Websites Archives - Page 2 of 9 - Marketing, content, & technology to help printers sell more printing

When it comes to your printing company’s website, the quality of your content (or lack thereof) can draw a potential print buyer to you or push them away. Poorly written or boring web copy is unlikely to capture attention or inspire action. To engage your audience and experience improved sales, you need well-written content on your website. Let’s talk about how you can turn your website content into a powerful selling tool with a little bit of extra care and attention. Why is Good Website Content Important for Your Print Business? Attract site visitors Build trust Demonstrate your print and marketing expertise Educate your potential customers on your line of print products Sell your potential clients on the benefits of your print products Deal with any potential objections BEFORE the potential customer talks to you Upsell – even before the first sale happens By making the right impression online and staying in touch with your prospects and customers, the sky is the limit when it comes to building a successful printing business. What is the Connection Between Engaging Website Content and Print Sales? Often, your website is the initial point of contact between you and a potential print buyer. While

Entrepreneur Leland Dieno says, “Your website is the center of your digital ecosystem, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.” We couldn’t agree more! However, websites are often viewed as one-and-done things you do when you start your print business rather than something transitional that will help you grow your print business. Don’t let this happen to you! Keeping your website fresh, relevant, and up-to-date is simpler than you might think. Here are five things you can do TODAY to dust off your digital doorstep and lay out the welcome mat for your print buyers. 5+ THINGS TO IMPROVE YOUR WEBSITE IN ONE DAY 1. Choose One Thing to Personalize Visitors to your website want to know who you are and what makes you different. Include photos of your local area, your print shop, staff, shop dog or cat,… the list goes on! The key is to add your personal touch to your website so others get to know you better. 2. Use Your Website’s Portfolio Feature Did you know your print website has a pre-filled portfolio to

Print-buyer testimonials are among the most powerful marketing tools your print business has. However, it’s essential to present them in just the right way so that visitors to your website will read and be impacted by them. Sometimes, it’s not the words themselves that discourage potential print buyers from taking the time to read your testimonials. Often, it’s their layout that stands in your way. Thankfully, changing your testimonial layout is a simple fix that can offer maximum impact. With a few simple tweaks, you can help your customer testimonials to pop and draw the attention your business deserves! First Things First: What is Social Proof? Social proof is a published review made by a person who has purchased a product or service and found it worthy. It is a powerful marketing initiative because others are more likely to consider the product or service if others have purchased it and found it useful. Social proof is highly effective at converting a browser into a consumer. One of the most critical social proof mediums is customer testimonials or online product reviews. These types of social proof will help your print business realize results when well-written and formatted. Social proof is proven

Productivity and efficiency are goals all companies strive toward, not just printing companies. But they don’t happen by accident. As Paul J. Meyer says, “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” – Paul J. Meyer When was the last time you focused on productivity and workflow efficiency at your print shop? Below are some tips to get you pointed in the right direction. Prepare for procrastinators. It’s important to anticipate that your print buyers will be procrastinators. Sure, you’d love to give them the benefit of the doubt and believe they will leave you with adequate time to complete their jobs, but that’s unrealistic. Customers expect you to move at the speed of THEM, not you. This means their due dates and problems become yours, and you have to deal with it. Are you ready? Takeaway: Implement an online ordering system that efficiently manages your production workflow, so you can anticipate and adjust to clients’ needs. Know who you are. On the flip side of bending to the needs of your print buyers, you also must have a solid understanding of who you are. What and your

Jay Conrad Levinson once said, “Your website is the window of your business. Keep it fresh; keep it exciting.” When online visitors show up on your digital doorstep, the first impression you leave with them is critical. So ask yourself: what are your print buyers learning about your business when given the opportunity to peek through your online “window”? A website can make or break your business, which is why it needs to remain one of your top priorities. When you focus on meeting the needs of today’s print buyers and selling more printing, you’ll quickly understand these top five reasons why printers choose the websites at Marketing Ideas For Printers. 1. Exclusively FOR PRINTERS Studies indicate that 175 websites are created every minute. That’s a new website every three seconds! While numbers like these might paint the picture that websites are a dime a doze, that’s simply not the case. Your website needs to fit the unique needs of your business and industry, and it needs to mold the wants and needs of your print buyers. The websites at Marketing Ideas For Printers were built by printers for printers. Who better to help you navigate your online presence than

