Want More? Archives - Marketing, content, & technology to help printers sell more printing

When I was younger, I coined the phrase: “If you ain’t living on the edge, you’ve got too much room!” Now that I have matured a bit, I prefer a little more cushion or “wiggle room,” if you will. But that being said, if I don’t stretch myself from time to time, I become inelastic… if that’s a word (my

Is your printing business customer-focused? Becoming a print-buyer-focused printing firm means focusing on how every interaction helps your print buyer, rather than how it helps your business. While it sounds simple enough in theory, you’d be surprised at the number of business decisions that fail to consider the customer. What is a Print-Buyer-Focused Business? A print-buyer-focused printing firm puts its

In my last contributor blog, I wrote about my battle with Trigeminal Neuralgia and the 3 Lessons I Learned from Brain Surgery that Could Benefit Your Print Business. Now, you’d think I’d only get to share a story like that once in my lifetime. But, at the time of this writing, I’ve been home for three days after a 13-day

It was a long year last week at Marketing Ideas For Printers. Our whole leadership team (including myself) plus one other team member tested positive for COVID. I’m thankful we did the hard work ahead of time to be able to survive such an interruption. Well-Defined Processes “Well-defined” doesn’t mean “lots of words.” It means others have a clear roadmap

The new year brings with it a chance to start again. It’s a time to let go of the previous year and look forward to a fresh start. For me, cleaning and organizing are an annual goal of mine at the beginning of each year. Sometimes the goal is obvious to others (and they can tell the OCD fairy has

Bless your heart! February’s content is filled with heart-filled articles ready for you to spread to your magnificent customers. Created with love to help you grow your business, every package below is a superb option to save you time and effort in attracting customers and contracts. National Direct Mail Go big this month and show your customers the benefits of

Objects in mirror are closer than they appear… I remember staring out the car window at that message a lot when I was a child. I couldn’t understand how something could possibly look closer to me than it actually was. I considered myself a logical person, so something was either there or it wasn’t right? Was the object closer to

Man, that’s a blog title I never thought I’d write. But sure enough, here I am on the other side of an incredible life valley with a better understanding of what the late Philip Roth once said, “Nothing bad can happen to a writer. Everything is material.” In early May of this year, I was diagnosed with a rare, chronic

While some of us may feel like we’re on the backside of the v*rus shutdown, many of us may still be in the throes of the turmoil, wondering how we are going to make it. If you’re still wondering, “What in the world is going on here?!!”, let me assure you that you are not alone. Wherever you may find