Create the Perfect Space

Imagine your beloved corner bakery, the coziest corner in your home, or the gentle warmth of a perfectly lit space. Perhaps it’s that pumpkin latte that sways your heart, but chances are, one of your favorite factors is the atmosphere. Like a soundtrack to a movie (or disorganization to a workspace), the environment can set the stage for what is to come.

The same is true in design! What is it that makes superbly designed pieces feel clean-cut and crisp? Why do certain layouts or documents have that distinctly professional pop?

Leading Like a Pro

To get that clean, easy-to-read, professional look, top designers use three typography keys – leading, kerning, and tracking. This month’s Ideas Collection tip, featured on every website provided by Marketing Ideas For Printers, informs your customers about how to create perfectly spaced text, through leading and text positioning that has just the right touch.

The article offers several helpful hints on vertical and horizontal character spacing, eliminating awkwardness, and simplifying layouts. For the InDesign program, our Ideas Collection tip offers a guide to adjusting the fixed leading in a few simple steps:

Go to ‘Edit,’ ‘Preferences’ in previous versions of InDesign, or ‘Preferences’ in InDesign CC
Choose ‘Type’ from the left-side of the list
Under ‘Type Options,’ choose ‘Apply Leading to Entire Paragraphs’
Select ‘OK’

Now, every paragraph will inherit identical options, giving clear, consistent text that is easily read by all. Mastering leading allows your clients to create well-formatted text that will intrigue and impress.

A Project That Pops

Coach YOUR clients on perfect typography that can make their text the star of the show! Preview this tip on one of our public demo websites or give us a call at (701) 241-9204 or (800) 736-0688 to chat more about getting started with a free, no-risk demo.