It’s the first thing people look at when researching a company, yet almost always overlooked when considering their sales team.
“Your website doesn’t take breaks, it won’t call in sick,
and it’s focused on getting the results you want.”
Are you overlooking the sales impact your website can make?
That may sound corny, but think of it this way: did you interview the salespeople you have on your team now? Of course, you did!
Start by creating a list of “interview questions” that you can use to evaluate your website. For example,
When you hire an employee, you give him or her your time and attention to help improve their effectiveness. The same is required for your website.
In today’s digital age, consumers can order whatever they need with a few clicks of a mouse and have it delivered right to their door in a matter of days. The majority of these orders are placed without ever having to speak to a salesperson.
So, how do these buyers trust the retailers they’re ordering online from? They use social proof.
If you’re not familiar with social proof, it’s basically establishing proof of the “Come on; everybody’s doing it” argument. Retailers, small businesses, and you are proving the successful experience of buyers gone before and showing prospects that they can trust you.
Reviews, testimonials, and case studies have to prove this for you on your website. Be sure to include these on your custom sliders, your home page, custom pages, and more. Remember, your website has to sell the fact that buyers can trust your business even if they never meet one of your team members face to face.
Pro tip: An easy way to establish trust on your website is through a blog. A blog shows your audience that you understand their challenges and enjoy answering their questions. An excellent blog will help build confidence in your print buyers, build relationships with them, and increase sales. And, best of all, blogging doesn’t have to be hard — it can be done for you.
If a business doesn’t understand its customer, it doesn’t matter whether the consumer interacts with the business online or in person.
It’s easy to review your products and services through the lens of “Does this meet the needs of our buyers?” But how many businesses run their websites under that same kind of scrutiny? That kind of scrutiny begins by asking yourself some questions, such as:
Just as you wouldn’t hire a new salesperson and throw them into the deep end without making sure he or she had all of the information they needed, the same should be true of your greatest salesperson – your website. Invest in making it great!
Here are a few more practical tips to invest in your website and make it your top seller:
It’s time to start thinking of your website as more than just a glorified brochure and start treating it as the round-the-clock employee that it is. And good news, unlike your current sales team, you can try out your website salesperson free by clicking below!