Websites Archives - Page 2 of 9 - Marketing, content, & technology to help printers sell more printing

Print-buyer testimonials are among the most powerful marketing tools your print business has. However, it’s essential to present them in just the right way so that visitors to your website will read and be impacted by them. Sometimes, it’s not the words themselves that discourage potential print buyers from taking the time to read your testimonials. Often, it’s their layout

Productivity and efficiency are goals all companies strive toward, not just printing companies. But they don’t happen by accident. As Paul J. Meyer says, “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” – Paul J. Meyer When was the last time you focused on productivity and workflow efficiency

Jay Conrad Levinson once said, “Your website is the window of your business. Keep it fresh; keep it exciting.” When online visitors show up on your digital doorstep, the first impression you leave with them is critical. So ask yourself: what are your print buyers learning about your business when given the opportunity to peek through your online “window”? A

Getting your print business found online can be a struggle. Fortunately, some tools and solutions can make it easier than ever. One such tool is Google My Business. What is Google My Business? Google My Business (GMB) gives your print business a free business profile on Google’s search page. To find your Business Profile, search for “my business” on Google.

Every print business has its strengths and its weaknesses. To ensure you’re meeting your print buyers’ needs, it’s a great idea to take stock of the areas where your company is performing well and other areas where improvements can be made. This careful attention to your printshop’s performance not only benefits your existing clientele, but it also attracts new print

Sometimes offering innovative solutions to your print buyers and selling more printing can be as easy as a simple formula. If you’re struggling to capture the attention of your audience and are looking for new ways to shine the light on your printing business, check out these two solutions that, when combined, bring you the increase you’ve been looking for.

A great website can make all the difference for your print business. It can draw in potential print buyers, inspire, answer questions, and provide essential resources. Your website can be your greatest salesperson or a thorn in the side of your branding. Below are four websites, that in our opinion, excel in the area listed. Take a few minutes to

Pricing could be considered one of the great debates. Small business owners are often riddled with questions like these: “Should I lower my prices to beat out the competition?” “Or should I increase my prices to show I have more value to offer?” “Should I show my pricing on my website?” While these types of questions may continue to come

Owning a business can bring about a fantastic journey. Last year, my wife, Judy, decided to begin this entrepreneurial journey herself when she launched Fargo Glamping, a business built on the idea of Glamour + Camping = Glamping. So far, it’s been a successful journey for Judy, and it’s been fun to see her idea take shape. But watching my

The day-to-day effort it takes to own and operate a print business can leave little time for anything else. But when the daily grind keeps you head-down and plugging away, time can pass by much more quickly than you realize. By the time you do get a chance to look up, you might be surprised that things you once thought

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