxes, not in mailboxes. That’s because direct mail pulls a higher response rate than any other digital direct marketing medium, boasting results of five to nine times
Addition is Sexy, Subtraction is Necessary
What’s more fun: adding something new to the lineup of products and services, or taking something out? Ask that question to anyone, and they’ll almost certainly say, “Adding something new.” Ask any marketer, and they’ll say “ADDING SOMETHING NEW!!!!!” Expanding the lineup of products and services offered is fun, exciting, and just plain sexy. It’s the byproduct of doing business!
Outline Your New Strategy for Success
They say that when you fail to plan, you plan to fail. As your 2019 content comes to a close, December offers an ideal opportunity to reflect on your success and update your goals. Are you growing, succeeding, or adapting? At Marketing Ideas For Printers, we’re committed to helping you look your best and to sell more printing. Here’s a
Warning: What You Focus on Expands
Recently, I met a lady at a Chamber of Commerce event, and we hit it off. A while later, I saw her again, and she mentioned that she saw my banner on a fence at a local high school near her house. I asked her if she drives by the school often, and she let me know that she passes
Selling For Printers: How to Sell Private Label Websites to Your Print Buyers
Private Label Websites have been hailed as, “Your Secret Weapon for Repeat Print Business.” That’s because this customer retention heavy-hitter provides a custom, branded, print-buying experience for your corporate customers, creating a super-highway between their print buyers and your print website. Private Label Websites create the sticking power you want with your customers by: Leveling the playing field of competition.
SEO For Printers: SEO By the Book
It seems a day rarely goes by without our team here at Marketing Ideas For Printers fielding Search Engine Optimization (SEO) questions from our customers and prospects. I recently found myself answering one of those questions with one of our newest customers and found myself remembering the advice of Sal, the SEO Expert. Sal offered good advice almost two years
Create Connections. Build Sales. Repeat.
Building a brand identity is a process, growing one touchpoint at a time. How do you connect with your customers? Top-of-mind awareness comes as you provide consistent content that answers customer questions about where they want to go, grow, or purchase. Each month, Marketing Ideas For Printers offers top-notch content to help you generate leads, re-engage customers, and create micro-moments
Email Marketing For Printers: 17 Best Email Marketing Practices
Adding email campaigns to your marketing toolkit is an excellent way to create connections and get your message out to the masses. To help you achieve the best results in your email marketing efforts, check out these 17 best email marketing practices: Perfect Your Proofing 1. Send it to Yourself Before you send an email to anyone in your audience,
3 Tips to Make Your Print Shop a Great Place to Work
How would you describe working in the world of print today? However you describe it, you can make your print company a great place to work when you focus on these key areas: Solidifying Your Structure Creating Positive Morale Improving Communication Within Your Company Here’s how: Solidify Your Structure Every print shop has some form of structure, but the critical
The MI4P Process
This two-minute video will show you how we take you through Our Proven Process. No surprises; no bumps in the road!
It's worked for hundreds of printers just like you; it will work for you, too! Download the MI4P Proven Process PDF below, and follow along.
PDF: The MI4P ProcessSay Hello
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