Level 1 Websites Archives - Marketing, content, & technology to help printers sell more printing

Last week, my wife dropped her iPhone. She was upstairs, and I was downstairs when I heard the phone hit the floor. This was not your ordinary phone drop; this was the phone’s life-ending “thud!” I was pleasantly surprised at how easy it was to replace her phone, and it was because of one easy change: flexible pricing. That’s the starting point for the video below (4:28), which explains the new, flexible pricing for websites from Marketing Ideas For Printers. Flexible Pricing Summary: Gone are the three incremental levels of bundles (the Start, Grow, and Conquer bundles). In their place are bundles designed to serve specific purposes. This new pricing structure will take effect for existing customers on January 1, 2018. We’re telling you now, so you have plenty of time to find the right combination of add-ons that work for you. And, if you don’t make any changes by January 1, that’s no problem; we’ll just roll over your current add-ons into the new pricing plan at that time. However, the transition to this flexible pricing also coincides with some other important changes, so you’ll want to keep reading to see how these changes affect you. A Time-Sensitive DesignEdit Upgrade Offer Summary:

Consumer Reports, Printer@Work, Websites, Marketing Ideas For Printers

We received notification from one of our content partners, alerting us of their decision to discontinue distribution of twice-weekly content from Consumer Reports. For you, that means the Consumer Reports content that is linked to your Printer@Work email newsletter will be phased out. Here are some dates for you to be aware of: The last Consumer Reports content that will be published to your website will appear September 6, 2017. The last issue of Printer@Work that links to that Consumer Reports content on your website (including all archived content) will be delivered September 19, 2017. Future issues (delivered after September 19, 2017) will no longer link to the Consumer Reports content on your website. The archived content will be available on your website through September 29, 2017. Even though Consumer Reports is making an exit, your subscribers will continue to enjoy articles and cartoons from Close to Home, Bottom Liners, Non-Sequitur, Focus on the Family, and this gem from Moderately Confused:

DesignEdit, Websites, Marketing Ideas For Printers,

This is what you’ve been waiting for! An online design tool that allows your website visitors to quickly produce designs worth printing, with no involvement from you! DesignEdit Goes 2.0! These days, customers have been conditioned to look for a quick and easy online shopping experience that they can do themselves. They expect speed, convenience, access to you 24/7/365, and beautiful design they had a hand in creating. That’s why we have DesignEdit available for your website from Marketing Ideas For Printers! DesignEdit offers your prospects and customers the ability to create ready-to-print online design projects starting with either a blank canvas or one of 20,000+ pre-built templates. From changing colors to cropping images, DesignEdit means quick and easy design for your customers and more profitable print jobs for you. See What’s New Many of you probably recognize the name DesignEdit. It’s been a feature available on websites from Marketing Ideas For Printers for quite a while now. But, now, it’s even better! Here are the top three improvements you’ll see in the upgraded DesignEdit on display at Booth 351: An all-new editor that allows for increased flexibility and an easy, more enjoyable user experience. A broader range of 20,000+ ready-to-use templates that

Ideas Collection, Websites, Marketing Ideas For Printers, Create the Perfect Match

“Why do two colors, put one next to the other, sing? Can one really explain this? No. Just as one can never learn how to paint.” ~Pablo Picasso Make Their Printed Materials Sing World famous chef Wolfgang Puck compares cooking to music and to art. Just as there are so many notes or colors, he says, “there are only so many flavors. It’s how you combine them that sets you apart.” So how do you fill your printed materials with flavor and make them sing? Pass with Flying Colors It all comes down to the numbers. Color matching allows you and your customers to communicate effectively about a challenging, variable subject: color. You understand that what looks like magenta to one customer could easily be described as “red-purple” by another. Helping your customers understand and properly use CMYK and PMS colors in their printing projects will ensure accurate printing and precise, gorgeous color hues, making you the hero! This month’s print tip, provided on every website provided by Marketing Ideas For Printers, helps your customers navigate the intricacies of PMS and CMYK systems. Here’s a sneak peek. CMYK Colors: The term CMYK refers to the ink colors that make up

Websites, Ideas Collection, Marketing Ideas For Printers, The Delicate Dance of Decision

Have you ever entered a furniture store and been bombarded by overly eager sales associates? Though you were originally in a buying mood (and the price was just right!), you just couldn’t commit. Why? A classic case of “too much, too soon.” Sales are more than just transactions, they involve a journey of decision. Push too hard, and customers run. Keep it too casual, and they put off decisions. What is the ideal balance? Creating a sales funnel, or content path, for people to follow is one way to engage prospects through every step. This month’s marketing tip, available in the Ideas Collection of every website provided by Marketing Ideas For Printers, describes three “buckets” that offer guidance and appropriate information at just the right time. Top of the Funnel: Awareness People don’t typically begin their journey with an intent to commit. They have to be gradually convinced! This begins with building awareness, which is purely informational, not promotional. Casual placements may trigger a hidden interest that prompts them to move forward. Middle of the Funnel: Consideration Once you’ve built awareness, your content marketing should shift toward the direction you want them to proceed. While you are not making a

