Tangible print marketing still makes the biggest impact. Flyers—versatile, cost-effective, and visually striking—continue to be one of the most effective tools for businesses looking to promote events, showcase offers, and connect with their audience.

This month’s Direct Mail for Printers content (for May distribution) focuses on the power of flyers to grab attention, drive action, and leave a lasting impression. Whether you’re helping a business promote a Memorial Day sale, a community event, or a seasonal offer, these ready-to-use marketing pieces ensure your customers stay ahead with print.

5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS

May’s theme, Flyers: The Versatile Marketing Powerhouse, highlights the role of flyers as one of the most effective print tools for businesses. From creative folds to eye-catching layouts, this month’s content helps your print buyers leverage flyers for high-impact promotions.

This theme runs through all our marketing packages, giving you a unified strategy to promote your services while helping your customers succeed with print.

Coffee Break Newsletter

Lighthearted 8.5″ x 14″ direct mail newsletter

The Coffee Break newsletter adds humor and insight to keep your print shop top-of-mind with customers. This edition includes:

• A collection of lighthearted jokes, such as:
  “Why did the donut go to the dentist? To get a filling.”
• A fun sidebar on Mother’s Day by the numbers:
  ✔ $35 billion spent annually on Mother’s Day gifts and meals.
  ✔ 122 million phone calls made to moms—more than any other day of the year!
• A June calendar packed with fun facts, including National Iced Tea Day (June 10) and the anniversary of the Statue of Liberty arriving in the U.S. (June 17, 1885).

Engage your customers today with humor and insight using Coffee Break!

FastStart Direct Mail

Fold-over mailer and postcard

Flyers: Innovation in Every Fold

This month’s FastStart campaign shows how unique flyer folds can enhance marketing efforts with:

• Tri-folds for restaurants – A perfect format for menus and takeout specials.
• Accordion-folds for real estate – Display property listings and maps in an easy-to-carry format.
• Gatefolds for retail – A bold reveal for new products or sales promotions.
• Z-folds for nonprofits – A step-by-step guide to fundraising and donations.

Encourage your print buyers to choose flyers using FastStart!

Local Edge Postcard

6″ x 9″ postcard promoting local printing advantages; EDDM option

The Creative Advantage of Local Printing

Showcase how local expertise makes a difference with high-quality, custom flyers.

• Professionalism in Print – Flyers ensure businesses present their message effectively.
• Tailored for Each Brand – Personalized designs reinforce company identity.
• Locally Produced with Care – Quality, service, and reliability from a trusted local printer—YOU!

Did You Know? 38% of consumers prefer to support local businesses whenever possible!

Promote your print shop’s expertise with Local Edge!

National Direct Mail

Envelope/self-mailer and 6″ x 11″ postcard campaign, with email and social content included

Flyers: Flexible, Affordable, and Impactful

With more businesses relying on digital, flyers bring the power of print back into the spotlight with National Direct Mail. Show your print buyers:

Why Flyers Work:

• Tangible and Memorable – Unlike emails, flyers stay in customers’ hands.
• Perfect for Events and Promotions – From sales to seasonal celebrations, flyers get attention.
• Eco-Friendly Options Available – Sustainable printing choices support green business practices.

Give your customers the power of print with National Direct Mail!

Printer’s Press Newsletter

4-page customer newsletter featuring industry insights & engaging articles

This month’s Printer’s Press delivers a mix of useful insights, engaging stories, and print inspiration, including:

• Gardening for Health – The physical and mental benefits of gardening.
• Stretch Your Way to Better Health – Simple daily stretches to boost flexibility and reduce stiffness.
• Travel Spotlight: Great Smoky Mountains National Park – A must-visit spring destination for outdoor lovers.
• Print in Action: Tear-Away Flyers – How perforated flyers help businesses share promotions and event details.

Bonus Content: Trivia, a delicious grilled pineapple rings recipe, and an inspiring customer service story from Opryland Resort.

Deliver value with engaging print content through Printer’s Press!

NEW ONLINE MARKETING CONTENT THIS MONTH

Great websites need great content. Share your expertise and give your visitors a reason to come back with the latest Ideas Collection tip.

Ideas Collection: 

Online Tech Tip for Your Website

Print Like a Pro with Trapping & Imposition

This month’s Ideas Collection tech tip explains how to prevent print errors with two key techniques:

Trapping: Ensures colors don’t leave unwanted gaps in print.

Imposition: Arrange pages correctly for cutting and folding.

High-quality print materials can elevate a brand, create strong impressions, and drive action.

Whether you’re designing brochures, booklets, or marketing materials, understanding the basics of trapping and imposition helps ensure your final prints look polished and professional.

Pro Tips You’ll Give Your Print Buyers Through Your Online Content:

• Check proofs carefully before printing large runs.
• Use professional design software like Adobe InDesign for automatic trapping.
• Talk to your printer early to avoid costly mistakes.

This latest tip is available via subscription through our Base Website or via our WordPress Plugin.

Help your customers print with precision using this month’s Ideas Collection tip!

Make May a Month of Impactful Print Marketing!

From flyers that transform marketing to print techniques that ensure flawless execution, this month’s content is packed with strategies to elevate your brand and engage your customers.

Need help planning your next print campaign? Contact us today to explore how these marketing materials can boost your business! Download free samples below!