When it comes to promoting your own print shop, are personal preferences holding you back? Many print shop owners resist certain marketing strategies simply because they don’t like them. Whether it’s email campaigns that feel like spam or social media that seems irrelevant, these personal opinions can prevent you from connecting with your target audience. The reality? Effective marketing isn’t about what you like—it’s about showing up where your buyers already are. Here’s how you can move beyond preferences to adopt strategies that grow your business and create connections. Your Website Is the Party—Marketing Is the Invitation Your website is like a party—it’s where all the value and excitement of your business are showcased. But no one will show up if they don’t know about it. Email marketing, social media, and direct mail are the invitations that guide people to your website. Without these channels, you’re missing countless opportunities to reach new buyers and connect with existing ones. Consider this: Email Marketing: Even if it doesn’t feel personal to you, email remains one of the most effective ways to stay top-of-mind. Social Media: While it may seem casual, platforms like LinkedIn and Instagram are full of business buyers who scroll
Halloween may bring fun surprises, but tricks in your print marketing strategy can cost you opportunities with potential print buyers. As a printing company selling marketing solutions to print buyers, your goal is to help print buyers grow their businesses through effective print campaigns. But staying on top of marketing trends—and avoiding common pitfalls—can be tricky. After all, you’re setting the example with your own print marketing. Below are some tricks to avoid and some treats to use when creating campaigns for your print buyers or on your own print marketing campaigns. The Tricks: Common Marketing Pitfalls to Avoid Trick #1: Overcomplicating Your Message When a flyer, postcard, or email is packed with too much information, your message can get lost in the clutter. Just like giving a trick-or-treater too much candy, an overload of details can confuse your audience and lead to disengagement. Treat Tip: Simplify your message by focusing on one core idea per campaign. Whether promoting a limited-time offer or showcasing a new print service, a clear, concise message ensures your audience understands what you want them to do next. Trick #2: Missing Seasonal Trends (Like Halloween) While it’s too late to roll out Halloween-themed campaigns this
Social media is a must-have tool for print businesses like yours to connect with target audiences and build a strong online presence. However, concerns about negative comments and feedback can sometimes deter printers from fully embracing social media. But what if we told you that these potential hurdles can be turned into brand-building opportunities? Let’s explore how you can effectively leverage social media to your advantage. Explore the Advantages of Social Media for Your Print Business While it is understandable to have concerns about negative feedback being visible to everyone, it is essential to remember that the benefits of social media far outweigh this slight risk. Here are some key reasons why you should seriously consider embracing social media as an integral part of your marketing strategy: Enhanced Brand Visibility Social media provides an exceptional platform for you to not only showcase your diverse range of products, services, and expertise but also to captivate and engage with your target audience. By proactively and creatively leveraging social media platforms, you can significantly amplify your brand visibility, enabling you to reach an even wider customer base and establish a more robust presence in the market. Building Print Buyer Relationships Through the power
If you think it’s a constant struggle to market your services effectively to print buyers, you’re not alone. With advancements in technology and changes in print buyer behavior, your regular marketing strategies may not be as effective as they used to be. Is this you? Below, we’ve outlined 13 marketing fails that might be keeping you from connecting with prospective print buyers and the action steps to fix them. 1. Lacking a strong online presence Print buyers often turn to the internet to search for print services, and if your company is not easily found online, you might be missing out on potential customers. Solution: Create a professional print website with a clear description of your services, contact information, and portfolio of past projects. Use social media platforms to showcase your work and connect with potential customers. 2. Ignoring the power of reviews Online reviews hold much weight in a consumer’s decision-making process. Print buyers will likely choose a company with positive reviews over those without genuine customer reviews. Why? Because no reviews cause suspicion to today’s online buyers. Solution: Encourage satisfied customers to leave reviews on Google My Business, Yelp, or Facebook. Respond to any negative reviews professionally and
A solid LinkedIn presence can be a great way to increase your sales of print products and services. With more than 930 million users, it’s the go-to social media platform for professionals looking to connect with potential customers and partners. Crafting a great LinkedIn profile can help you reach out to potential and current print buyers, share valuable content, and grow your network. Crafting a Great LinkedIn Profile that Helps You Sell More Printing Services Here are nine tips to help you create a LinkedIn profile that will attract customers looking for print marketing, signs, and services: 1. Use an Attention-Grabbing Headline Your LinkedIn headline is the first thing a potential print buyer will see when they search for you or come across your profile, making it an incredibly powerful sales tool. In the world of print, standing out from the competition is crucial, and having an attention-grabbing headline can be the difference between making a sale or being overlooked. A clever and creative headline can pique a prospect’s curiosity, draw them in, and make them eager to learn more about you and what your printing company has to offer. Your headline should say more than you’re a print company
