Did you know that your customers and prospects assume you’re an expert in marketing as a whole – print, digital, online, offline, and everything in between? That means, Your marketing expertise can’t stop at direct mail. When you embrace the benefits of email marketing, you’ll not only be helping your business personally, but you’ll be showing off your other marketing-ninja

If you’re struggling to get the word out that you’re ready, willing, and able to help others with their print marketing needs, here are some must-haves and must-dos to help drive traffic to your website using social media and email marketing. What to Post on Social Media Social media should be a melting pot of engaging content. A good rule

Adding email campaigns to your marketing toolkit is an excellent way to create connections and get your message out to the masses. To help you achieve the best results in your email marketing efforts, check out these 17 best email marketing practices: Perfect Your Proofing 1. Send it to Yourself Before you send an email to anyone in your audience,

Most companies, printers included, haven’t spent the time to define their sales process or the stages a prospect goes through before they buy. Even still, there are several more companies who have discrepancies in their sales process depending who you ask. Defining this process isn’t an easy exercise to go through, but it’s very necessary. And,  having it well-defined will

Email marketing isn’t easy. After all the time you’ve invested carefully crafting the perfect email, it’s important to make sure your message bypasses the digital black hole (a.k.a. the junk folder) and lands safely in the inbox of your customers and prospects. Here are some easy tips to get your email message on its way to spam-free status. It’s All

Rackspace, our email technology partner, has been working through a disruption in service since yesterday morning (July 13th, 2017) making it a tough couple of days for a lot of you, and for us, too. Email is like oxygen these days, and we want you to know that we are right here with you in this and are feeling the

Be Prepared for the Next Phase of the Canadian Anti-Spam Law, Email, Printer@Work, Marketing Ideas For Printers

Back in December 2010, Canada passed a sweeping anti-spam law that entered into force on July 1, 2014. The super-short version of the law that’s important to our Canadian printers is this: Before sending any electronic messages, you are required to have the consent (permission) of the recipient. (Note that “electronic messages” means more than email; it also includes messages sent

We will soon be relaunching the ezMail website at EmailMarketingForPrinters.com, and with that relaunch, you’ll learn about the new path of email marketing offered by Marketing Ideas For Printers. Spoiler Alert: ezMail is being phased out to make way for the more robust marketing tools planned for the all-new Print Management Information System (Print MIS) from Marketing Ideas For Printers, code-named “Odyssey.” Not only

Email, the greatest productivity enhancer since the beginning of time! Yeah, right… I look at email all day long. (Well, I intentionally turn it off sometimes to keep it from becoming a distraction, but that’s a post for another time.) At the end of a solid day of work, the last thing I want to do is look at any

Earlier this summer, my family took a fun vacation to the beautiful Black Hills area of South Dakota. One of the best parts of going on that vacation actually happened before I even left, when I received this note from Rachel, my personal assistant: “Let me know if you need to touch base on anything before your vacation or if I can