Websites Archives - Page 4 of 10 - Marketing, content, & technology to help printers sell more printing

Remember the 1987 classic, The Princess Bride? When asked how to create the perfect marriage for print and digital, that famous movie marriage quote always comes to mind. “Mawage. Mawage is wot bwings us togeder tooday. Mawage, that bwessed awangment…” So, how do you create that “bwessed awangment” between print and digital? Well, here are nine things you can use

Are you charging too little and leaving money on the table? Or maybe you’re charging too much and scaring potential customers away before the money even makes it to the table? It’s hard to know… Until now! With this simple assignment, you’ll be able to verify that your pricing reflects what the market will support. Your Guide to Goldilocks Pricing

“Oh, I just love spam! It hardly takes up any of my time or causes me any inconvenience, and I find it all really interesting!” – said no one ever. Let’s be real, the more accurate (and universal) answer to spam is: UGH!!! Meet Your Nemesis: The Spambot While online print ordering allows you to level the competitive playing field

Every business needs a website, but have you ever stopped to think about why? Or stopped to evaluate if your print website is as effective as it could be? Having a website creates “…a window through which your business says hello to the world,” says blogger Amit Kalantri. And it’s true, especially when you consider that: Nearly 90% of people

Would you like to increase your credibility, boost your lead generation, and secure longterm customer retention? Of course, you would. And so would just about any other business. The question is, how. While most small business owners head straight over to marketing and advertising, it’s vital to recognize that the most powerful and effective advertising happens when your print buyers

Woman watching Coronavirus Resources For Printers webinars

Do you remember when you first realized that COVID-19 was not just “some other continent’s problem,” but was indeed something that would hit close to home? When you felt that impact coming, did you lose sleep? I think most small business owners did. All of a sudden, we found ourselves wide awake at night running through a checklist of things

Private Label Websites have been hailed as, “Your Secret Weapon for Repeat Print Business.” This customer retention heavy-hitter provides your print buyers with a custom, branded, print-buying experience, creating a super-highway between your print website and your print buyers’ website. However, the benefits of Private Label Websites will remain “pie in the sky” if you’re unable to get your print

Let’s face it: it can be drudgery to come up with new, relevant marketing content regularly or to build the online ordering technology needed by your print buyers today. But it shouldn’t be. Instead, these things should take care of themselves. They should happen automatically, so you (and other printers like you) can focus on all of the other items

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