Every print business has its strengths and its weaknesses. To ensure you’re meeting your print buyers’ needs, it’s a great idea to take stock of the areas where your company is performing well and other areas where improvements can be made. This careful attention to your printshop’s performance not only benefits your existing clientele, but it also attracts new print buyers. Since some of those print buyers can’t put into words what they are looking for, and others simply won’t tell you, it’s up to you to figure out the little extras you can offer to ensure the ultimate customer satisfaction. Here is our list of 15 things your print buyers want but can’t (or won’t) tell you: 1. To receive good value Print buyers are like customers of any business. They’re willing to spend their hard-earned money, but they want to know they’re getting excellent value for every dollar they spend. 2. To be kept informed When an order is placed with your company, your print buyer appreciates being kept informed of the status of their order. Simple website-generated emails that keep them in the loop regarding production schedules, deadline adherence, problems encountered, and shipping dates all help promote


For any print business to succeed, you need customers! And, in times like we’ve all just experienced in 2020, you need customers for life that will weather whatever political candidates, pandemics, or other challenges may come, and who still stick it out and choose to do business with you. How can you be sure to make your printing business “sticky” enough to propel your business forward? It starts by laying the right foundation. The Foundation of Customer Retention Take a moment to consider a business you’re fiercely loyal to and think about why that is. If you’re like most of the other billions of consumers in the world, you’ll probably land around two things: customer service and ease of use. If you order your groceries online from your grocery store, for example, your purchase history, payment options, and saved items are all stored there for you. And, switching grocery stores would mean that you’d lose all that valuable information and would have to start over. (That sounds like work, doesn’t it?) Now, consider that same line of thinking from your print buyers’ point of view. What would a printer (yes, you)  need to provide for it to be too much work


Private Label Websites have been hailed as, “Your Secret Weapon for Repeat Print Business.” This customer retention heavy-hitter provides your print buyers with a custom, branded, print-buying experience, creating a super-highway between your print website and your print buyers’ website. However, the benefits of Private Label Websites will remain “pie in the sky” if you’re unable to get your print buyers on board and using them. And now, you’ve got a whole new set of tools at your fingertips to make it easy with the Private Label Website Marketing Kit. Introducing the Private Label Website Marketing Kit Now you can easily reach out to your corporate customers and show them what you have to offer with a complete, online and offline marketing campaign as part of the all-new Private Label Website Marketing Kit. This kit highlights the incredible power of a private online ordering portal, and the time- and money-savings your clients can enjoy when they tap into it. The All-New Private Label Website Marketing Kit features offline components, including: Brochure Statement Stuffer (Insert size) Sell Sheet Sales Letter Presentation Folder Envelope And online components: Email Three sets of social media posts And everything you need to put it all


Customer Retention For Printers, Marketing Ideas For Printers

Customer retention is the foundation of any business, including yours. If you want your print business to thrive, it’s essential that you have the tools available to your customers to easily order from you again and again. As the late American engineer, statistician, and business consultant William Edwards Deming once said, “Profit in business comes from repeat customers, customers that boast about your product or service, and that bring friends with them.” Are your print buyers boasting about ordering online with your company? If not, it’s time to consider tools that will propel you forward on your quest to instantly boost your customer retention. Laying the Foundation for Retention For printers, customer retention starts by finding ways to make yourself “sticky.” For your print buyers, sticky means they have: An easily accessible order history A no-fuss way to quickly reorder what they’re looking for Reduced decision making, not having to know all of the details because you (the printer) already have them stored with each product for reordering Here are three tools available to you that will help you create just the kind of “stickiness” you’re looking for. Check out the webinar below! Want more great tips like this? Sign up


“How do I get them coming back for more?” As a print owner, chances are that thought has rattled around your head more than once. Let’s face it, getting print buyers to order printing from you and then continue to order printing from you isn’t always easy. This is especially true when you consider how your competitors are just a click away screaming and flashing their wares as cheaper, better, more convenient, and any other flashy adjectives they can throw your way. But, don’t let that discourage you. You DO have some powerful weapons at your disposal. One of those heavy hitters is Private Label Websites. The Sticking Power of Private Label Websites By providing a custom, branded, print-buying experience for your corporate customers that they can then pass along to their print-buyers, you’ll create a steady inflow of print orders through your website. “I went from about twelve orders a month ten years ago to averaging 180-240 orders per month from online storefronts. Plus, 90% of the storefronts I’ve set up for customers have been used longer than eight years.” – Gary Chmielewski, Northern Ohio Printing What’s in it for You? As with anything in life, there is some effort required to


Have you ever tried to land that big corporate account, only to have your prospect ask if you can provide a private “storefront” website for their employees to buy from? Did you have to say “no” and lose the prospect? With Private Label Websites from Marketing Ideas For Printers, you can set up your clients for success by saying “yes” and win those big corporate contracts again and again! Create the Perfect Purchasing Experience By proactively creating Private Label Websites for your corporate customers, you provide their employees with all the convenient features of your website’s regular online storefront, except it’s customized to fit their own branding. Their employees get a purchasing experience that fits right in with the rest of their corporate intranet, and you get to enjoy the steady stream of sales that come along with those big accounts. Our most successful printer customers use Private Label Websites as the “ace up their sleeve” to land their biggest prospects. Using our convenient set-up tools, they can build a custom-tailored Private Label Website in ten minutes, with no programming experience needed! They don’t just tell their prospects they can deliver–they show them! Make Switching Not Worth It For Your


Out With The Old… It may be cliche, but it’s true all the same: all good things must come to an end. Our good friend Jay Nelson, publisher of Design Tools Monthly, has announced that after 21 years of producing the Design Tools Monthly newsletter he will now be taking an extended vacation. He’s definitely earned it, but we’ll be sorry to see it go. An online subscription to Design Tools Monthly was available as an add-on to Websites For Printers Level 2 websites, and bundled into Level 3 websites. So, where do we go from here? For the time being, we do not have a replacement for the Design Tools Monthly newsletter.  (We tend to think that Jay is irreplaceable!) The existing issues that are currently on your site will remain there in the near term. But they’ll start aging pretty quickly since they do such a good job of providing current news, so we plan to remove them at the end of the year. …In With The New While we’re sad to see Design Tools Monthly drawing to a close, we are happy to showcase the recent release of an exciting new feature: Private Label Websites. More and more print buyers


Private Label Websites More and more, your corporate customers are asking to order their printing from a website that looks like their corporate website, even though you’ll be managing it. What’s a small commercial printer do? How can you afford to build a new website to serve only one client?! Delivering What Corporate Customers Want That’s where our new Private Label Websites feature comes in. With Private Label Websites, you are now only 15 minutes away from delivering the same full-featured ordering system you provide for all of your customers through your WebsitesForPrinters.com website, branded to your corporate clients! Not only do these new features make it easy for you to provide a full print ordering system that’s fully branded to any corporate client that asks for it, but you can do so quickly and easily with the user-friendly tools built right into your Control Center. A Strategic Decision Strategically, Private Label Websites also help you turn your corporate clients into permanent customers. Historically, custom-branded ordering sites have proven to be extremely difficult for a customer to walk away from. So this is a clear win-win: your customers get a branded website that makes it easy for them to buy