Websites For Printers Archives - Page 2 of 10 - Marketing, content, & technology to help printers sell more printing

What scenes are so arresting you simply cannot look away? Peter Friederici of Orion magazine listed nine apprehending images including these: A single star shining through low clouds lit orange by the glow of streetlights. A ship interrupting the smooth expanse of any horizon . . . because a vessel on the water is a story whose arc you simply have to follow. How to “Lure” Your Audience Want to equip customers to apprehend viewers with their own arresting images? Sleek, compelling designs can make it difficult to look away! This month’s design tip, added to every website provided by Marketing Ideas For Printers, offers a few tricks for luring in viewers: “Good design understands that your eyes are sending information to your brain at an astounding rate. But because your brain cannot possibly capture every detail, sometimes it sees the edges of a particular image and fills in the missing pieces of the puzzle based on your previous life experience. By capitalizing on this thought, you can use clever design ideas that will gently encourage viewers to follow your lead.” Here are a few keys from the article to educate your clients: Fancy Brain Tricks Use optical illusions, colors,

Guess what? Responsive website design is in your future! We’re pleased to announce that all existing website designs provided by Marketing Ideas For Printers are now responsive! If your website is powered by the current Marketing Ideas For Printers platform, there’s a significant upgrade coming your way at no cost! What is Responsive Web Design? Simply put, responsive web design means making your website adapt to the size of whatever size your website visitor’s device is. In other words, if your prospect or customer is browsing your website while on a mobile phone, with responsive web design, they’ll be able to have the same, great experience on their phone as they would on a desktop, laptop, or tablet. 5 Great Benefits to You What’s in it for you? Check out these powerful and compelling reasons why responsive web design makes sense for your print shop. More mobile traffic. According to SimilarWeb, more than half of traffic to top websites in the U.S. came from mobile devices in 2015. Therefore, it’s essential for you to have a website that renders properly on smaller screens. Faster loading web pages. Your visitors and mobile users have short attention spans. Studies show that mobile

A marketing campaign is like a symphony – many complex parts, one beautiful outcome. As your customers weigh the elements of an upcoming project, they’ll look to you to work hard to blend the right mix of color, design, and narrative for the most dynamic outcome. How can you guide them to strike the best balance for greatest impact? As Henry David Thoreau once said: “Simplicity, simplicity, simplicity! I say, let your affairs be as two or three, and not a hundred or a thousand…” Simplicity can make your message ring forth through the clatter of daily noise. Opposing the Enemies of Simplicity Our enthusiasm to succeed can often create clutter, so it is important to build a strong, simple foundation from the start. The December marketing tip, available on every website provided by Marketing Ideas For Printers, identifies enemies of simplicity that sabotage our best marketing efforts. Here are a few highlights: Give Your Brand Center Stage. Let your work speak for itself rather than explaining it with highly descriptive content or excessive visual clutter. Less is more! Don’t overextend your design or your brand itself. Too many product variations can come at the expense of the distinct image you

Change is in the air! Recently, we’ve been making you aware of all sorts of changes like Flexible Pricing, the newly updated DesignEdit, and complimentary SSL certificates. While those are some big changes, there are some smaller, yet still impactful changes happening as well. Small, but No Less Important One of those changes is with the “Software Version Monitor.” As you may remember, that page began by asking if your customers’ software was up to date. Its premise was to make sure your customers were always in the know with the most recent software changes. Since most of the software listed on that page has now gone to a monthly subscription model (e.g., Adobe CC), we felt it didn’t make sense to continue to frame the page in the same way. So, if you haven’t already noticed, we have changed that page on our websites to read simply as “Popular Graphics Art Software.” With just some minor content tweaking, it will continue to be available for your customers as just another way to show you know your way around the industry. We will continue to monitor that monthly and keep it up to date for you as part of the Base

Imagine your beloved corner bakery, the coziest corner in your home, or the gentle warmth of a perfectly lit space. Perhaps it’s that pumpkin latte that sways your heart, but chances are, one of your favorite factors is the atmosphere. Like a soundtrack to a movie (or disorganization to a workspace), the environment can set the stage for what is to come. The same is true in design! What is it that makes superbly designed pieces feel clean-cut and crisp? Why do certain layouts or documents have that distinctly professional pop? Leading Like a Pro To get that clean, easy-to-read, professional look, top designers use three typography keys – leading, kerning, and tracking. This month’s Ideas Collection tip, featured on every website provided by Marketing Ideas For Printers, informs your customers about how to create perfectly spaced text, through leading and text positioning that has just the right touch. The article offers several helpful hints on vertical and horizontal character spacing, eliminating awkwardness, and simplifying layouts. For the InDesign program, our Ideas Collection tip offers a guide to adjusting the fixed leading in a few simple steps: Go to ‘Edit,’ ‘Preferences’ in previous versions of InDesign, or ‘Preferences’ in InDesign

