Strategic Marketing For Printers to Help You Sell More Printing This Summer

Strategic Marketing For Printers to Help You Sell More Printing This Summer

You don’t have to convince your customers that marketing matters, but you can show them why print is the smartest way to do it. August’s content lineup (available now) focuses on the often underestimated but always essential envelope. Whether it’s a teaser line, a pop of color, or a polished finish, the envelope is the first handshake of a print buyer’s...

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Stop Thinking Print Can’t Keep Up

Stop Thinking Print Can’t Keep Up

  It’s been a while since I’ve had the chance to step out of the day-to-day marketing mindset to remind you of, and hopefully inspire you with, a bigger idea. So, today’s the day! After meeting with printer after printer to discuss their marketing strategies, there’s been this growing “earworm” in the minds of...

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Small Orders, Big Decisions: A Brighter Future

Small Orders, Big Decisions: A Brighter Future

In last month’s article, Sam Lewis began transforming Print Perfect’s operations to better handle the influx of larger projects. Now, he reflects on how far his business has come—from struggling with low-margin jobs to thriving with a balanced, efficient workflow. As Sam looks ahead, he considers new ways to strengthen his team and grow his business...

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Pricing Myths Printers Still Believe (And What Actually Works)

Pricing Myths Printers Still Believe (And What Actually Works)

If you’ve ever debated whether to list your prices online or worried that you’ll lose business if you do, you’re in familiar territory. For many printers, pricing feels like walking a tightrope: charge too much and scare people off, charge too little and eat into your margins. It can feel like putting your worth on trial, especially when you’re...

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How to Get Your Print Brand Seen (And Stay Top-of-Mind) This Summer

How to Get Your Print Brand Seen (And Stay Top-of-Mind) This Summer

Let’s be honest.Summer is noisy.Events, festivals, fireworks, social media overload… everyone is competing for attention. And your print buyers? They feel it. They know it’s harder than ever to stand out. But here’s the thing—while digital ads get skipped, scrolled, or ignored, bold print signage demands attention in a way nothing else can. This...

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Small Orders, Big Decisions: Streamlining for Profit

Small Orders, Big Decisions: Streamlining for Profit

In the last installment, Sam Lewis showed how small jobs could lead to big opportunities, turning Print Perfect into more than just a quick-service print shop. With larger projects now coming in, Sam realizes his shop’s operations need an overhaul to handle the increased demand efficiently. In this article, Sam explores how streamlined workflows and...

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Why Printers Who Mail Win: Turning Rising Postage Into a Selling Advantage

Why Printers Who Mail Win: Turning Rising Postage Into a Selling Advantage

Postage rates are on the rise again. As of July 13, 2025, a First-Class Mail Forever stamp is expected to move from 73 to 78 cents, leaving many questioning whether direct mail is still worth using. It is — and more than ever. Printing companies that stay visible with regular marketing will stay top of mind. Those who remain silent risk being forgotten. If...

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Why You’re Not Getting More Print Orders (Even Though Your SEO Is Working)

Why You’re Not Getting More Print Orders (Even Though Your SEO Is Working)

The Honest Truth About What SEO Really Does (And What Comes Next) If you’re a print shop owner who’s paying for SEO and not seeing an uptick in print orders, you’re probably asking yourself: “Is this even working?” And that’s a fair question. In fact, it’s the right question. Because if you’re investing in something, you should understand...

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Strategic Marketing to Help You Sell More Printing This Summer

Strategic Marketing to Help You Sell More Printing This Summer

You don’t have to convince your customers that marketing matters—but you can show them why print is the smartest way to do it. June’s content lineup (available now) is focused on brochures, and for good reason: brochures help your print buyers explain what they do, why it matters, and why their brand is worth paying attention to. When your clients...

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