Print Tip Archives - Marketing, content, & technology to help printers sell more printing

Imagine your beloved corner bakery, the coziest corner in your home, or the gentle warmth of a perfectly lit space. Perhaps it’s that pumpkin latte that sways your heart, but chances are, one of your favorite factors is the atmosphere. Like a soundtrack to a movie (or disorganization to a workspace), the environment can set the stage for what is to come. The same is true in design! What is it that makes superbly designed pieces feel clean-cut and crisp? Why do certain layouts or documents have that distinctly professional pop? Leading Like a Pro To get that clean, easy-to-read, professional look, top designers use three typography keys – leading, kerning, and tracking. This month’s Ideas Collection tip, featured on every website provided by Marketing Ideas For Printers, informs your customers about how to create perfectly spaced text, through leading and text positioning that has just the right touch. The article offers several helpful hints on vertical and horizontal character spacing, eliminating awkwardness, and simplifying layouts. For the InDesign program, our Ideas Collection tip offers a guide to adjusting the fixed leading in a few simple steps: Go to ‘Edit,’ ‘Preferences’ in previous versions of InDesign, or ‘Preferences’ in InDesign

Ideas Collection, Print Tips, Make it shine, Marketing Ideas For Printers

Adding shading to a piece of art, polish to furniture, and wax to a sports car; what’s the similarity? A desire to find something simple and make it SHINE. Educate and Intrigue At Marketing Ideas For Printers, we help you sell more printing! Through our direct mail, websites, and print management systems, we help you shine as you entice customers to print locally, to order frequently, and to partner with you to produce remarkable results. While many customers know the “business basics,” often the client is looking to YOU for inspiration. Each month, our Ideas Collection tips offer helpful ideas for print, marketing, design, and technology. When customers view you as a credible, reliable resource, your business is sure to benefit! Here’s an example from our latest print tip, added to every website offered by Marketing Ideas For Printers. The Perfect Cover If you’re looking for a simple step to effortlessly enhance your printed project, consider adding varnish. Print varnish adds a transparent coating that reduces smear, prevents wear, and adds durability and strength. Just like paint, there are three basic finishes: satin, gloss, and dull (matte). Weigh these considerations when choosing a varnish that’s best for you: Dull/Matte: A matte