Results. Whether it’s weight loss, test scores, or finances, tangible success is the payoff everyone wants. Your customers are eager to acquire customers and increase profits; it’s your job to sell them on PRINT as the strategic solution they need. Success Starts Here Start here! A 2015 DMA Response Rate Report found that, when it comes to results, direct mail consistently outperforms all digital marketing options. Direct mail allows readers to comprehend, process, and remember material more quickly and easily, with postcards and envelopes eliciting the best overall response. Think about how quickly you process your own mail – ‘bill, letter, junk, ad, … ’ It takes merely a split second to accept or discard each piece. Postcards put the message front and center as soon as the printed piece hits their hand. Front and Center with Eye-Popping Postcards The August design tip, available on every website provided by Marketing Ideas For Printers, features postcards as a simple way to guarantee rapid results. Our design tip offers several pointers to get your clients started: Get to the Point. Postcards should have one obvious call to action. Understanding the audience and key message will drive design, with branding that will reinforce

DesignEdit, Websites, Marketing Ideas For Printers,

This is what you’ve been waiting for! An online design tool that allows your website visitors to quickly produce designs worth printing, with no involvement from you! DesignEdit Goes 2.0! These days, customers have been conditioned to look for a quick and easy online shopping experience that they can do themselves. They expect speed, convenience, access to you 24/7/365, and beautiful design they had a hand in creating. That’s why we have DesignEdit available for your website from Marketing Ideas For Printers! DesignEdit offers your prospects and customers the ability to create ready-to-print online design projects starting with either a blank canvas or one of 20,000+ pre-built templates. From changing colors to cropping images, DesignEdit means quick and easy design for your customers and more profitable print jobs for you. See What’s New Many of you probably recognize the name DesignEdit. It’s been a feature available on websites from Marketing Ideas For Printers for quite a while now. But, now, it’s even better! Here are the top three improvements you’ll see in the upgraded DesignEdit on display at Booth 351: An all-new editor that allows for increased flexibility and an easy, more enjoyable user experience. A broader range of 20,000+ ready-to-use templates that

DesignEdit, Marketing Ideas For Printers, Websites, Printers

There’s a new DesignEdit in the works, and you’re gonna love it! What’s DesignEdit? DesignEdit is an online design tool available on websites from Marketing Ideas For Printers. It offers your prospects and customers the ability to create ready-to-print online design projects starting with either a blank canvas or from one of 20,000+ pre-built templates. From changing colors to cropping images, your website visitors will be able to quickly produce a design worth printing, with no involvement from you! What’s New? Savvy readers will already recognize the name DesignEdit. It’s been a feature available on websites from Marketing Ideas For Printers for quite a while now. But, it’s about to get a makeover. A big makeover! Here are just some of the improvements you’ll see in the upgraded DesignEdit: More Templates For Your Customers The library of templates has been expanded to include over 20,000 ready-to-use templates. That’s twice as many as before! Your customers will be sure to find something that will quickly get them designing and printing with you! More Relevant Templates The template collection is now more in line with what a North American audience would expect to see. Searching for “football”? You’ll see a brown, oblong object with white stripes on the

If you’re looking for a creative way to grow your business with a loyal following of print customers, you’ll want to check out the Printer@Work email newsletter! The Choice is Yours The Printer@Work newsletter is emailed on your behalf on the 1st and 3rd Tuesday of the month, and contains ten minutes of fun, engaging content that your audience will look forward to reading. Each issue includes an inspirational letter from the owner, a humorous business cartoon, marketing tips, useful ideas, tech tips, and unique print products. Have your own content you want to include? No problem. You have the control to completely customize the Printer@Work newsletter to suit you, or you can use the quality content provided and take more of a hands-off approach. Great Content and More Printer@Work also increases traffic to your website with links to your homepage and “sticky” areas, such as the Ideas Collection and Fun@Work. Check out this example of a recent inspirational article, “The Boots.” Here’s a comical story that anyone who has taken care of small children can relate to… One day, a kindergarten teacher was helping a student who was struggling to put his winter boots on. The teacher was pulling and the

Odyssey, MIS, Marketing Ideas For Printers, How Do I Know You're Print MIS Will Be Around

For those discovering Odyssey (our new Print MIS) and learning about Marketing Ideas For Printers for the very first time, it’s not surprising to have questions like this: How do I know Marketing Ideas For Printers will be around for the long haul? How can I be assured that Odyssey will be viable in the future if I choose Odyssey as my Print MIS? Those are good questions, and not too difficult to answer. It Starts with Our History The answer actually starts in the late 1980s with the birth of Ink Inc., which at that time was the name of the company that started the direct mail service provided by Marketing Ideas For Printers. Just click the history link at the bottom of any page on our Direct Mail For Printers website and you’ll see the story of how Ink Inc. began. Over time, we’ve added Websites For Printers (2001), Social Media Marketing For Printers (2009), and Email Marketing For Printers (2009) to the services offered by Marketing Ideas For Printers. Each service was quickly embraced by both new and existing customers, and each service quickly achieved sustained profitability. Each service has stood the test of time, and each service has adapted to continue to be relevant.

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