Sell More Printing: Just Add Ice

Dave Hultin / December 26th, 2023

Each month’s Sell More Printing feature aims to highlight the exceptional sales and marketing efforts of others so you can adapt them to help you sell more printing.  

Last month, we explored a unique way to strengthen relationships with high-value clients by sending a physical Money Tree plant to symbolize mutual growth and your commitment to their success. 

Let’s take this concept one step further with two simple ice cubes! 

Watering the Money Tree with Ice 

If you followed the QR code from last month’s article to the ongoing conversation on LinkedIn, you know that our preferred vendor for the Money Tree is a company called Just Add Ice.

It’s a clever name, but what does it mean? Well, when you order a Money Tree from Just Add Ice, it comes with a tag in the plant’s soil with clear and concise instructions: 

It’s a visual reminder that’s hard to miss, making the care process foolproof. 

Make it Easy and Memorable 

What could be easier than watering with ice cubes?

But Just Add Ice doesn’t stop there. They go the extra mile to ensure that customers never forget to water their Money Trees by offering to send them friendly email or text prompts each week, reminding them to add those two ice cubes. The reminders keep the plant thriving and serve as clever avenues for soft selling more plants and related products. 

So, how can you apply these lessons to your printing business? Let’s explore the possibilities of making the effectiveness of your services just as easy and memorable as watering a Money Tree with ice. 

How This Helps You Sell More Printing 

Your success hinges on being more than just a printer; it’s about becoming a valuable partner in your customers’ marketing and communication initiatives.  

To achieve this partner status, consider making printing easy and memorable for your print buyers using the Money Tree experience as a model.  

Just as a Money Tree thrives when given its weekly dose of care, your customers can experience growth by adding a printed piece to their marketing efforts each month. Consider this approach, using a newsletter as an example: 

 

1. Follow-Up: Start following up with your customers to ensure their “Money Tree” is healthy and growing. This simple check-in goes a long way in building trust and rapport. 

1. Predictable Watering Schedule: Remind them that their “Money Tree” thrives through a predictable watering schedule. Regular watering leads to growth. 

1. Monthly Newsletter: Encourage your customer to consider adding a printed newsletter to their marketing strategy. Share the benefits of monthly communication with their audience – from showcasing new products and services to sharing industry insights and customer success stories. And remind them that, like watering, regular mailing leads to growth. 

By following up and offering this “Money Tree to Newsletter” concept, you provide excellent customer service and position yourself as a partner in your customers’ success. It’s a simple yet powerful way to sell more printing services while helping your clients grow their businesses. Just as the Money Tree thrives with a weekly ritual, your customers can flourish with a monthly newsletter as a consistent part of their marketing strategy. 

Now It’s Your Turn 

Will you use the “Money Tree to Newsletter” concept to help you sell more printing?  What have you seen that has inspired your sales and marketing efforts? 

 

This article originally appeared in the December 2023 issue of NPSOA magazine. For more information on how you can become an NPSOA member and enjoy the many benefits offered there, contact Member Services at membership@npsoa.org or head to their website at NPSOA.org.