Blog - Marketing, content, & technology to help printers sell more printing

Objects in mirror are closer than they appear… I remember staring out the car window at that message a lot when I was a child. I couldn’t understand how something could possibly look closer to me than it actually was. I considered myself a logical person, so something was either there or it wasn’t right? Was the object closer to

The new year is more than starting new routines and ending less-than-desirable habits; it promises opportunities and fresh energy to tackle challenges. The greatest trait of the new year is a general acceptance that you can do things differently. No one judges you for making changes, great or small. One thing that doesn’t change is the need for great content.

Are you charging too little and leaving money on the table? Or maybe you’re charging too much and scaring potential customers away before the money even makes it to the table? It’s hard to know… Until now! With this simple assignment, you’ll be able to verify that your pricing reflects what the market will support. Your Guide to Goldilocks Pricing

“Oh, I just love spam! It hardly takes up any of my time or causes me any inconvenience, and I find it all really interesting!” – said no one ever. Let’s be real, the more accurate (and universal) answer to spam is: UGH!!! Meet Your Nemesis: The Spambot While online print ordering allows you to level the competitive playing field

Every business needs a website, but have you ever stopped to think about why? Or stopped to evaluate if your print website is as effective as it could be? Having a website creates “…a window through which your business says hello to the world,” says blogger Amit Kalantri. And it’s true, especially when you consider that: Nearly 90% of people

Before the holidays sneak up on you and overtake your schedule, check out the new direct mail packages you can rely on for increasing your print customer base! Take comfort in knowing that someone has your back this season and is ready to make your life run smoothly (at least in one area). Take a peek at the themes and

Man, that’s a blog title I never thought I’d write. But sure enough, here I am on the other side of an incredible life valley with a better understanding of what the late Philip Roth once said, “Nothing bad can happen to a writer. Everything is material.” In early May of this year, I was diagnosed with a rare, chronic

Printers who focus on business to business (B2B) print sales are smart cookies. So smart, in fact, that these printers build and sculpt their websites in ways to cater to their niche market specifically. They offer add-ons to their buyers, such as Reorder Forms Library, uDesignIt, and Private Label Websites, to create superhighways between their print website and their print

While some of us may feel like we’re on the backside of the v*rus shutdown, many of us may still be in the throes of the turmoil, wondering how we are going to make it. If you’re still wondering, “What in the world is going on here?!!”, let me assure you that you are not alone. Wherever you may find