7 New Year’s Resolutions to Help You Sell More Printing
What’s a new year without resolutions? And, what’s a print company without selling printing? Here are seven resolutions you can implement at your print company to help you sell more printing in 2020 and beyond. 1. Get Social Social media continues to be a powerful tool for connecting with and building an audience. And, 2020 is an excellent time to
E-commerce For Printers: Unlocking the Mystery of Shopping Cart Abandonment
Is this you? You’ve invested in a great website. You’ve worked hard to streamline the customer buying process. You’ve even got more website visitors than ever before. But there’s just one problem. Your print buyers aren’t buying anything online, leaving you to wonder, “What’s the deal?” Abandoned shopping carts plague even the best businesses. Here are five tips to help
Selling For Printers: 7 Benefits of Using An Advertising On Hold System
Nowadays, waiting on hold for as little as 30 seconds can feel like an eternity. But, while no one likes to be put on hold, there is an easy way to make the wait seem shorter and much more enjoyable for your print buyers: by using an advertising on hold system. What is an Advertising on Hold System? An Advertising
Go Bigger for Your Print Business in 2020
A new year brings new opportunities, and one of the best options at your fingertips includes an all-new, unrestricted, multi-channel National Direct Mail package. Want to keep your friends close but also cast your net a bit wider? Read on to learn about our new National Direct Mail package and other fabulous January content available now! Introducing National Direct Mail
Websites For Printers: 7 Best Practices for Website Design
Good website design for your print company could mean the difference between getting an online order and being passed over for a competitor. But why? Isn’t a good website design like art? Isn’t it relative and dependent on the eye of the beholder? Not exactly. Your website design has to accomplish three critical things: Your website design should create a
How to Run Your Print Business on Purpose: The Experts Weigh In!
Albert Einstein once said, “The only mistake in life is the lesson not learned.” Owning and operating an impactful and successful printing company doesn’t happen overnight or by accident. It takes years of passion, integrity, grit, and above all, intentionality. The Oxford Dictionary defines intentionality as: “The fact of being deliberate or purposive.” So, here’s the million-dollar question: Are you
Introducing National Direct Mail!
Year after year, direct mail marketing continues to beat back the obnoxious “print is dead” claims with more and more businesses coming to grips with the idea that junk mail is found in inboxes, not in mailboxes. That’s because direct mail pulls a higher response rate than any other digital direct marketing medium, boasting results of five to nine times
Addition is Sexy, Subtraction is Necessary
What’s more fun: adding something new to the lineup of products and services, or taking something out? Ask that question to anyone, and they’ll almost certainly say, “Adding something new.” Ask any marketer, and they’ll say “ADDING SOMETHING NEW!!!!!” Expanding the lineup of products and services offered is fun, exciting, and just plain sexy. It’s the byproduct of doing business!
Outline Your New Strategy for Success
They say that when you fail to plan, you plan to fail. As your 2019 content comes to a close, December offers an ideal opportunity to reflect on your success and update your goals. Are you growing, succeeding, or adapting? At Marketing Ideas For Printers, we’re committed to helping you look your best and to sell more printing. Here’s a
Warning: What You Focus on Expands
Recently, I met a lady at a Chamber of Commerce event, and we hit it off. A while later, I saw her again, and she mentioned that she saw my banner on a fence at a local high school near her house. I asked her if she drives by the school often, and she let me know that she passes
The MI4P Process
This two-minute video will show you how we take you through Our Proven Process. No surprises; no bumps in the road!
It's worked for hundreds of printers just like you; it will work for you, too! Download the MI4P Proven Process PDF below, and follow along.
PDF: The MI4P ProcessSay Hello
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