Welcome back to another edition of Sell More Printing, where we explore real-world sales and marketing strategies that you, as a printer, can adapt to boost your business. This month we’ll explore how to sell more printing by owning a category that’s unique to you. Create Your Unique Category  Creating a unique category can be as simple as combining two


Welcome back to another edition of Sell More Printing, where we explore real-world sales and marketing strategies that you, as a printer, can adapt to boost your business. This month, we’re tackling a topic close to home – my own klutzy coffee mishap and how it can be adapted to create a recurring revenue stream for you.  Cleaning up Spilled


Each month’s Sell More Printing feature aims to highlight the exceptional sales and marketing efforts of others so you can adapt them to help you sell more printing.   Last month, we explored a unique way to strengthen relationships with high-value clients by sending a physical Money Tree plant to symbolize mutual growth and your commitment to their success.  Let’s take


If we were like every other business, we’d be offering you a year-end review right about now. But, you know what? Here at Marketing Ideas For Printers, we like to do things a little differently to allow for a greater vision. It looks like this. We follow a quarterly rhythm for working on the bigger projects that bring content and


About seven years ago, I shared a tip about one way I stay in vacation mode when I’m on vacation. It’s important to me to honor my family by not letting my attention drift back to work. Knowing that “checking my email just for a few moments” is a surefire way to get sucked back into work, I established a safeguard.


Owning a business can bring about a fantastic journey. Last year, my wife, Judy, decided to begin this entrepreneurial journey herself when she launched Fargo Glamping, a business built on the idea of Glamour + Camping = Glamping. So far, it’s been a successful journey for Judy, and it’s been fun to see her idea take shape. But watching my


It was a long year last week at Marketing Ideas For Printers. Our whole leadership team (including myself) plus one other team member tested positive for COVID. I’m thankful we did the hard work ahead of time to be able to survive such an interruption. Well-Defined Processes “Well-defined” doesn’t mean “lots of words.” It means others have a clear roadmap


Belief is powerful. What you believe in can guide you, give you purpose, and fill you with hope and optimism no matter what may come your way. 2020 has been a year that has required much belief. So much belief that the events of 2020 may make phrases like “Merry Christmas” and “Happy Holidays” feel like they lack the meaning


Are you charging too little and leaving money on the table? Or maybe you’re charging too much and scaring potential customers away before the money even makes it to the table? It’s hard to know… Until now! With this simple assignment, you’ll be able to verify that your pricing reflects what the market will support. Your Guide to Goldilocks Pricing


What would you do if you saw a young child drowning? Consider this story: You and a friend are having a picnic by the side of a river. Suddenly you hear a shout from the direction of the water—a child is drowning. Without thinking, you both dive in, grab the child, and swim to shore. Before you can recover, you


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