Pricing could be considered one of the great debates. Small business owners are often riddled with questions like these: “Should I lower my prices to beat out the competition?” “Or should I increase my prices to show I have more value to offer?” “Should I show my pricing on my website?” While these types of questions may continue to come

Are you charging too little and leaving money on the table? Or maybe you’re charging too much and scaring potential customers away before the money even makes it to the table? It’s hard to know… Until now! With this simple assignment, you’ll be able to verify that your pricing reflects what the market will support. Your Guide to Goldilocks Pricing