Summertime Success: New Content for Printers

Summer can mean a slower pace when it comes to the busyness of life. But don’t let that slowdown trickle into your marketing efforts. Staying front of mind through the summer months requires intentionality. Take a look at the print marketing options we offer, and consider adding one of them to your lineup this summer!

DOWNLOAD OF THE MONTH CLUB

5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS

Coffee Break

Laughter is one of the best ways to connect with people. So, it stands to reason that our humorous Coffee Break newsletter is a clear choice for building relationships with customers and prospects. Here are a few of the jokes from this month’s newsletter:

• Lately, my coworkers have been writing names on the food in the office fridge. I’m currently eating a sandwich named Kevin.
• What happens to a police officer when he gets into bed? He becomes an undercover cop.

In addition to clean humor, Coffee Break features a unique calendar and marketing language to encourage readers to consider bringing their printing needs to your shop. It’s a really fun win-win!

FastStart

FastStart exists to open your customers’ eyes to all the ways your print shop can make them look great on paper. The monthly mailer or postcard highlights a product or service your print shop provides in hopes of getting the wheels turning for print projects your customers can rely on you to complete. Here’s a sample of this month’s text about presentation materials:

Make a lasting impact at your next professional presentation with our expertly designed pocket folders and reports. Elevate your meetings with excellence, providing attendees with personalized materials that will extend the impact of your presentation long after you complete it.

Adding this well-designed piece to your marketing plan may be just the nudge your customer needs to add a new piece to their own print marketing plan.

Local Edge

If your local community is a large part of your customer base, consider the importance of consistently keeping your name out there. The Local Edge mailer or postcard is the ideal way to maintain a presence with the businesses in your community. It reminds local small business owners that you are a local small business ready to serve them!

Think big with your next advertising campaign! From attention-grabbing banners to striking posters and eye-catching yard signs, we’ve got you covered. Partner with the visual communication experts right here in your own backyard.

At a time when small businesses can use support, why not remind your community that you’re the solutions provider your customers seek?

National Direct Mail

As a print shop, you don’t have to be convinced of the remarkable power of print. Your customers, however, may need some persuading. The National Direct Mail mailer and postcard exist to remind your customers that print marketing is alive and well and should be part of their businesses’ daily operations.

Print advertising has stood the test of time and continues to be a powerfully effective marketing method. Even with the rise of digital advertising, print remains an essential tool in any successful advertising campaign.

National Direct Mail is a simple-to-produce, highly effective way to connect with your customers about the importance of print marketing that positions you as both the expert and the solutions provider. Consider the impact of making it part of your marketing plan!

Printer’s Press

Sending mail your customers will look forward to is one of the driving forces behind the four-page Printer’s Press newsletter. This newsletter has it all: general interest articles, print marketing ideas, and shareable tidbits of information. It’s a solid way to connect with your customers and create a feeling of goodwill! This month’s articles include:

• Fitness Goals You Can Reach
• Customized Memo and Notepads
• The Benefits of Summer Fruits

Printer’s Press is an easy way to nurture a positive relationship with your customers while providing them with helpful print marketing tips. Your customers will love it!

NEW ONLINE MARKETING CONTENT THIS MONTH

Prove It: 5 Marketing Claims that Build Customer Confidence

The latest Ideas Collection tip, available to all website subscribers and MI4P WordPress Plugin users, offers proven strategies for building customer confidence through effective marketing claims. This article highlights five types of claims that solidify trust, increase sales, and secure positive testimonials that verify your brand’s credibility.

If you want high-quality leads that are easier to convert, your marketing and messaging must be superior.

Today, every brand shouts, “Trust us, we’re great!” But can that boast really be true? Prospects are skeptical, and they’re looking for proof from your business. Successful marketing is about earning trust, and that starts with your claims.

Want more? Continue reading “Prove It: 5 Marketing Claims that Build Customer Confidence.”

P.S. Promote your tip and sell even more printing with the Ideas Collection email marketing template, which is included free within the all-new Email Marketing For Printers subscription. Check it out today!

How Packaging Defines Customer Experience

Packaging is a multifaceted tool that goes beyond function, serving as a powerful force for brand communication, consumer engagement, and product differentiation.

By understanding the pivotal role packaging plays in shaping consumer perceptions and driving purchasing decisions, businesses can strategically leverage packaging design to create meaningful connections with their audience.

The latest White Paper, available via subscription through our White Paper Content website add-on or WordPress Plugin, shows how impactful the first impression between a product and its potential buyer is, making packaging a critical aspect of any successful marketing strategy.

Learn more about how white papers can help you sell more printing.

Make an Impact with Your Marketing

Staying active and inventive during all seasons, especially the summer, is crucial for maintaining visibility and engagement. Fresh monthly direct mail and web content can enhance customer relationships and foster community connections.

Ready to get started? Contact us directly at (701) 241-9204 or download samples below to get started!