Content Archives - Marketing, content, & technology to help printers sell more printing

The Honest Truth About What SEO Really Does (And What Comes Next) If you’re a print shop owner who’s paying for SEO and not seeing an uptick in print orders, you’re probably asking yourself: “Is this even working?” And that’s a fair question. In fact, it’s the right question. Because if you’re investing in something, you should understand what it’s supposed to do—and what it’s not supposed to do. So, let’s talk about it. What Does SEO Actually Do? At its core, SEO does one thing really well: It makes your website more visible. Think about Google like a highway. SEO puts up more road signs for your print shop so drivers (aka your potential print customers) can find you. That means when someone searches “custom postcards near me” or “EDDM for restaurants,” your website is more likely to show up. But here’s the kicker… Visibility doesn’t equal sales.It equals opportunity. What you do with that opportunity is where most businesses—printers included—get stuck. So… If SEO Is Working, Why Aren’t You Getting More Orders? Because the job of SEO is to get more people to your site. The job of your website—and your overall marketing—is to convert and convince them.

You don’t have to convince your customers that marketing matters—but you can show them why print is the smartest way to do it. June’s content lineup (available now) is focused on brochures, and for good reason: brochures help your print buyers explain what they do, why it matters, and why their brand is worth paying attention to. When your clients succeed, you succeed—and every newsletter, postcard, and white paper you share this month helps build that momentum. Each piece below is designed to help you spark meaningful conversations, reinforce the value of print, and drive more orders for your shop. Whether you subscribe to one package or all of them, here’s how to make the most of what’s available for June. Direct Mail For Printers Options Coffee Break Humor Newsletter Build rapport with a smile—and keep your brand top-of-mind. If you’re looking for a warm, casual way to stay in front of your customers, the Coffee Break newsletter is your go-to conversation starter. This 8.5 x 14 foldable mailer is packed with clean jokes, quirky trivia, and a fun calendar to keep things light and relatable. Example jokes this month include: “What do dentists call X-rays? Tooth pics.” “I used

Tangible print marketing still makes the biggest impact. Flyers—versatile, cost-effective, and visually striking—continue to be one of the most effective tools for businesses looking to promote events, showcase offers, and connect with their audience. This month’s Direct Mail for Printers content (for May distribution) focuses on the power of flyers to grab attention, drive action, and leave a lasting impression. Whether you’re helping a business promote a Memorial Day sale, a community event, or a seasonal offer, these ready-to-use marketing pieces ensure your customers stay ahead with print. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS May’s theme, Flyers: The Versatile Marketing Powerhouse, highlights the role of flyers as one of the most effective print tools for businesses. From creative folds to eye-catching layouts, this month’s content helps your print buyers leverage flyers for high-impact promotions. This theme runs through all our marketing packages, giving you a unified strategy to promote your services while helping your customers succeed with print. Coffee Break Newsletter Lighthearted 8.5″ x 14″ direct mail newsletter The Coffee Break newsletter adds humor and insight to keep your print shop top-of-mind with customers. This edition includes: A collection of lighthearted jokes, such as:“Why did the donut go to

Presentation matters. As printers, you know that whether you’re handing out materials at a trade show, meeting with clients, or organizing important documents, pocket folders offer a polished way to present your brand with confidence. This month’s Direct Mail For Printers content focuses on the power of print as a tangible, screen-free way to keep your brand visible and your materials organized. Custom pocket folders are more than just a tool—they’re an extension of your professionalism. Explore this month’s marketing lineup and find the right tools to help your print buyers make an impact. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS April’s theme, Pocket Folders: Present with Professionalism, highlights the importance of branded organization tools for client meetings, trade shows, and corporate presentations. Custom pocket folders help your print buyers’ businesses stay organized while reinforcing their brand identity with every interaction. This theme weaves through all our offerings, providing a unified strategy to market your services and inspire your buyers to return time and time again. Coffee Break Newsletter Lighthearted 8.5″ x 14″ direct mail newsletter Adding a touch of humor and insight keeps your brand memorable. The Coffee Break newsletter brings a fun and engaging approach with: A collection

