Remember the 1987 classic, The Princess Bride? When asked how to create the perfect marriage for print and digital, that famous movie marriage quote always comes to mind. “Mawage. Mawage is wot bwings us togeder tooday. Mawage, that bwessed awangment…” So, how do you create that “bwessed awangment” between print and digital? Well, here are nine things you can use


“Oh, I just love spam! It hardly takes up any of my time or causes me any inconvenience, and I find it all really interesting!” – said no one ever. Let’s be real, the more accurate (and universal) answer to spam is: UGH!!! Meet Your Nemesis: The Spambot While online print ordering allows you to level the competitive playing field


Every business needs a website, but have you ever stopped to think about why? Or stopped to evaluate if your print website is as effective as it could be? Having a website creates “…a window through which your business says hello to the world,” says blogger Amit Kalantri. And it’s true, especially when you consider that: Nearly 90% of people


You’ve updated your website. You’re posting social media content. You’re even sending out email newsletters and direct mail. But, you’re still not seeing the website traffic you’d like to. What’s the deal? While increasing traffic to your print website will always be an ongoing goal, there are a few things that can easily get overlooked. And, don’t worry. Most of


Before the holidays sneak up on you and overtake your schedule, check out the new direct mail packages you can rely on for increasing your print customer base! Take comfort in knowing that someone has your back this season and is ready to make your life run smoothly (at least in one area). Take a peek at the themes and


Printers who focus on business to business (B2B) print sales are smart cookies. So smart, in fact, that these printers build and sculpt their websites in ways to cater to their niche market specifically. They offer add-ons to their buyers, such as Reorder Forms Library, uDesignIt, and Private Label Websites, to create superhighways between their print website and their print


Do you know “the look”? It’s that look one spouse gives to the other when they need to catch their attention quickly. Or, it’s the look an exasperated parent gives their child when that child is still on YouTube after being told to take out the garbage an hour ago. The look is all about urgency. If you ever get


Fall is underway, and pumpkin flavors are everywhere. This is an energetic season, but often the rush of fall tasks can be overwhelming. Never fear, new content is here! Check out the November issue’s mix of imaginative, original material, and put fresh marketing in play as you diligently build your base. National Direct Mail “Send a Message that Sells.” That’s


Today, millennials make up 50% of the workforce, but are they buying print marketing? Well, see for yourself. Take a look at these statistics: 50% of millennials will ignore digital ads, but only 15% ignore direct mail 90% of millennials think direct mail advertising is reliable 57% have made purchases based on direct mail offers 87% of millennials like receiving


The impact of COVID-19 has hit the sales efforts of many hard. Every successful salesperson likes to keep score. And there’s nothing quite as deflating as a scorecard that shows you’re not winning. It doesn’t have to be that way, though. Here’s an easy trick on how you can keep score to make sure your sales goals hit the mark


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