Cut to the Quick, Marketing Ideas for Printers, Ideas Collection, Websites

Practice makes perfect! If you’ve ever played piano or any other musical instrument, chances are you remember the time spent honing a select performance piece. You could play that piece almost flawlessly, but two or three sections still made you stumble. The solution? Isolating those critical measures and practicing muscle memory repeatedly until perfection. Increase Proficiency with Keyboard Shortcuts Help your customers develop the muscle memory skills that will permanently increase their technical proficiency! This month’s Tech Ideas Collection Tip, available on every website provided by Marketing Ideas For Printers, features simple keyboard shortcuts to give users mastery over the important functional commands of Adobe InDesign. Help them learn basic tricks to unlock the creative potential for documents across a full spectrum of digital and print media. Accelerate Your Potential Want to do more? Enrich your customer base and enhance your potential with fresh ideas content, available each month on every website provided by Marketing Ideas For Printers. Preview the full Become A Keyboard Shortcut Superman tip on one of our public demo websites or request your own personal demo website below. START FREE DEMO

If Everyone Wins at SEO, then No-one Wins, Websites, Marketing Ideas For Printers,

Something we hear a lot is, “Do I really need to care about SEO on my website? I mean, aren’t you guys already taking care of that for me?” To get you an honest answer to that question, let’s unpack that a little. We’ll show you what we do to help you get the best search engine optimization (SEO) results, and follow that up with tips on how you can take your SEO to the next level. Form or Function? SEO is part form and part function, so let’s take a look at both form and function. Here’s what you need to know: We take care of the “function” part so that together we’re well-positioned to help you take care of the “form” part. How we help: We make sure your website functions in a way that makes search engines happy. We make sure the website code adheres to search engine best practices. One geeky example: Websites from Marketing Ideas For Printers embed properly-formatted sitemaps, and that’s a “must do” if you want to make it easy for search engines to index your website. That’s a little taste of what we do make sure you’re well-positioned for search engine success. Now, let’s turn the focus and

Cut Through the Clutter with Beautiful Print Promotions, Websites, Ideas Collection, Marketing Ideas For Printers

Average media consumers are staggering under the weight of spam e-mails and information overload. Think you can’t compete? Think again! While your customers may believe print advertising has grown stale, the “digital deluge” means there has never been a better time to highlight beautiful print promotions. Rules of the Road The newest design tip in our Ideas Collection, available on every website provided by Marketing Ideas For Printers, features print options for anyone looking to cut through the digital clutter. Remind clients that repetition is crucial. Sending out just one mailing piece will not provide the desired results. Instead, help them to see the benefits of designing a series of staggered, targeted pieces, including a precise promotion, call to action, or a clear next step to ensure the message engages readers and delivers a consistent, compelling message. 5 Ways They Can Toot Their Own Horn Ready to roll? Here are five common promotions featured that will get your customers and prospects thinking about themselves: Self-Promotion: Detail exclusive offerings or illuminate company strengths. Brag Promotions: Let the audience know about an impressive award, ranking, or community contribution. Capabilities Promotions: Remind clients of breadth, depth, or proficiency of services. Invitations: Feature a

Websites, Ideas Collections, Marketing Ideas For Printers, The Perfect Score

To score or not to score? This question faces anyone creating a printed piece that must be folded before mailing, display, or delivery. Your customers may not realize the importance of scoring paper or preparing printed materials so that they fold cleanly. Our latest print tip, added to the Ideas Collection of every website provided by Marketing Ideas For Printers, gives your clients a basic tutorial on the criteria and methods to consider when weighing the benefits of including this step in the print process. To Score or Not to Score? Educating your customers regarding scoring is easy with this latest print tip. Here’s a sample from the article: While in some cases folding without scoring is sufficient, often scoring will eliminate unsightly creases and buckling in the printed material. The primary consideration in whether or not to score a printed piece is the thickness of the paper being used for the project. As a general rule, paper that is 100 lbs. or heavier should be scored before folding. Other instances where scoring the paper is recommended would include: There is heavy ink coverage across the folded area. You will be folding against the grain of the sheet. A critical

Who do you think is going to make more money? A printer whose web address appears on page 25 of your search engine results, or on page 1? Here’s the story behind that loaded question. If you search for “Ohio Printers” you’ll see Northern Ohio Printing (nohioprinting.com) right at the top of the list of Google’s organic search results. Northern Ohio Printing (nohioprinting.com) used to be on page 25, but now, nohioprinting.com is on page one … in the #1 position! How does something like that happen? For Northern Ohio Printing it happened because they upgraded their Level 1 website with Websites For Printers to the current Websites For Printers platform. We recently created a helpful web page you can use to learn about the SEO improvements that lead to more opportunities to sell printing. Selling more printing: that’s the very best reason to move to the current Websites For Printers platform. Want to get the sales opportunities that come with great SEO? We’ve got you covered!