As the printing industry continues to evolve and become increasingly competitive, your printing company has to stay ahead of the curve to succeed. With a few simple steps and a little planning, you can start now to ensure you’re ready for success in 2023. Here are ten things you should consider doing today to help your printing business sell more

It’s the first thing people look at when researching a company, yet almost always overlooked when considering their sales team. Your website can easily be your top sales performer and the greatest “hire” you’ll ever make. Consider what Claire Emerson of Copyblogger says, “Your website doesn’t take breaks, it won’t call in sick, and it’s focused on getting the results

Today, millennials make up 50% of the workforce, but are they buying print marketing? Well, see for yourself. Take a look at these statistics: 50% of millennials will ignore digital ads, but only 15% ignore direct mail 90% of millennials think direct mail advertising is reliable 57% have made purchases based on direct mail offers 87% of millennials like receiving

The impact of COVID-19 has hit the sales efforts of many hard. Every successful salesperson likes to keep score. And there’s nothing quite as deflating as a scorecard that shows you’re not winning. It doesn’t have to be that way, though. Here’s an easy trick on how you can keep score to make sure your sales goals hit the mark

If selling doesn’t come naturally to you, it can seem like an impossible mountain to climb to try and sell more printing. But there’s good news. The best salespeople are the ones who are solely focused on helping others. If you can shift your mindset and learn empathy for your audience, you’ll be well on your way to not only

All printers want to sell more printing, but many tend to overlook the impact that white papers have on reaching that goal. What are White Papers? A white paper is an “authoritative report or guide meant to help readers understand an issue, solve a problem, or make a decision”. They provide an in-depth study on a specific topic. What’s great

Sales can be a little like parenting. There’s love, hate (ok, dislike), joy, pain, and the very real possibility that you’ll pour everything you have into it and things still won’t turn out how you had planned. But, as with everything, that doesn’t mean your best course of action is to throw in the towel, give up, and hope for

Most companies, printers included, haven’t spent the time to define their sales process or the stages a prospect goes through before they buy. Even still, there are several more companies who have discrepancies in their sales process depending who you ask. Defining this process isn’t an easy exercise to go through, but it’s very necessary. And,  having it well-defined will

The 76.7 million workers in the millennial age group have a buying power worth $1.3 trillion. They’re the largest group in the workforce today with yesterday’s boomers passing the torch to today’s millennials. Here’s some great news about millennials: They respond favorably to paper and print marketing! How do you reach this group? When your website is powered by the