Dave Hultin, Author at Marketing, content, & technology to help printers sell more printing

If we were like every other business, we’d be offering you a year-end review right about now. But, you know what? Here at Marketing Ideas For Printers, we like to do things a little differently to allow for a greater vision. It looks like this. We follow a quarterly rhythm for working on the bigger projects that bring content and

About seven years ago, I shared a tip about one way I stay in vacation mode when I’m on vacation. It’s important to me to honor my family by not letting my attention drift back to work. Knowing that “checking my email just for a few moments” is a surefire way to get sucked back into work, I established a safeguard.

Owning a business can bring about a fantastic journey. Last year, my wife, Judy, decided to begin this entrepreneurial journey herself when she launched Fargo Glamping, a business built on the idea of Glamour + Camping = Glamping. So far, it’s been a successful journey for Judy, and it’s been fun to see her idea take shape. But watching my

It was a long year last week at Marketing Ideas For Printers. Our whole leadership team (including myself) plus one other team member tested positive for COVID. I’m thankful we did the hard work ahead of time to be able to survive such an interruption. Well-Defined Processes “Well-defined” doesn’t mean “lots of words.” It means others have a clear roadmap

Belief is powerful. What you believe in can guide you, give you purpose, and fill you with hope and optimism no matter what may come your way. 2020 has been a year that has required much belief. So much belief that the events of 2020 may make phrases like “Merry Christmas” and “Happy Holidays” feel like they lack the meaning

Are you charging too little and leaving money on the table? Or maybe you’re charging too much and scaring potential customers away before the money even makes it to the table? It’s hard to know… Until now! With this simple assignment, you’ll be able to verify that your pricing reflects what the market will support. Your Guide to Goldilocks Pricing

What would you do if you saw a young child drowning? Consider this story: You and a friend are having a picnic by the side of a river. Suddenly you hear a shout from the direction of the water—a child is drowning. Without thinking, you both dive in, grab the child, and swim to shore. Before you can recover, you

Printers have a habit of working in a production timespan measured in days, if not hours! Why? Because print buyers demand a faster turnaround, and efficient technology makes it possible. The print production scheduling guidelines of “one day per task” from back in the day when I started my career in print just don’t apply anymore. With those ever-shrinking production timelines,

I’m not even sure when it happened. At some point, Fargo, North Dakota, the city in which Marketing Ideas For Printers calls its home, changed from a big little city into a little big city. And that means dealing with big-city challenges, which lately, haven’t been pleasant. An Upside-Down World A few nights ago, I watched a live stream video

Woman watching Coronavirus Resources For Printers webinars

Do you remember when you first realized that COVID-19 was not just “some other continent’s problem,” but was indeed something that would hit close to home? When you felt that impact coming, did you lose sleep? I think most small business owners did. All of a sudden, we found ourselves wide awake at night running through a checklist of things