Welcome to the start of a new feature to help you Sell More Printing! This article aims to highlight the exceptional sales and marketing efforts of others so you can adapt them to help you sell more printing. First in our sights is the Money Tree, which provides a creative and clever way to show appreciation to your best customers.
We live in a world that’s saturated with data. Data can be ignored (like, did you really need to see how many new Facebook mentions you received in the last 90 seconds?), or data can be used for productive purposes, such as uncovering new sales opportunities. Today, I have two sales-related data stories to share with you. One is a
If we were like every other business, we’d be offering you a year-end review right about now. But, you know what? Here at Marketing Ideas For Printers, we like to do things a little differently to allow for a greater vision. It looks like this. We follow a quarterly rhythm for working on the bigger projects that bring content and
Owning a business can bring about a fantastic journey. Last year, my wife, Judy, decided to begin this entrepreneurial journey herself when she launched Fargo Glamping, a business built on the idea of Glamour + Camping = Glamping. So far, it’s been a successful journey for Judy, and it’s been fun to see her idea take shape. But watching my
I’m not even sure when it happened. At some point, Fargo, North Dakota, the city in which Marketing Ideas For Printers calls its home, changed from a big little city into a little big city. And that means dealing with big-city challenges, which lately, haven’t been pleasant. An Upside-Down World A few nights ago, I watched a live stream video
At the time I’m writing this article, our country is adjusting to a new normal forced upon us by the Coronavirus. We’re all calibrating to this new normal by the day (if not by the hour), so by the time you read this there may be even a different version of the new normal. Here are some tips to help you survive (and even thrive!) in the
Next week, you might be one of the many printers passing through the Houston airport as you arrive for the 8th Annual Spring Conference for the National Print Owners Association (NPOA). I thought you might find it interesting to know that as you head over to claim your luggage at the baggage claim, you’re experiencing the result of some creative
It seems a day rarely goes by without our team here at Marketing Ideas For Printers fielding Search Engine Optimization (SEO) questions from our customers and prospects. I recently found myself answering one of those questions with one of our newest customers and found myself remembering the advice of Sal, the SEO Expert. Sal offered good advice almost two years