NPSOA Archives - Marketing, content, & technology to help printers sell more printing

In the last installment, Sam Lewis showed how small jobs could lead to big opportunities, turning Print Perfect into more than just a quick-service print shop. With larger projects now coming in, Sam realizes his shop’s operations need an overhaul to handle the increased demand efficiently. In this article, Sam explores how streamlined workflows and automation can help his team stay productive and profitable while maintaining the quality his clients expect. As Print Perfect began taking on more substantial projects, Sam quickly realized the need for a streamlined workflow. While his new strategies for attracting larger jobs were working, the volume was straining his team. “If we’re going to keep up,” he thought, “we need to boost our efficiency—without sacrificing quality.” Identifying Bottlenecks Sam started by observing day-to-day operations closely, noting where time and resources were being lost. He quickly saw patterns: small jobs with multiple adjustments, delays in approvals, and time-consuming communication over project specifications. Realizing he couldn’t ignore these bottlenecks, he gathered the team for input. “I want to hear from everyone,” Sam began at their meeting. “Where do you see us getting slowed down the most?” Laura was first to chime in. “We spend a lot

Previously, Sam Lewis tackled the challenge of managing client expectations after implementing minimum charges at Print Perfect. With the policy now in place, Sam begins looking ahead to new opportunities. Instead of viewing small jobs as obstacles, he starts to see them as stepping stones for growth. This month, Sam explores ways to build deeper relationships and turn low-margin interactions into gateways for larger, more profitable projects. Can these small wins pave the way for big success? Part 4: Small Orders, Big Decisions: Turning Small Jobs into Big Wins Sam had spent weeks refining Print Perfect’s approach to minimum charges and client communication. But as he looked over his books, he noticed that while the small jobs had become more manageable, they still weren’t driving growth. “There has to be a way to turn these into something more,” he thought, pondering how to make low-margin work a stepping stone for bigger projects. Finding Value Beyond the Profit Margins One afternoon, Sam discussed his thoughts with Laura. “I’m wondering if we’re missing out on opportunities with some of these small jobs,” he began. “If we could turn these clients into repeat customers for larger projects, that could really make a difference.”

There’s something powerful that happens when print shop owners from across the country gather under one roof. Ideas are exchanged. Friendships are formed. Inspiration spreads. That was exactly the case at this year’s NPSOA Conference in North Little Rock, Arkansas—and we’re still riding the wave of energy and insights from the event. Whether you joined us for the first time or you’re a returning NPSOA veteran, this year’s conference reminded us all why events like this are more than just good business—they’re good for the soul. A Few Highlights (And Smiles) from the Event From workshops on AI to breakout sessions on streamlining workflows with Odyssey, the conference was packed with hands-on learning and fresh perspectives. We loved sharing our passion for helping print shops run smarter, faster, and more profitably—and just as much, we loved learning from you. Why Conferences Like This Matter Sure, you can read articles, attend webinars, and watch product demos from your desk—but there’s nothing quite like being in a room full of people who face the same daily challenges as you do. At NPSOA, we saw firsthand how powerful it is when printers: Talk shop with peers who have walked in their shoes Discover

In last month’s article, Sam Lewis began setting minimum charges for Print Perfect, a necessary but challenging step to sustain his business. Now, he faces an equally tough task: communicating these changes to his loyal clients. As concerns and questions arise, Sam learns that managing expectations is just as critical as implementing new policies. In this installment, we see how Sam navigates client conversations with transparency and tact, working to preserve trust while staying true to his business goals. Since implementing minimum charges, Sam had mixed feelings. Some clients understood and appreciated the change, but others raised concerns. Now, he faced the next challenge: how to communicate these changes in a way that would keep clients satisfied without undermining his business goals. One morning, as he prepared his usual cup of coffee, Laura approached him. “Sam, I think we need a consistent way to explain these new charges. We’ve been doing it one conversation at a time, and it’s a bit overwhelming.” Sam nodded, “You’re right. It’s time we establish a clear approach.” Building a Communication Strategy Sam decided to craft a message he could use across all client interactions. He drafted an email that outlined the reasons for the