Are you struggling to ensure your marketing efforts are on track and optimized for success? Ineffective marketing strategies waste time and resources without yielding desired results. Imagine investing time and money into marketing efforts that fail to generate the desired outcomes. Frustrating, isn’t it? Without a clear understanding of your target market and a cohesive branding strategy, your printing company may struggle to stand out in the competitive printing industry. In addition, an outdated website design, ineffective content marketing, and a lackluster social media presence can hinder your ability to attract and engage potential print buyers. To help you sell more printing and be more effective in your marketing efforts, check out this 7-Point Marketing Audit Checklist for Printers—a valuable tool to evaluate and enhance your marketing strategies. 7-Point Marketing Audit Checklist for Printers 1. Define your target print buyer and the products they use. Understanding the specific industries, businesses, or individuals your printing company aims to serve is essential. Why? Because you can analyze their needs, preferences, and pain points, enabling you to tailor your marketing messages and your website to resonate effectively with your ideal customers. Here’s an example. If your printing company wants to limit walk-in traffic
Social media is essential to your print business, and because your print buyers are on various social media channels, you and your brand need to be where they are. Social media marketing works because it helps you: Achieve better customer service Control your reputation Increase trust in your business Generate more website traffic Complement all of your other marketing But maybe you feel overwhelmed trying to manage a social media presence for your business. Or perhaps you have no idea what a successful social media strategy for printers looks like. If this is you, rest assured that social media doesn’t have to be complex or complicated, certainly not to start. If you want to get started on social media with a consistent presence across various channels, it’s time to consider Social Marketing For Printers. What is Social Marketing For Printers? Imagine hiring an employee at your business to find fun and relevant content for you to post on Facebook, Twitter, LinkedIn, and your blog every single day. Then, imagine you only have to pay that employee $50 a month. Social Marketing For Printers is a monthly subscription service that does just that. You receive daily content to post to your
Social media is a powerful sales tool for printers – provided that you leverage the proper techniques. It’s a perfect way to give value to your potential print buyers, establish yourself as an authority in the print industry, raise awareness for your brand, and more – all at the same time. It will, however, require a lot of trial and error to perfect. Therefore, if you want to excel at social media for printers, there are several essential tips to keep in mind. Know WHAT to Post on Social Media By far, the most critical social media for printers best practices to be aware of involves not just knowing where to post on social media but what type of content will allow your print business to soar. Obviously, your ideal customer won’t be on all social networks at the same time. Some print audiences will skew towards Facebook; others might prefer the short bursts of information that Twitter provides. More professional-driven audiences spend a lot of time on LinkedIn. The list goes on and on. Once you know where your audience is, you need to know what type of content to post to attract their attention. The majority of what
Let’s talk about the call-to-action button. We’ll call it the CTA button for short. A call-to-action button (or CTA button) directs your Page visitors to do something specific, like visit your website or call your printshop. Including links in your social profile bios as CTAs to key landing pages can help drive growth and traffic to your website. Here’s how you do it for each social media channel. Facebook To add a CTA button on your Facebook page, start on your Company Page. Below your page’s cover photo, click Add a Button. You’ll see a Preview section at the top that shows what your button would look like. Select a button to see how it will look. For example, if you want people to go order printing online with you, click Shop with You. You can customize your button by answering more questions. For example, where do you want to send people to buy printing? Do you want to send them to your website’s homepage or a specific online ordering form? Click Finish to add the CTA button to your page. Instagram Bio Follow these steps to add a CTA to your business profile on Instagram. Tap Edit Profile.
Remember the days of waiting for your favorite song to come on the radio? You know the ones… Lugging out your boombox, getting your mixtape ready, and anxiously awaiting the moment you could press record and capture your latest favorite jam? Some of us even went so far as to pick up the phone and talk to an actual person at the radio station to request our song. (Gasp!) Or, how about when you had to wait for the specific date and time to watch your favorite TV show and even canceled your plans to ensure you didn’t miss it? “Oh, sorry, I can’t tonight. The latest episode of Seinfeld is on.” “Waiting” is so early 2000s. Today, the world is an on-demand, instant gratification kind of place. Why wait for a favorite song when you can instantly listen to it on Spotify? Wait for a TV show? Nah. Watch it “on-demand” with Hulu, Netflix, or any number of other streaming services. So, how does this tired-of-waiting attitude translate to your marketing efforts? How do you know if you’ve given a marketing strategy a fair shot and should move on, or if you just need a little more patience? These
This two-minute video will show you how we take you through Our Proven Process. No surprises; no bumps in the road!
It's worked for hundreds of printers just like you; it will work for you, too! Download the MI4P Proven Process PDF below, and follow along.
PDF: The MI4P ProcessMarketing Ideas For Printers
5990 14th Street South
Fargo, ND 58104
(701) 241-9204 (800) 736-0688
© 2025 Marketing Ideas For Printers
Our Privacy Policy | Terms of Service
By submitting this form, you submit your information to MI4P,
who will use it to communicate with you regarding this and other services.
"*" indicates required fields
By submitting this form, you submit your information to MI4P,
who will use it to communicate with you regarding this and other services.
"*" indicates required fields
"*" indicates required fields
By submitting this form, you submit your information to MI4P,
who will use it to communicate with you regarding this and other services.