Online Ordering Archives - Marketing, content, & technology to help printers sell more printing

Did you know that your printing company’s online ordering process can quite literally set the tone for your customers? Especially now, when 68% of consumers have elevated their expectations of a company’s digital capabilities because of the COVID-19 pandemic. And, across the globe, 49% of shoppers say they’re shopping online now more than they were before COVID. With the uncertainty and chaos of the past year, convenience and simplicity are the buzz words being tossed around when it comes to online ordering, and your print shop will be held to the same standards. 5 Ways to Simplify Online Ordering for Your Print Buyers Your customers expect online ordering to be a streamlined and simple process. Here are five tips to help you get there. 1. Channel Your Inner Print Buyer The most important thing you can do to better your online ordering process, and your print business in general, is to think like a print buyer. From your website to your marketing to your online order forms, review everything through a potential buyer’s lens. Things that seem obvious to those of us in the printing industry can often leave question marks in the minds of our target audiences. What size

Private Label Websites have been hailed as, “Your Secret Weapon for Repeat Print Business.” This customer retention heavy-hitter provides your print buyers with a custom, branded, print-buying experience, creating a super-highway between your print website and your print buyers’ website. However, the benefits of Private Label Websites will remain “pie in the sky” if you’re unable to get your print buyers on board and using them. And now, you’ve got a whole new set of tools at your fingertips to make it easy with the Private Label Website Marketing Kit. Introducing the Private Label Website Marketing Kit Now you can easily reach out to your corporate customers and show them what you have to offer with a complete, online and offline marketing campaign as part of the all-new Private Label Website Marketing Kit. This kit highlights the incredible power of a private online ordering portal, and the time- and money-savings your clients can enjoy when they tap into it. The All-New Private Label Website Marketing Kit features offline components, including: Brochure Statement Stuffer (Insert size) Sell Sheet Sales Letter Presentation Folder Envelope And online components: Email Three sets of social media posts And everything you need to put it all

Let’s face it: it can be drudgery to come up with new, relevant marketing content regularly or to build the online ordering technology needed by your print buyers today. But it shouldn’t be. Instead, these things should take care of themselves. They should happen automatically, so you (and other printers like you) can focus on all of the other items it takes to run a successful printing company. Now, there’s a new and innovative way to access the content and online ordering solutions that will help you sell more printing without the expense or hassle of doing it yourself. Introducing the WordPress Plugin for Printers The WordPress Plugin is a free download that features paid subscription options for auto-updated marketing content and online ordering solutions for your WordPress website. It does exactly what it sounds like by removing all of that worry, drudgery, and overhead for a minimal investment of both time and money. Content + Online Ordering = More Sales While the WordPress platform is great for helping printers of all sizes launch a pretty new website quickly, often those websites are missing something… something BIG! You see, while these websites may look great on the surface, they’re missing

Sales can be a little like parenting. There’s love, hate (ok, dislike), joy, pain, and the very real possibility that you’ll pour everything you have into it and things still won’t turn out how you had planned. But, as with everything, that doesn’t mean your best course of action is to throw in the towel, give up, and hope for the best. Instead, you research, you learn how to make a better connection, you seek advice, and many of us straight up pray! There’s not much more we’ll offer when it comes to parenting, except as Red Green says, “Remember, I’m pullin’ for you. We’re all in this together.” When it comes to sales, however, here are a few tips to help you increase your chance of making a connection. You Scratch My Back. I’ll Scratch Yours. Sales are really just a simple exchange of goods. Sometimes you’re the giver, and sometimes you’re the receiver. If you give something, it’s human nature to expect something in return. If you receive something, you feel obliged to reciprocate. Many won’t admit it, but most of us have a mental tally going as to whether our next step with a particular person is