The Buzz Archives - Marketing, content, & technology to help printers sell more printing

Graph Expo will be here before you know it … the show runs September 13-16, 2015, in Chicago’s McCormick Place Conference Center. We’ll be there in Booth 457, ready to visit with you. Plus, we can get you in the doors of McCormick Place for free! We have a limited number of free, exhibits-only passes for you (a $45 value), available until August 28,

There’s a lot of noise out there in the world of social media, and it can be downright difficult to stand out in the sea of noise! But, it’s not impossible. Here’s a tip that will help increase the odds of landing in your Facebook followers’ timelines with more frequency: Add some video! The next time you’re ready to add

Everyone’s using social media to share birthday greetings, tell the world about their new favorite food, and complain about the weather. But how do you use social media to sell more printing? Ironically, you use social media to sell printing by not selling printing. Huh? Social media is about being social, not “sales pitch-y!” If you use social media to be

Pop quiz: How were you directed to the latest “viral” video or photo online? (Hint: Not through Google!) There once was a time when it seemed like social media was just a fad that could be safely ignored, but those days are far behind now. When it comes to getting your message spread far and wide by your strongest supporters,

Would you use a hammer to cut a slice of bread? Would you use a screwdriver to inflate your tires? Of course not! So, you wouldn’t use a personal profile to promote your business on Facebook, would you? It’s important to use the right tool for the job, and Facebook is no different. So if you want to promote your