Direct mail advertising creates sales! So, what’s the problem? The problem is:
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In 1988, Mike Stevens, the owner of Express Press in Fargo, North Dakota, founded Ink Inc., an ad agency specializing in designing direct-mail marketing materials for the printing industry.
Mike was frustrated that it was so time-consuming and expensive to create his own direct-mail marketing for his print shop. That’s when he had the idea of creating the direct mail campaigns as camera-ready artwork so other printers could benefit, too!
It didn’t take long for the results to start coming in. By the end of that first year, Ink Inc. had over 100 subscribers in 22 states. Ink Inc. was a hit! Many printers reported that Ink Inc. was able to provide them with much better artwork than they could design in their own shop, at a fraction of the time and cost.
Ink Inc. is now part of Marketing Ideas For Printers. Names have changed, but the purpose hasn’t: Direct Mail from Marketing Ideas For Printers helps printers sell more printing.