Social media for printers

While social media might sometimes appear more on par with the “Island of Misfit Toys,” it does serve a purpose and can be a powerful tool for your print business. Yet many print owners wonder if they’re doing social marketing right, often asking questions such as, “Does social media really have any impact on whether or not someone will buy

Twenty years ago, it was easy to figure out who your competition was. Why? Because your competition was another locally owned business just like you are. In almost every case, your competition was the printing firm located just down the street, or maybe it was a big commercial printer located over on the other side of town. Back then, it

Social media is an incredible way to touch the lives of a variety of people and potential buyers that you may never meet in person. Or, as Michael Hyatt says, “Social media is the greatest leadership tool ever invented. It gives you the opportunity to amplify your voice, extend your influence, and create a tribe of passionate followers who want

“I don’t have a clue what to talk about. I’m not an expert. How can I write about something like that?” These are the common thoughts that surround the idea of blogging. (Can you relate?) Blogging isn’t as scary as it seems though. All it takes is an idea, a question, or a pain point to address. Donald Miller, the author of

Social media marketing allows you to share articles, links, or images on numerous different platforms all for the sole benefit of connecting with your audience and increasing your presence in the minds or your current and future clients. As a printer, it is important that you jump on board in the venture of social media marketing. Why? Because building your

As you look to continue to refine your social media strategy process, there’s one thing you should know before you go any further: There’s no silver bullet or magic formula that will bring instant leads to your business or a million orders overnight. As a print business owner, remember, it’s more important for you to focus on how to BE

The Pareto principle, also known as the 80/20 rule, says that roughly 80% of the effects come from 20% of the causes. You’re probably more familiar with the business version of that rule which says roughly 80% of your sales come from 20% of your clients. BUT DON’T FORGET THE 80%… The other 80% of your clients that remain are

In part one of “Get Your Social Media Going,” we talked about what types of content to post and how to manage it all when getting started with your social media strategy. (Did we mention that social media is a big factor in your SEO efforts?) Today, we’re going to explore some simple steps you can take to grow your

A strong, social media strategy is vital to your marketing efforts whether you’re a small business or a huge corporation. Why? Because social media is where your print-buyers are at. In this two part series, we’ll explore a high-level overview of some easy things you can do if you’re just getting started with social media. Then, in part two, we’ll take