Websites Archives - Marketing, content, & technology to help printers sell more printing

Diving into the online print market is no walk in the park. Giants like Vistaprint and Shutterfly dominate the scene with their vast offerings and savvy marketing, setting a towering standard for smaller printing companies aiming to establish their spot in the market. Yet, there’s room for the David’s in this Goliath’s world. Smaller print businesses can carve out their niche by crafting a standout brand identity, offering tailor-made services, and mastering digital marketing that offers a human connection with their audience. Let’s unpack some strategies to transform these challenges into golden opportunities for printing businesses of any size to stand out and excel in the bustling online print market. Taking on the Online Print Giants: What Are You Up Against? Price Wars Smaller printing companies find it challenging to compete on price with giants like Vistaprint and Shutterfly. These titans can afford to slash prices and offer irresistible deals, making it tricky for the little guys to do so. But it’s not just about the price; these big names also have a marketing muscle and brand recognition that can be daunting. Building Trust and Recognition Gaining a foothold against well-known online giants is a steep climb. These established brands

Are you a printer who believes your website should solely focus on selling your printing services? Did you know, however, that neglecting content could limit your print buyers’ potential to engage with your brand and miss out on numerous opportunities to connect with a broader audience? Read on to discover why your print website is about more than just selling printing and how you can maximize its potential. Content is King While selling your printing services is undoubtedly a crucial aspect of your print website, relying solely on this function restricts your reach to potential print buyers who are actively seeking printing solutions at that exact moment. However, by incorporating meaningful content throughout your website, you can create multiple touchpoints for them to interact with your brand. Consider adding engaging articles that cover the latest industry trends and techniques, informative blog posts that provide helpful tips and tricks for their print projects, and captivating visuals that showcase the versatility and quality of your printing services. By doing so, you showcase your expertise and provide valuable insights and solutions that resonate with your target audience. Additionally, you can explore other forms of content, such as video tutorials, case studies, and client

While it can be challenging for print owners to keep up with the ever-changing landscape of technology and print buyer behavior, one thing remains constant – the importance of a strong online presence. Having a website for your print business is crucial in order to attract new customers and retain existing ones. Looking to level up your online presence and provide your print buyers with an exceptional experience? It’s all about the base! Your print website base. Start with the foundation of your website and build up from there. If you want a great print website, it needs to have a few essential features. User-Friendly Interface: Make sure your website is easy to navigate and visually appealing. Your print buyers should be able to find what they need quickly and effortlessly. Clean, intuitive design and clear navigation menus can significantly enhance the user experience. Seamless Ordering Process: Streamline the ordering process by integrating a user-friendly online ordering system. This will save you and your customers time, resulting in a smoother experience for everyone. Consider incorporating features such as saved order history, easy reordering, and secure payment options to make the process even more convenient. Comprehensive Product Information: Provide detailed and

Gravity is the force by which a planet or other body draws objects toward its center. Every body in the solar system exerts a force on those around it, with Jupiter wielding the strongest pull and the moon exerting one of the weakest. Even your own physical body exerts a gravitational influence on the things around you (though this force is negligible due to how tiny you are compared to the planets!). If you’ve ever slipped off a ladder or tumbled from a tree, you know Earth’s gravity is basically unstoppable. So, here’s a question. What if your business could exert gravitational force on potential leads and soon-to-be customers? Wouldn’t you want to flip this power switch to the ‘ON’ setting? Wouldn’t you want to do this as soon as possible? Enhance SEO and Get Found Online Search Engine Optimization (SEO) refers to the process of enhancing your website to increase its visibility on Google, Microsoft Bing, and other engines people might use to find: Products you sell Services you provide Professional advice and answers from your experienced team Think of SEO as a magnetic map that not only leads people to your website but irresistibly draws them to do

As a printing company owner, you understand the importance of delivering high-quality products to your print buyers. However, despite your best efforts, you might find yourself facing an all-too-common challenge – dealing with incorrect print files from print buyers. While it’s easy to overlook the impact of these errors, they can actually cost your print business more than you realize. The Price of Inaccuracies at Your Print Shop If you often encounter print files that are not up to the mark, you’re not alone. Whether it’s wrong dimensions, low-resolution images, missing fonts, or improperly embedded graphics, these issues can result in wasted time, materials, and resources. Plus, the subsequent need for revisions can delay production schedules and strain client relationships. Unveiling the True Expenses So, what are those incorrect print files actually costing your print business? More than you might think. Check it out: Wasted Resources Think about your team’s time and effort in attempting to fix flawed print files. These resources could have been better utilized on productive tasks. Material Waste Incorrect files can lead to misprints or reprints, wasting precious materials like paper, ink, and energy. This not only affects your bottom line but also affects the environment.

