Business Forum Archives - Marketing, content, & technology to help printers sell more printing

Printers who focus on business to business (B2B) print sales are smart cookies. So smart, in fact, that these printers build and sculpt their websites in ways to cater to their niche market specifically. They offer add-ons to their buyers, such as Reorder Forms Library, uDesignIt, and Private Label Websites, to create superhighways between their print website and their print buyers’ websites. And yet, some of these same printers are missing out on one of the most important aspects of creating business to business sales: relationships. Neglecting to build one-on-one, individual relationships with your business customers can be one of the biggest pitfalls in your marketing strategy. But, thankfully, there’s a simple solution for how you can better step up your B2B marketing game: the Business Forum direct mail monthly newsletter. 3 Ways Business Forum Can Help You Step Up Your B2B Marketing Strategy 1. Business Forum puts relationships front and center Business will always follow relationships. The people in those larger businesses you’re trying to reach will only buy printing from printers they know, like, and trust. Is that you? Would your business qualify? When you take the time to supply business, life, and real-print solutions every month through

Credibility is essential to a company’s success, and communicating trustworthiness often starts with print. Take the lead on this yourself, as you showcase some of the beautiful marketing options available through Marketing Ideas For Printers in this month’s download: National Direct Mail Want to set your company apart with an expert they can trust? Newsletters are a great way to start! The March issue of the National Direct Mail marketing package features the many benefits of printed newsletters: Employee News: Cultivate culture and share important information with your staff through a newsletter. Helpful How-tos: Share tips and time-savers with your customers to ensure they’re getting the most from your products and services. Personality: Sprinkle your own flavor into each issue to engage readers, retain interest, and liven things up. The National Direct Mail option features much of your favorite Marketing Ideas For Printers content with one notable difference: no zip code restrictions. When you want to reach far, go national! Printer’s Press What is the only mammal that can’t jump? If you read the March edition of Printer’s Press (available now) you will find out! Smart, fun, and easy to read, this issue features the incredible benefits of cucumbers, a

For years, 2020 has been on the horizon of many trend-watchers. Soon, we will be living it. Are you ready for the new challenges and opportunities this decade will bring? Be a proactive thought leader with versatile marketing that positions you as a fresh-thinking, dependable business partner in your community. National Direct Mail (New in 2020!) Did you know the Direct Marketing Association found that 79% of flyer recipients read, keep, or pass along the flyers they receive? The National Direct Mail content (including mailer, self-mailer, envelope, and matching social media or e-mail campaign content) will help you promote the benefits of full-color flyers in the February issue. Encourage your customers to invest in printed flyers for trade shows, internal communication, and strategic sales. The National Direct Mail option features much of your favorite Marketing Ideas For Printers content with one notable difference: no zip code restrictions. When you want to reach far, go national! Printer’s Press Make today a masterpiece! The February issue of Printer’s Press, available now, offers upbeat articles on a fresh gratitude focus, money-saving strategies that help you prioritize travel, and daily tips for strengthening your immune system. The Printer’s Press newsletter appeals to all audiences

A new year brings new opportunities, and one of the best options at your fingertips includes an all-new, unrestricted, multi-channel National Direct Mail package. Want to keep your friends close but also cast your net a bit wider? Read on to learn about our new National Direct Mail package and other fabulous January content available now! Introducing National Direct Mail With online ordering capabilities, your business is no longer limited to selling to a particular zip code. Today you can reach customers across the country with personal, high-quality direct mail options. The new National Direct Mail package option features much of your favorite Marketing Ideas For Printers content (including matching social media and e-mail pieces) with one notable difference: no zip code restrictions! Elevate the benefits of your business with practical tips, fun facts, and optional coupons. If you’re looking to expand your influence, National Direct Mail is the way to go! Printer’s Press Printer’s Press offers an informative, friendly way to keep your name in the mix with your VIP clients. This month discover five unique getaway options, tips for saving big on everyday expenses, and an anecdote about a magnet postcard “direct-mail miracle.” Beyond its usual work/life blend,

They say that when you fail to plan, you plan to fail. As your 2019 content comes to a close, December offers an ideal opportunity to reflect on your success and update your goals. Are you growing, succeeding, or adapting? At Marketing Ideas For Printers, we’re committed to helping you look your best and to sell more printing. Here’s a sample of our December 2019 content, available for download now, to help you consider your best marketing strategy for the future: Printer’s Press Printer’s Press offers an informative, friendly way to keep your name top-of-mind with your clients. This month includes skincare tips for winter, a story of Christmas tree goodwill, and a peppermint meringue recipe that brings fresh flavor to your holiday lineup. Beyond its usual work/life blend, Printer’s Press tips your customers toward print options like these: “If you’re already sending mail to your customers every month, why not add a compelling statement stuffer? Well-designed statement stuffers get your message across at a time when your customers are already thinking about your company. Ask us about creating statement stuffers today!” Business Forum Business Forum equips people to stay on top of their professional game. The December issue (available

