Websites Archives - Page 3 of 10 - Marketing, content, & technology to help printers sell more printing

Pricing could be considered one of the great debates. Small business owners are often riddled with questions like these: “Should I lower my prices to beat out the competition?” “Or should I increase my prices to show I have more value to offer?” “Should I show my pricing on my website?” While these types of questions may continue to come

Owning a business can bring about a fantastic journey. Last year, my wife, Judy, decided to begin this entrepreneurial journey herself when she launched Fargo Glamping, a business built on the idea of Glamour + Camping = Glamping. So far, it’s been a successful journey for Judy, and it’s been fun to see her idea take shape. But watching my

The day-to-day effort it takes to own and operate a print business can leave little time for anything else. But when the daily grind keeps you head-down and plugging away, time can pass by much more quickly than you realize. By the time you do get a chance to look up, you might be surprised that things you once thought

Estimating a job correctly is essential to owning and operating a print business. Over-estimate, and you risk losing the sale because you’re too expensive. Under-estimate and your bottom line suffers. This is why making sure you hit the bullseye with your estimating is so important — because everyone wins! How can you ensure a “Goldilocks” estimate every time — one

Ecommerce is no longer a “wave of the future.” It’s a necessity. As part of that expectation, consumers are counting on your printing firm to be able to take credit card payments through your website and be trusted with the transaction details. Remember the pre-internet days of taking a credit card payment? You lugged that big slider thingy up onto

It’s the first thing people look at when researching a company, yet almost always overlooked when considering their sales team. Your website can easily be your top sales performer and the greatest “hire” you’ll ever make. Consider what Claire Emerson of Copyblogger says, “Your website doesn’t take breaks, it won’t call in sick, and it’s focused on getting the results

Did you know that your printing company’s online ordering process can quite literally set the tone for your customers? Especially now, when 68% of consumers have elevated their expectations of a company’s digital capabilities because of the COVID-19 pandemic. And, across the globe, 49% of shoppers say they’re shopping online now more than they were before COVID. With the uncertainty

Having a great website starts with your home page. Just as a magazine or postcard gives you only a few seconds to capture the attention of your audience, the same is true of your digital doorstep. ”Your website is likely the first impression a potential customer will receive about your company. It’s almost like a first date. The customer simply

For any print business to succeed, you need customers! And, in times like we’ve all just experienced in 2020, you need customers for life that will weather whatever political candidates, pandemics, or other challenges may come, and who still stick it out and choose to do business with you. How can you be sure to make your printing business “sticky”

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