Owning a business can bring about a fantastic journey. Last year, my wife, Judy, decided to begin this entrepreneurial journey herself when she launched Fargo Glamping, a business built on the idea of Glamour + Camping = Glamping. So far, it’s been a successful journey for Judy, and it’s been fun to see her idea take shape. But watching my wife’s business grow from the ground up has reminded me that relying only on the products or services a business provides isn’t going to make her company grow roots as successfully as she wants or needs. In today’s online world, it’s social proof and reviews that are the new currency. For example, I can show you a pretty picture of the tent she provides for a one-of-a-kind glamping event, but it doesn’t become real until you hear about the experience and imagine what the experience could be for yourself by reading a review, such as: Thank you so much for the wonderful experience! My daughter had the best birthday and she can’t wait to do it all again next year. The tent was more than we ever expected and was absolutely beautiful! The small details that you all do make