As you look ahead to spring, know that with it comes fresh opportunities to build stronger relationships with your print buyers. Your buyers rely on you to provide high-quality printing and trust your expertise in marketing. In the March content, available now, we’re equipping you with powerful direct mail options and online tools to help you confidently market your business, stand out from competitors, and show your buyers why print remains a vital marketing channel. Unified Marketing Themes for 2025 March’s marketing content focuses on The Power of Newsletters—a tool proven to foster loyalty and keep your print buyers engaged. By promoting consistent, high-quality communication, newsletters allow you to showcase your print shop’s expertise while building lasting trust. This theme weaves through all our offerings, giving you a cohesive strategy to market your services and inspire your buyers to return time and time again. 5 Direct Mail Options to Choose From Coffee Break: A Newsletter That Engages Deliver smiles with Coffee Break, a lighthearted 8.5×14 newsletter your print buyers will enjoy. This fun, approachable marketing piece includes: Spring-themed jokes, like “Why don’t rabbits ever get hot in the spring? They have hare-conditioning!” A calendar featuring fun dates like Tartan Day,

As the year draws to a close, it’s time to reflect on your business accomplishments and set the stage for a strong finish. This month’s content focuses on adding the perfect finishing touches to your print projects. With a variety of creative options, from embossing and foil stamping to personalized seals, December’s content downloads are all about turning ordinary prints into extraordinary works of art that make your brand shine. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Here’s a look at December’s content (available now!) featuring direct mail and digital content offerings to help you stay top-of-mind with your clients: Coffee Break: A Seasonal Touch of Humor and Cheer The Coffee Break newsletter is a lighthearted, 8.5 x 14 direct mail piece designed to connect with your audience through humor and engaging seasonal content. December’s edition features a holiday-themed quiz and playful jokes to brighten your clients’ day, like: “How much does Santa pay to park his sleigh? Nothing. It’s on the house!” Paired with a lively monthly calendar that highlights quirky dates like “National Hot Tea Day” and “International Sweatpants Day,” Coffee Break keeps your print shop top-of-mind while providing an enjoyable read. FastStart: Seal the Deal with Customized

Gratitude is a powerful tool against discontent. As the year nears its end, consider all the areas of your company you can be grateful for over this past year. Then, think about ways to highlight the positive aspects of your company’s marketing efforts in the year ahead. We have marketing options that exist to bring to light the things your company is proud of. Let us help you choose the right package! 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Coffee Break There are so many ways to make an impact with your marketing, but humor has to be one of the most universal. The Coffee Break newsletter is a touchpoint between you and your customers that builds goodwill while reminding them that you’re on their team. Here are a few samples of the jokes found in this month’s newsletter: Just once, I want a username and password prompt to say: “Close Enough.” Want to buy some exercise equipment? I’m having a going-out-of-fitness sale. What do you call a snowman with a six-pack? An abdominal snowman. Between the clean jokes, whimsical cartoons, interesting calendar, and marketing messages, Coffee Break is a surefire way to keep your company front of mind. FastStart Your

There is a difference between intentions and being intentional. Our intentions will only take us so far—without action, they end on themselves. On the other hand, a commitment to intentionally promote your print shop can change your business’s trajectory. Consider the importance of a solid marketing plan and its impact on your bottom line. The marketing materials we provide are created with your success in mind. We’d love to work with you to select the right marketing for your print shop. 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS Coffee Break Humor is a language everyone appreciates. The Coffee Break newsletter increases awareness of your print shop through lighthearted, clean humor. With a common-interest calendar and just the right amount of promotional content, Coffee Break is an easy addition to your marketing efforts. Here are a few jokes found in this month’s newsletter: Fun fact: Australia’s biggest export is boomerangs. It’s also their biggest import. I recently built a model of Mount Everest. My son asked, “Is it to scale?” I replied, “No … it’s to look at.” Take a look at Coffee Break and consider all the ways it can benefit your print shop! FastStart As a print shop, you

Are you a printer who believes your website should solely focus on selling your printing services? Did you know, however, that neglecting content could limit your print buyers’ potential to engage with your brand and miss out on numerous opportunities to connect with a broader audience? Read on to discover why your print website is about more than just selling printing and how you can maximize its potential. Content is King While selling your printing services is undoubtedly a crucial aspect of your print website, relying solely on this function restricts your reach to potential print buyers who are actively seeking printing solutions at that exact moment. However, by incorporating meaningful content throughout your website, you can create multiple touchpoints for them to interact with your brand. Consider adding engaging articles that cover the latest industry trends and techniques, informative blog posts that provide helpful tips and tricks for their print projects, and captivating visuals that showcase the versatility and quality of your printing services. By doing so, you showcase your expertise and provide valuable insights and solutions that resonate with your target audience. Additionally, you can explore other forms of content, such as video tutorials, case studies, and client