Technology has revolutionized how your print buyers communicate, share information, and shop. Social networks connect businesses to billions of users each day, and even if your print buyers are NOT on social media, there are still several reasons why your printing company needs social media to help increase the visibility of your print website. Here are nine of them. 9 Reasons Your Print Website Needs Social Media for SEO 1. Content Longevity Social media offers a powerful way to amplify your SEO, allowing you to extend the reach and longevity of your content. For example, if you write an article targeting wintertime activities or trends, publishing this on social media will ensure it remains visible and relevant long after its initial posting on your website. Social media can help extend the life of this post, making it stay pertinent even after a year has passed when you repost the article link on your various social networking sites. Doing this keeps the article relevant even if it was published a while ago. This helps to extend its shelf life significantly and increases visibility for a longer period. Year after year, keep your seasonal articles relevant by sharing them on social media
Social media marketing is an essential tool for helping you sell more printing. While you might already have your “hat in the ring” on platforms such as Twitter, Facebook, and LinkedIn, many printers have yet to take advantage of the many benefits Instagram marketing can provide for their printing firm. Why You Need to Consider Instagram for Your Print Business Instagram marketing is no longer a mere trend for the “young’uns.” Rather, it has grown to reach over 1 billion users with 95 million photos and videos posted daily. If that weren’t enough, check out these other powerful Instagram marketing statistics: According to Forrester.com, Instagram initiates more engagement — reaching 4% of followers, while Facebook typically reaches .1% of followers. Instagram is an impressive tool for research. Roughly 70% of Instagram users have used the platform for brand research at some point. (Iconosquare) A typical Instagram user will spend 28 minutes per day on the app. With numbers like those, you may start to wonder how you can use it for your benefit and how your business can stand out in such a vast sea of competing content. But, keep in mind that beyond the numbers, Instagram allows you to:
Social media marketing allows you to share articles, links, or images on numerous different platforms all for the sole benefit of connecting with your audience and increasing your presence in the minds or your current and future clients. As a printer, it is important that you jump on board in the venture of social media marketing. Why? Because building your social media presence will help your business grow. Online Etiquette Matters Before you fully use social media as a marketing resource, you must learn and understand the etiquette of using it correctly. Keep Your Opinions to Yourself Avoid getting yourself into trouble by not posting your opinions or commenting on potentially controversial topics. When you are quick to speak and slow to listen to your audience, potential customers that have opposing views to your posted content may be deterred from using your services. Keep Yourself Off the Hook Remember, the person or company who is responsible for posting controversial content may receive negative backlash that could be incredibly consequential. You don’t want to put your business at risk by losing customers or creating an uproar online. The Why Behind Building Social Media For Printers Now that you’ve been reminded of
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