Building a brand identity is a process, growing one touchpoint at a time. How do you connect with your customers? Top-of-mind awareness comes as you provide consistent content that answers customer questions about where they want to go, grow, or purchase. Each month, Marketing Ideas For Printers offers top-notch content to help you generate leads, re-engage customers, and create micro-moments in those customer journeys. Establish your business a trusted resource with the fresh mix of digital and direct-mail content. The November issue download is now available. Printer’s Press Printer’s Press offers your clients timely information and a good mix of fun. This month we include strategies for healthy grocery shopping, Thanksgiving trivia, and tips for making a great first impression. The November Printer’s Press also highlights door hangers as a simple way to get a foot in the door: “Marketing with door hangers is a direct, simple, and affordable way to target your audience and get results. Not only do door hangers typically stand alone without competition, but they must be physically removed from the doorknob, making them more likely to be read and to make an impression that lasts beyond a brief glance.” Business Forum Business Forum is all

Did you know that according to Statistic Brain Research Institute, 72% of people judge a company based on the quality of their printed materials? As a print specialist, it’s essential to offer up your best in print marketing through outstanding direct mail. Need help? We’ve got you covered both on and offline – including three newsletter options, a product-of-the-month mailer, a “benefits of buying local” postcard, or monthly Ideas Collection tips: short tech, print, marketing, and design articles added to every website provided by Marketing Ideas For Printers. Ready to open doors? Here’s some of the smart content coming your way in the October issues, available now: Business Forum Looking for immediate impact? Business Forum positions you as a friendly advocate and helpful partner to the professionals in your network. Enjoy articles that: Go more in-depth Give useful advice Remind customers of the limitless printing possibilities you provide The October edition features family communication mistakes to avoid, tips for effective coupon campaigns, and tangible customer relations questions to evaluate how well your team is collaborating. Printer’s Press As our most popular newsletter, Printer’s Press is smart, interesting, and fun to read. October’s edition features: Migraine triggers to avoid Ideas for

Show your business some love with all-new content! What goes around comes around! Plant some seeds with vibrant marketing, and grow your influence in the year to come. Check out the wide range of insightful content options available to you this month: Printer’s Press The February Printer’s Press features creative fold techniques in print, most “pinned” Valentine recipes, and emphasizing encouragement as a way to build emotional stability in kids. Your readers will also discover seven design tips for increasing envelope open rates, like teaser text with engaging keywords, time-bound offers, or size and color alternatives that add prestige. Position yourself as a printer who is personable, approachable, and helpful with this upbeat, direct-mail newsletter! Business Forum How would you feel if you showed up for work one day and your most valuable employee handed in their resignation? This month’s Business Forum offers practical advice on taking care of your “stars,” including stats on the cost of employee turnover and leadership incentives that can fuel motivation. Keep your own clients motivated by featuring five reasons a focus on print can help you build a connection with your audience. Coffee Break Coffee Break encourages your client to pair their vision and

Ready to add definition to your marketing this year? The new year is fast approaching, and with it, a whole host of new content from Marketing Ideas For Printers to help you sell more printing. Here’s what’s coming in the January content mix: Printer’s Press Small changes can make a big impact on your life and business. The January issue of Printer’s Press features New Year’s lifestyle resolutions, the health benefits of a humidifier, and much more! Printer’s Press also encourages your customers with a variety of creative coupon ideas to increase the draw for local shoppers. Coupons carry a similar power as word-of-mouth marketing with measurable tracking, memorable sticking power, and a goodwill incentive that prompts people to try! Encourage your customers this month to boost their marketing efforts with coupons printed by you! Business Forum Along with inspiring business quotes, workplace improvement hacks, and portion sizing tips for a more healthful new year, Business Forum features Zig Ziglar’s “Wheel of Life” metaphor for striking a balance between seven core areas of life. Your customers will also enjoy coaching on “Killer Headlines 101,” reminding writers that only 20 percent of people will read the copy that follows headlines. Rich

As fall fades to winter, we’re reminded that December is just around the corner. Hard to believe it’s almost the last year of the decade! It seems like only yesterday we were all in a kerfuffle about the pending Y2K. Well, time ticks on, and so does the content from Marketing Ideas For Printers that will inspire your customers to create bigger and better things. Preview our December content today! Speaking of winter, the December editions of our direct mail packages and a new Ideas Collection tip are now available! Here’s a peek at seasonal goodies coming your way soon: Printer’s Press Appealing to all audiences, our most popular newsletter, Printer’s Press positions you as a well-informed, good-natured business. This month features ways to give back (during the holidays and beyond), awesome employee wellness ideas, a delicious guacamole recipe, and stuffer/insert options that bolster sales without increasing postage. Business Forum Along with funny workplace tweets, family and education app reviews, and rich business content for crafting consistency in customer service and branding, you’ll want to check out our Business Forum featured book, “The Creative Curve.” Just released in July 2018, Allen Gannett’s book teaches customers how to launch the right product