Social media marketing is an essential tool for helping you sell more printing. While you might already have your “hat in the ring” on platforms such as Twitter, Facebook, and LinkedIn, many printers have yet to take advantage of the many benefits Instagram marketing can provide for their printing firm. Why You Need to Consider Instagram for Your Print Business


A new year brings fresh hope for change, and with it, the excitement needed to take on a new challenge. In the past few years, challenges have been all the rage. A quick search online and you’ll find challenges for all sorts of things, such as fitness challenges, financial challenges, skills challenges, and more. So, doesn’t it seem like there


Social media is an incredible way to touch the lives of a variety of people and potential buyers that you may never meet in person. Or, as Michael Hyatt says, “Social media is the greatest leadership tool ever invented. It gives you the opportunity to amplify your voice, extend your influence, and create a tribe of passionate followers who want


You’ve updated your website. You’re posting social media content. You’re even sending out email newsletters and direct mail. But, you’re still not seeing the website traffic you’d like to. What’s the deal? While increasing traffic to your print website will always be an ongoing goal, there are a few things that can easily get overlooked. And, don’t worry. Most of


Today, millennials make up 50% of the workforce, but are they buying print marketing? Well, see for yourself. Take a look at these statistics: 50% of millennials will ignore digital ads, but only 15% ignore direct mail 90% of millennials think direct mail advertising is reliable 57% have made purchases based on direct mail offers 87% of millennials like receiving


Most business owners understand the necessity of social media. Social media offers you an easy way to connect to your audience on a more personal level, whether your buyers are across town or across the globe. Though it can be work, several benefits make it worthwhile, including: Social media helps your business establish a reputation. Social media creates an ongoing


If you’re struggling to get the word out that you’re ready, willing, and able to help others with their print marketing needs, here are some must-haves and must-dos to help drive traffic to your website using social media and email marketing. What to Post on Social Media Social media should be a melting pot of engaging content. A good rule


What’s a new year without resolutions? And, what’s a print company without selling printing? Here are seven resolutions you can implement at your print company to help you sell more printing in 2020 and beyond. 1. Get Social Social media continues to be a powerful tool for connecting with and building an audience. And, 2020 is an excellent time to


Social media marketing allows you to share articles, links, or images on numerous different platforms all for the sole benefit of connecting with your audience and increasing your presence in the minds or your current and future clients. As a printer, it is important that you jump on board in the venture of social media marketing. Why? Because building your


As you look to continue to refine your social media strategy process, there’s one thing you should know before you go any further: There’s no silver bullet or magic formula that will bring instant leads to your business or a million orders overnight. As a print business owner, remember, it’s more important for you to focus on how to BE


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