Having a great website starts with your home page. Just as a magazine or postcard gives you only a few seconds to capture the attention of your audience, the same is true of your digital doorstep. ”Your website is likely the first impression a potential customer will receive about your company. It’s almost like a first date. The customer simply


“Oh, I just love spam! It hardly takes up any of my time or causes me any inconvenience, and I find it all really interesting!” – said no one ever. Let’s be real, the more accurate (and universal) answer to spam is: UGH!!! Meet Your Nemesis: The Spambot While online print ordering allows you to level the competitive playing field


Every business needs a website, but have you ever stopped to think about why? Or stopped to evaluate if your print website is as effective as it could be? Having a website creates “…a window through which your business says hello to the world,” says blogger Amit Kalantri. And it’s true, especially when you consider that: Nearly 90% of people


Is this you? You’ve invested in a great website. You’ve worked hard to streamline the customer buying process. You’ve even got more website visitors than ever before. But there’s just one problem. Your print buyers aren’t buying anything online, leaving you to wonder, “What’s the deal?” Abandoned shopping carts plague even the best businesses. Here are five tips to help


Nowadays, waiting on hold for as little as 30 seconds can feel like an eternity. But, while no one likes to be put on hold, there is an easy way to make the wait seem shorter and much more enjoyable for your print buyers: by using an advertising on hold system. What is an Advertising on Hold System? An Advertising


Good website design for your print company could mean the difference between getting an online order and being passed over for a competitor. But why? Isn’t a good website design like art? Isn’t it relative and dependent on the eye of the beholder? Not exactly. Your website design has to accomplish three critical things: Your website design should create a


Knight defending castle representing ADA Website Compliance Check training

Imagine your typical day. You arrive at work, ready to conquer the world, but then the mail arrives, and you get “the letter.” It’s a demand letter from a law firm, alerting you to legal action being taken against you based on the Americans with Disabilities Act (ADA). ADA compliance challenges have historically focused on brick-and-mortar properties. Attorneys would issue


All printers want to sell more printing, but many tend to overlook the impact that white papers have on reaching that goal. What are White Papers? A white paper is an “authoritative report or guide meant to help readers understand an issue, solve a problem, or make a decision”. They provide an in-depth study on a specific topic. What’s great


websites for printers, website layout, content for printers

As the Marketing Director here at Marketing Ideas For Printers (MI4P), there’s one question I get asked a lot: How do I get more traffic to my website? It’s a valid question. With numbers like 1,630,322,579 websites created in 2018 alone, it makes sense that printers would be asking how to make their website unique. Sometimes that question is followed


What scenes are so arresting you simply cannot look away? Peter Friederici of Orion magazine listed nine apprehending images including these: A single star shining through low clouds lit orange by the glow of streetlights. A ship interrupting the smooth expanse of any horizon . . . because a vessel on the water is a story whose arc you simply


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