Is Your Print Company’s Branding Stale? 12 Questions to Ask Yourself
As a print company owner, you know the importance of branding. It helps your business stand out in a crowded market and creates a lasting impression on potential customers. However, as time goes by, it’s possible for your branding to become stale or outdated. This can have a negative impact on your business and hinder its growth. If you are
13 Marketing Fails That Are Totally Fixable
If you think it’s a constant struggle to market your services effectively to print buyers, you’re not alone. With advancements in technology and changes in print buyer behavior, your regular marketing strategies may not be as effective as they used to be. Is this you? Below, we’ve outlined 13 marketing fails that might be keeping you from connecting with prospective
The 7-Point Marketing Audit Checklist For Printers
Are you struggling to ensure your marketing efforts are on track and optimized for success? Ineffective marketing strategies waste time and resources without yielding desired results. Imagine investing time and money into marketing efforts that fail to generate the desired outcomes. Frustrating, isn’t it? Without a clear understanding of your target market and a cohesive branding strategy, your printing company
Using Social Media and Email to Direct Print Buyers to Your Website
If you’re struggling to get the word out that you’re ready, willing, and able to help others with their print marketing needs, here are some must-haves and must-dos to help drive traffic to your website using social media and email marketing. What to Post on Social Media Social media should be a melting pot of engaging content. A good rule
3 Steps to Crafting A Marketing Message Your Ideal Buyers Will Love (Part 1: Who)
Messaging is everything. It drives your entire business, should be crafted synonymously with your core values, and built around a clear, compelling reason why your prospects should want to do business with you. Yet, the majority of printers have no core messaging, and no relevant message strategy (other than to sell something somebody wants). So, how do you craft content
A New DesignEdit is Almost Here!
There’s a new DesignEdit in the works, and you’re gonna love it! What’s DesignEdit? DesignEdit is an online design tool available on websites from Marketing Ideas For Printers. It offers your prospects and customers the ability to create ready-to-print online design projects starting with either a blank canvas or from one of 20,000+ pre-built templates. From changing colors to cropping images, your website visitors
Drum Up Repeat Business With the Printer@Work Email Newsletter
If the toughest part of business is landing that new customer, the second toughest part is getting them to come back! The innovative Printer@Work email newsletter helps you sell more printing by generating that much-needed repeat business, with style! This time-tested feature has been a part of our websites for more than 12 years, with more than 300 publications produced.
The MI4P Process
This two-minute video will show you how we take you through Our Proven Process. No surprises; no bumps in the road!
It's worked for hundreds of printers just like you; it will work for you, too! Download the MI4P Proven Process PDF below, and follow along.
PDF: The MI4P ProcessSay Hello
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