Online Ordering Archives - Marketing, content, & technology to help printers sell more printing

Did you know that your printing company’s online ordering process can quite literally set the tone for your customers? Especially now, when 68% of consumers have elevated their expectations of a company’s digital capabilities because of the COVID-19 pandemic. And, across the globe, 49% of shoppers say they’re shopping online now more than they were before COVID. With the uncertainty

Private Label Websites have been hailed as, “Your Secret Weapon for Repeat Print Business.” This customer retention heavy-hitter provides your print buyers with a custom, branded, print-buying experience, creating a super-highway between your print website and your print buyers’ website. However, the benefits of Private Label Websites will remain “pie in the sky” if you’re unable to get your print

Let’s face it: it can be drudgery to come up with new, relevant marketing content regularly or to build the online ordering technology needed by your print buyers today. But it shouldn’t be. Instead, these things should take care of themselves. They should happen automatically, so you (and other printers like you) can focus on all of the other items

Sales can be a little like parenting. There’s love, hate (ok, dislike), joy, pain, and the very real possibility that you’ll pour everything you have into it and things still won’t turn out how you had planned. But, as with everything, that doesn’t mean your best course of action is to throw in the towel, give up, and hope for