The Buzz Archives - Marketing, content, & technology to help printers sell more printing

Graph Expo will be here before you know it … the show runs September 13-16, 2015, in Chicago’s McCormick Place Conference Center. We’ll be there in Booth 457, ready to visit with you. Plus, we can get you in the doors of McCormick Place for free! We have a limited number of free, exhibits-only passes for you (a $45 value), available until August 28, 2015. Marketing Ideas For Printers provides the websites, direct mail advertising, social media marketing, and email marketing technology that helps printers sell more printing. We can help you, too! Graph Expo Show Special Here’s a sneak peek at a show special we’ll be unveiling at Graph Expo. We’ll waive the monthly fee for new customers on all Marketing Ideas For Printers services until January 1, 2016! This show special starts when Graph Expo opens on September 13, 2015. At that time, we’ll waive monthly fees for the rest of the year for all new customers using The Buzz (Social Media Marketing), Ink Inc. (Direct Mail Marketing), ezMail (Email Marketing), and of course a website from Websites For Printers. You can get a head-start on the show special for the Websites For Printers website by starting your own personal Websites For Printers demo website right now!

There’s a lot of noise out there in the world of social media, and it can be downright difficult to stand out in the sea of noise! But, it’s not impossible. Here’s a tip that will help increase the odds of landing in your Facebook followers’ timelines with more frequency: Add some video! The next time you’re ready to add content to Facebook, make a video introduction. Here’s a basic step-by-step walkthrough of the process. Shoot a Good Video Introduction It all starts with a good video. Notice I said a good video, not a perfect video. It’s easy to get lost in the weeds and aim for perfect. Usually perfect is a good thing, but in this case good is acceptable because the purpose of the video is simply to lead the greatest number of visitors possible to the content you’re highlighting. It’s easier than ever to make a good video these days. Smart phones and any number of inexpensive digital devices are all up to the task. You won’t get perfect video, but you will get good video. Facebook loves video content, so it makes sense that if you can get the attention of Facebook, then Facebook will reciprocate and present your video (and the content it’s introducing) to more of your followers. Remember

Everyone’s using social media to share birthday greetings, tell the world about their new favorite food, and complain about the weather. But how do you use social media to sell more printing? Ironically, you use social media to sell printing by not selling printing. Huh? Social media is about being social, not “sales pitch-y!” If you use social media to be social, you’ll start to connect with customers and prospects. You’ll start a conversation with them … a conversation rooted in a constant stream of fun and interesting information delivered via social media. Then, some day when they need to buy printing, who’s going to come to the top of their mind? YOU! The person they’ve been having a conversation with! And that’s the point where social media turns from a conversation into a sale! If speaking social media isn’t your native tongue, starting the conversation can feel awkward. That’s where The Buzz comes in! The Buzz is a month-to-month subscription service; it’s your social media conversation starter. We’ll provide content for Twitter, Facebook, Linkedin, and posts for your blog all ready for you to use at the push of a button. The Buzz takes away the hassle of coming up with social media content on

Pop quiz: How were you directed to the latest “viral” video or photo online? (Hint: Not through Google!) There once was a time when it seemed like social media was just a fad that could be safely ignored, but those days are far behind now. When it comes to getting your message spread far and wide by your strongest supporters, social media is the engine that powers success. Social sites like Facebook, LinkedIn, and Twitter make it easy for users to share information with friends and other trusted sources, who in turn share that information with their friends. This way, the message spreads from one trusted source to another, ensuring that it’s always…well, trusted. Search Engine Optimization may help potential customers find your website; but social media not only brings people to your website, it keeps them connected with your organization so that they keep coming back for more! To stay connected with your customers, though, you have to say something. And that may be the most difficult part of doing social media properly — how do you keep coming up with something to share? Don’t worry, we have you covered. Our social media content engine, The Buzz, automatically supplies

Would you use a hammer to cut a slice of bread? Would you use a screwdriver to inflate your tires? Of course not! So, you wouldn’t use a personal profile to promote your business on Facebook, would you? It’s important to use the right tool for the job, and Facebook is no different. So if you want to promote your business on Facebook, you want to make sure you’re using the right tool: a Business Page. Here are some important features that are available to you through a business page that simply aren’t available through a standard personal page: Professionalism: Personal pages used for business are seen by users as unprofessional. Not a good way to introduce yourself to the social markets. Unlimited Friends: Did you know personal pages have a friend limit? Business pages don’t have any limits to the number of friends (fans) they can have — the sky’s the limit! Access to Facebook Insights: Facebook has a powerful, built-in analytics tool specifically designed for business pages. You have no idea what kind of impact your personal page has…but you can find out everything about your business page’s impact! Advertising: Having a business page gets you access to