Most printers are experts at producing the postcard, the brochure, or the email that starts a marketing campaign. The design looks sharp, the colors are on brand, and the message is clear. But after the campaign goes out, the next step often never happens. The phone doesn’t ring, no one follows up, and the conclusion is that the campaign “didn’t work.” In...
From Curiosity to Conversation If you’ve been following Clay’s story for the last few months, you’ve seen how his first experiment with AI gave him something every print shop owner needs—confidence. But confidence isn’t enough. If a business is going to grow, change has to become a conversation. This month, in part 4 of The AI Success Journey for Printers,...
Ever wonder why some print buyers treat you like a trusted partner while others treat you like a quote machine? It’s rarely about price. It’s about process. The printers who build lasting partnerships don’t just sell printing; they build systems their clients depend on. And when you do that, you move from being a supplier to being infrastructure: something...
As the year nears its close, savvy printers know that early preparation equals better marketing results, especially during the high-traffic, high-expectation holiday season. This month’s marketing lineup is built to help you and your customers get ahead, with campaigns centered around one of the most impactful but underutilized formats: the printed event...
There’s something powerful about being the local printer. You’re not just another vendor; you’re a familiar face in the community. You print the school programs, the restaurant menus, the nonprofit flyers. You probably know the people behind at least half of the businesses you serve. That connection is your competitive advantage. The challenge? Making sure...
Search engine optimization is often misunderstood as a single project, something you “do” to a website once and then walk away. The reality is very different. SEO is not a one-time push that gets a site ranked forever. It’s a continuous effort, much like rowing a boat across the ocean. You can give it a strong shove off the dock to get it moving, but if...
Start small. Start safe. See what happens. Clay’s not diving into the deep end. He’s not trying to overhaul his whole business. He’s just doing what I recommend every printer do when they’re curious about AI: start small, start safe, and see what happens. Let’s continue with Part 3 of Clay’s story. A blank screen and a blinking cursor It was a...
Print buyers aren’t comparing paper stocks or binding styles. They’re deciding who they trust to help them get results. That decision is rarely about logic alone. Studies on persuasion, like Robert Cialdini’s Influence: The Psychology of Persuasion, show that people make choices based on emotions first, then back them up with facts. For you, as printers,...
You don’t have to convince your customers that gratitude matters, but you can show them how print makes it more personal, more powerful, and more likely to be remembered. The November content lineup (available now) is built around folded cards: a format that offers a simple, timeless way to say thank you, reconnect with loyal clients, or stand out with...
This blog can be summed up in one thought: Don’t underestimate how many times print buyers will land on your website, click around for a minute, and then disappear without contacting you. It happens every day. And it’s not a bad thing. Prospects aren’t always ready to place an order yet. And that’s okay. Sometimes, they’re...
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