Estimating a job correctly is essential to owning and operating a print business. Over-estimate, and you risk losing the sale because you’re too expensive. Under-estimate and your bottom line suffers. This is why making sure you hit the bullseye with your estimating is so important — because everyone wins! How can you ensure a “Goldilocks” estimate every time — one

Estimating has been a cornerstone in the printing industry for years. While you may think that providing your customers with an estimate is for their benefit only, in fact, estimating a job also provides you with a myriad of benefits. A good estimate: Provides efficiency Ensures accuracy Creates consistency Fosters professionalism Displays your cost/value ratio Most importantly, good estimating is