Enhancing the print buying experience is crucial for staying ahead of the competition, especially in this fast-paced digital world. As technology evolves, your print buyers seek convenience, personalization, and efficiency. Embracing innovative approaches will not only attract new customers but will also help you retain loyal ones. If you’re looking to elevate the print buying experience and boost sales, explore these cutting-edge strategies. 1. Ensure a User-Friendly Website Experience Your website is the virtual storefront or digital doorstep of your printing business. Ensure it is user-friendly, intuitive, and responsive across all devices. Implement a clean design highlighting your services and making it easy for customers to find what they need. Remember, a seamless online experience fosters trust and encourages repeat business. In addition, make sure you’re targeting the right print buyers. For example, if you’re looking to get more B2B print clients and focus on larger jobs, don’t feature business cards on the home page of your website. Put the products that you WANT to print front and center on your website. 2. Provide an Interactive Print Design Tool Introduce an interactive online design tool that empowers your print buyers to create personalized print marketing pieces effortlessly. This tool should

In today’s digital age, having a strong online presence is essential for connecting with your print buyers. One crucial tool for achieving this is Search Engine Optimization (SEO). SEO can drive website traffic and generate leads for your printing business and isn’t as hard as you might think. 5 Ways SEO Boosts Traffic and Leads for Your Printing Business With the power of Search Engine Optimization (SEO), your printing business can significantly enhance its online presence and achieve remarkable results. Here’s how: 1. Increased Visibility and Reach By optimizing your website for search engines, SEO helps your printing company appear prominently in search results. This boosts visibility and expands your reach, making it easier for potential customers to find your services when they search online. DID YOU KNOW? 0.63% of Google searchers click on results from the second page. (Source) 2. Targeted Content SEO enables you to create website content tailored to the specific needs of your print buyers. This makes it easier for them to discover your website and engage with your products or services. 3. Improved User Experience SEO plays a role in enhancing user experience by simplifying website navigation and ensuring an aesthetically pleasing online presence. This

Today, it can often feel like we’re living in a digital world. But how is your printing company advertising itself online? Websites are often the first place customers will go to learn more about a company’s products and services. So how can you create or update your company’s website to grab customers’ attention and make a great first impression? Here are five ways you can make your website effective and engaging. 5 Tips to Make Your Printing Company’s Website Shine 1. Highlight reviews and testimonials on your webpage. According to TechJury, 60% of customers say they trust the reviews from other customers. So use responses from genuine print buyers to prove your company’s quality! Create a separate page for testimonials and reviews, or paste a quote from a satisfied customer on the homepage of your website. If you don’t have reviews built up for your company yet, this is an important thing to focus on. After you’ve worked with a satisfied print buyer, simply ask them for a brief review of their experience in working with your company. 2. Use your website to promote future outreach. Your website is the perfect place to let customers know about your company’s email

When it comes to your printing company’s website, the quality of your content (or lack thereof) can draw a potential print buyer to you or push them away. Poorly written or boring web copy is unlikely to capture attention or inspire action. To engage your audience and experience improved sales, you need well-written content on your website. Let’s talk about how you can turn your website content into a powerful selling tool with a little bit of extra care and attention. Why is Good Website Content Important for Your Print Business? Attract site visitors Build trust Demonstrate your print and marketing expertise Educate your potential customers on your line of print products Sell your potential clients on the benefits of your print products Deal with any potential objections BEFORE the potential customer talks to you Upsell – even before the first sale happens By making the right impression online and staying in touch with your prospects and customers, the sky is the limit when it comes to building a successful printing business. What is the Connection Between Engaging Website Content and Print Sales? Often, your website is the initial point of contact between you and a potential print buyer. While

Entrepreneur Leland Dieno says, “Your website is the center of your digital ecosystem, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.” We couldn’t agree more! However, websites are often viewed as one-and-done things you do when you start your print business rather than something transitional that will help you grow your print business. Don’t let this happen to you! Keeping your website fresh, relevant, and up-to-date is simpler than you might think. Here are five things you can do TODAY to dust off your digital doorstep and lay out the welcome mat for your print buyers. 5+ THINGS TO IMPROVE YOUR WEBSITE IN ONE DAY 1. Choose One Thing to Personalize Visitors to your website want to know who you are and what makes you different. Include photos of your local area, your print shop, staff, shop dog or cat,… the list goes on! The key is to add your personal touch to your website so others get to know you better. 2. Use Your Website’s Portfolio Feature Did you know your print website has a pre-filled portfolio to