Getting your print business found online can be a struggle. Fortunately, some tools and solutions can make it easier than ever. One such tool is Google My Business. What is Google My Business? Google My Business (GMB) gives your print business a free business profile on Google’s search page. To find your Business Profile, search for “my business” on Google. GMB allows you to list your business location on Google Maps and local search results. You can display important information about your business, including the opening/closing times, contact details, or a link to your website. And you can also manage multiple profiles. Google My Business provides your print business with a wealth of benefits, including: Local SEO Collecting reviews Business info directly from the search engine Marketing and communication tool Google My Business Insights and its benefits for analytics Free of cost Ease of Use The Many Benefits of Google My Busines For Your Print Business Let’s dive into some benefits of Google My Business a little further. 1. Better Visibility Simply verifying your business with Google will increase your chances of visibility, but you’ll want to make sure your info is accurate and engaging. Update all the print products

Every print business has its strengths and its weaknesses. To ensure you’re meeting your print buyers’ needs, it’s a great idea to take stock of the areas where your company is performing well and other areas where improvements can be made. This careful attention to your printshop’s performance not only benefits your existing clientele, but it also attracts new print buyers. Since some of those print buyers can’t put into words what they are looking for, and others simply won’t tell you, it’s up to you to figure out the little extras you can offer to ensure the ultimate customer satisfaction. Here is our list of 15 things your print buyers want but can’t (or won’t) tell you: 1. To receive good value Print buyers are like customers of any business. They’re willing to spend their hard-earned money, but they want to know they’re getting excellent value for every dollar they spend. 2. To be kept informed When an order is placed with your company, your print buyer appreciates being kept informed of the status of their order. Simple website-generated emails that keep them in the loop regarding production schedules, deadline adherence, problems encountered, and shipping dates all help promote

Sometimes offering innovative solutions to your print buyers and selling more printing can be as easy as a simple formula. If you’re struggling to capture the attention of your audience and are looking for new ways to shine the light on your printing business, check out these two solutions that, when combined, bring you the increase you’ve been looking for. Dynamic QR Codes QR codes have been around for a while. These small, but mighty little boxes of code magic have helped businesses around the world gain brand visibility and drive traffic to their websites. One famous QR code that you might be familiar with is that of CoinBase and their legendary Super Bowl ad this year. The ad was amazing simple and incredibly effective, featuring one QR code that bounced around a black television screen and changed colors. Add in a little 80s arcade music, and wham! All of sudden you have not only the winner of the “Super Clio” for best Super Bowl commercial, but also 20 million users to CoinBase’s site within one minute! Dynamic Versus Static QR Codes While many are familiar with QR codes, not as many are familiar with the differences between dynamic and

A great website can make all the difference for your print business. It can draw in potential print buyers, inspire, answer questions, and provide essential resources. Your website can be your greatest salesperson or a thorn in the side of your branding. Below are four websites, that in our opinion, excel in the area listed. Take a few minutes to take a peek and gather some insight, knowledge, and inspiration from printers doing their websites right. Ignite Printing in Brockville, Ontario: Branding Ignite Printing has a look all its own. A quick visit to this website and you’ll see “nice people; nice printing,” as their tagline says, but you’ll also see excellent branding. With a fun, groovy look, Ignite Printing knows how to make a great first impression. You’ll see evidence of this uniqueness in their website sliders, call-out boxes, their sidebar ads, and other areas throughout the site. If you’re looking for a new look and feel for your brand, Ignite Printing is the perfect website to gather up some inspiration. Supreme Graphics in Arcadia, Wisconsin: Testimonials Next on our list is Supreme Graphics. This website makes our list because they understand how to grow their business with testimonials

Pricing could be considered one of the great debates. Small business owners are often riddled with questions like these: “Should I lower my prices to beat out the competition?” “Or should I increase my prices to show I have more value to offer?” “Should I show my pricing on my website?” While these types of questions may continue to come as part of entrepreneurship, the last one can be tackled by looking at a few myths regarding online pricing. Take a look below. 3 Myths About Putting Pricing on Your Print Website Myth No. 1: Not Having Pricing on My Website Doesn’t Reflect My Print Business Famous American poet Emily Dickinson once wrote, “Saying nothing sometimes says the most.” Are you “saying nothing” when it comes to your website pricing? Listing pricing on your website lets your clients and prospects know exactly what they will get and for how much. You could even go so far as to say that pricing helps to build trust with your audience because it allows you as the printer the opportunity to both offer and delivery on a promise. Another way pricing reflects your print business is it gives your print buyers an idea

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