Call Us (800) 736-0688
A terrific way to sell more printing!
Direct mail advertising creates sales! So, what’s the problem? The problem is:
- “I don’t have time to put together a new direct mail advertising campaign each month.”
- “I don’t have a writer on staff.”
- “I’d rather have my designer working on billable work.”
- “I need a direct mail campaign that runs like clockwork.”
Well, toss the excuses because We Can Help!
Save time with ready-to-customize, professional direct mail campaigns every single month, without fail. Direct mail has never been easier!
Not sure which direct mail package is the perfect fit for your business?
COMPARE DIRECT MAIL PACKAGES AT-A-GLANCE
Printer’s Press
Our most popular newsletter. Smart, interesting, and fun to read, your customers will look forward to receiving it each month.
National Direct Mail
When you want to reach far, go national! This unique direct marketing package offers you no zip code limitations as well as multi-channel content through included social media and email marketing content.
FastStart
An excellent, product-of-the-month tool to showcase everything you have to offer in a fold-over mailer and/or postcard format.
Local Edge
Use the power of postcard marketing to remind your print buyers of the many benefits of buying local.
Coffee Break
This humor newsletter offers great jokes and clever cartoons that prompt smiles and build a warm relationship between you and your clients.
How it Works
What we do, and what you do.
History
Our story began in 1988.
Success Stories
Hear from printers just like you!
What We Do – the 85% Factor
We’ll provide professional, print-ready content for you that is on time, at a fraction of what it would cost to do it yourself.
Each month, we will:
- Research, write, and proof your direct mailer for you each month.
- Keep your mailer looking fresh and clean, with eye-catching graphics and crisp, modern designs.
- Work with the files we produce to ensure they are production-ready.
- Keep you on schedule with on-time delivery every month.
- Ensure copyright compliance.
- Protect against typos.
- Help you get the facts right and avoid content mistakes.
For a small monthly fee, we’ll do about 85% of the work for you. We’ll simplify the process so much that you’ll easily see the benefits a consistent, monthly direct-mail marketing program provides.
What We Do – the 85% Factor
Your own direct-mail marketing is the most important print job you’ll produce each month.
Each month, you should:
- Plan ahead and pre-schedule time in your production area to personalize, print, and mail your own marketing materials.
- Keep your mailing list current and updated. Remove bad addresses and add new businesses as you go.
- Spend a few hours each month personalizing your mailers to optimize their impact on your particular market and customer base.
- Mail on time – the same time – every month.
If you’ll do your part, the 15% Factor, each month, your direct-mail marketing will create new opportunities for your printing business.
Mike Stevens in front of Express Press
in downtown Fargo, North Dakota in the early 1990s
In 1988, Mike Stevens, the owner of Express Press in Fargo, North Dakota, founded Ink Inc., an ad agency specializing in designing direct-mail marketing materials for the printing industry.
Mike was frustrated that it was so time-consuming and expensive to create his own direct-mail marketing for his print shop. That’s when he had the idea of creating the direct mail campaigns as camera-ready artwork so other printers could benefit, too!
It didn’t take long for the results to start coming in. By the end of that first year, Ink Inc. had over 100 subscribers in 22 states. Ink Inc. was a hit! Many printers reported that Ink Inc. was able to provide them with much better artwork than they could design in their own shop, at a fraction of the time and cost.
Ink Inc. is now part of Marketing Ideas For Printers. Names have changed, but the purpose hasn’t: Direct Mail from Marketing Ideas For Printers helps printers sell more printing.
The MI4P Process
This two-minute video will show you how we take you through Our Proven Process. No surprises; no bumps in the road!
It's worked for hundreds of printers just like you; it will work for you, too! Download the MI4P Proven Process PDF below, and follow along.
PDF: The MI4P ProcessSay Hello
Who We Are
What We Do
Marketing Ideas For Printers
5990 14th Street South
Fargo, ND 58104
(701) 241-9204 (800) 736-0688
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