North Little Rock, Arkansas | March 20-22, 2025 Running a print shop means wearing a lot of hats—salesperson, customer service rep, production manager, marketer—you name it. But how often do you get to take a step back, connect with industry peers, and gain fresh ideas to grow your business? The upcoming National Print and Sign Owners Association (NPSOA) Conference in North Little Rock, Arkansas, is your opportunity to do just that. It’s more than just another industry event; it’s designed for print shop owners who want to improve efficiency, strengthen connections, and find practical solutions to real business challenges. And yes, we’ll be there, leading keynotes and workshops geared at helping you use AI to Reclaim Your Day and Your Business, as well as helping you streamline operations, reclaim your time, and improve your bottom line with Odyssey. Why Attending the NPSOA Conference Is Worth It Conferences aren’t just about product demos and free pens (although who doesn’t love a good pen?). Events like the NPSOA Conference offer real value: Face-to-Face Networking: Build relationships with peers, vendors, and industry experts. Actionable Learning: Attend workshops and keynotes designed specifically for print shop owners. Ask the Right Questions: Get tailored advice for your

Last month, we met Sam Lewis, owner of Print Perfect, as he began to face the financial strain caused by small, low-margin print jobs. With his shop’s resources stretched thin, Sam realized that change was necessary. Now, he takes his first step toward addressing the issue: introducing minimum charges for small jobs. In this article, Sam navigates the delicate balance between setting boundaries and preserving the relationships that make his business special. Will his clients understand, or will the change test their loyalty? Sam had been contemplating it for days: how do you set minimum charges without alienating loyal customers? He glanced over at Laura, his production manager, who was already juggling a backlog of small jobs, each barely covering costs. “Laura,” he began, “I think it’s time we take action on those minimum charges.” Laura nodded. “I agree. We’re stretched too thin, Sam. But we need a clear way to communicate this so clients understand why it’s necessary.” Sam paused, deep in thought. “I don’t want them to think we’re just hiking prices. How do we help them see the value behind it?” Crunching the Numbers Determined to dig deeper, Sam decided to analyze trends over the past

Welcome back to another edition of Sell More Printing, where we explore real-world sales and marketing strategies that you, as a printer, can adapt to boost your business. Today, we’re diving into a simple yet powerful idea: sending emails during the holiday season to capture auto-replies filled with new business leads. The Hidden Value in Holiday Auto-Replies While it may seem like the holidays aren’t the best time to send marketing or sales emails, they actually present a unique opportunity to discover new contacts. As out-of-office messages flood in, they often contain valuable information, such as alternate contacts and decision-makers within organizations. This gives you the chance to expand your network with new leads—people you might not have found otherwise. By sending emails during key holiday periods like Thanksgiving, Christmas, and New Year’s, printers can collect these auto-replies and use them as a source of fresh contacts, leading to potential new business connections. How This Helps You Sell More Printing How can this strategy translate into sales for your printing business? The key lies in the relationships you build with these alternate decision-makers. While your primary contact is away, a temporary interaction with their colleague could transform into a long-term business

Welcome back to another edition of Sell More Printing, where we explore real-world sales and marketing strategies that you, as a printer, can adapt to boost your business. Today, we’re venturing into the mystical world of video games – yes, you read that right – with a spotlight on Zelda. Our journey begins by exploring how Kathy, our fearless Director of Client Relations at Marketing Ideas For Printers, found business wisdom in this pixelated world, all while gaming with her grandson, who absolutely loves that his grandma is a gamer! Leveling Up Client Engagement with a Zelda Twist Get a picture in your mind of Kathy, controller in hand, navigating the landscapes of Zelda; her brow furrowed in concentration. In between helping her grandson find the Master Sword and rescuing Princess Zelda, she had an ‘aha!’ moment. Kathy thought, “If Link can save a kingdom with a little strategy and a lot of heart, why can’t printers use similar tactics in their day-to-day business?” Just as Link journeys through Hyrule, facing dragons and solving puzzles, you, too, can embark on an adventure with each client, armed with your mighty print solutions! How This Helps You Sell More Printing In Zelda,

Welcome back to another edition of Sell More Printing, where we explore real-world sales and marketing strategies that you, as a printer, can adapt to boost your business. This month, let’s dive into the world of car washes and discover how their clever subscription model can be a game-changer for your print shop. Sparkling Success – The Car Wash Subscription Strategy Recently, a new car wash opened in my neighborhood, with signage enticing all drivers with free car washes for a week. Count me in! As I lined up for a complimentary wash, they presented me with an irresistible offer – $5 for 30 days of unlimited, premium car washes. Thirty days later, I was no longer a one-time customer; I had become a regular subscriber. This clever marketing strategy is not just about cleaning cars – it’s about building a loyal customer base. How This Helps You Sell More Printing What makes this car wash strategy so effective for your printing business? It’s simple: the transition from a one-time free service to a low-cost, high-value subscription. By offering an incredible initial deal, you draw customers in. As they experience your service’s quality and convenience, transitioning to a regular subscription