Did you know that your printing company’s online ordering process can quite literally set the tone for your customers? Especially now, when 68% of consumers have elevated their expectations of a company’s digital capabilities because of the COVID-19 pandemic. And, across the globe, 49% of shoppers say they’re shopping online now more than they were before COVID. With the uncertainty and chaos of the past year, convenience and simplicity are the buzz words being tossed around when it comes to online ordering, and your print shop will be held to the same standards. 5 Ways to Simplify Online Ordering for Your Print Buyers Your customers expect online ordering to be a streamlined and simple process. Here are five tips to help you get there. 1. Channel Your Inner Print Buyer The most important thing you can do to better your online ordering process, and your print business in general, is to think like a print buyer. From your website to your marketing to your online order forms, review everything through a potential buyer’s lens. Things that seem obvious to those of us in the printing industry can often leave question marks in the minds of our target audiences. What size
Open a can of outstanding, we have some important news to share! It’s time to reveal a very big project that we’ve been working on for you; we are ready to roll out an update to the Websites For Printers order forms! The Best of…Everything! This update includes the best of the original Level 1 website order forms, the best of the Document Library order forms, and the best of the current websites’ order forms. These “best ofs” combine together to create a highly customizable, functional, and (dare we say) beautiful order form system on your Websites For Printers websites. We’ve also added items that we believe will show up on your “best of” list pretty quickly…things like the return of global questions, where you can define your question once and use it multiple times throughout all of your website order forms. We’ve also added question rules, so that the answer to one question (envelope size, for example) will determine the display of other questions (window selections, in our envelope example). Streamlined Pricing Management The new order forms will streamline the way pricing is displayed on your website. There’s now one place to manage all pricing displays for each order form. You’ll have the option to display everything from no pricing at all to a price calculated in real-time using a Harmony-enabled connection