Emails Archives - Marketing, content, & technology to help printers sell more printing

If you’re looking for a creative way to grow your business with a loyal following of print customers, you’ll want to check out the Printer@Work email newsletter! The Choice is Yours The Printer@Work newsletter is emailed on your behalf on the 1st and 3rd Tuesday of the month, and contains ten minutes of fun, engaging content that your audience will look forward to reading. Each issue includes an inspirational letter from the owner, a humorous business cartoon, marketing tips, useful ideas, tech tips, and unique print products. Have your own content you want to include? No problem. You have the control to completely customize the Printer@Work newsletter to suit you, or you can use the quality content provided and take more of a hands-off approach. Great Content and More Printer@Work also increases traffic to your website with links to your homepage and “sticky” areas, such as the Ideas Collection and Fun@Work. Check out this example of a recent inspirational article, “The Boots.” Here’s a comical story that anyone who has taken care of small children can relate to… One day, a kindergarten teacher was helping a student who was struggling to put his winter boots on. The teacher was pulling and the

Earlier this summer, my family took a fun vacation to the beautiful Black Hills area of South Dakota. One of the best parts of going on that vacation actually happened before I even left, when I received this note from Rachel, my personal assistant: “Let me know if you need to touch base on anything before your vacation or if I can help you out with anything additional while you’re gone. We need to make sure your brain doesn’t float back this direction for a whole week, so be sure to let me know what I can carry while you’re away.” How wonderful is that?!? Rachel is my secret weapon. She helps keep things manageable, and allows me to take worry-free vacations. I Don’t Like Auto-Responders I don’t know about you, but I always cringe a little bit when I send an email and instantly get a vacation/out of the office auto-responder email. They always sound like this to me: Thanks for sending your email. I care about you, but I don’t care enough to make sure that your email gets handled properly when I’m gone. After all, I’m on vacation and I’m not worrying about anything! So, if you think you still need some

My family loves camping. We started camping nine years ago, back when our kids were two, four, and six years old. We drove a GMC Yukon, hooked the camper up to the hitch, shoved the kids in the back seat, and hit the road. Traveling was a blast! We’re getting ready for this year’s camping season and it’s pretty much the same formula, but with one important change. My family informed me that in order for us to have a successful (and by successful they mean “happy!”) camping season, we would need a tow vehicle with three rows of seating instead of two. You see, nine years later the kids were getting bigger, but the Yukon wasn’t. So a few weeks ago, with a certain amount of sentimentality, the Yukon left our family, and our driveway welcomed a new-to-us Chevy Suburban with three rows of seating. Let the camping season begin! Email is like that too. “The kids were getting bigger but the Yukon wasn’t,” is replaced by “The files are getting bigger, but the email capacity isn’t.” That’s changing, as of June 1, 2014! You’re about to get more email capacity, and unlike my purchase of the Suburban, this upgrade is pretty tame on

Recently, some of our customers may have had problems logging in to their email accounts. We know email is like oxygen these days, you just can’t survive without it, so we’re proactively working with our customers to resolve this issue. Here’s the rest of the story: a couple of days ago, our technology partner, Rackspace, detected a possible breach in their security. They emphasized that the likelihood of any critical information being exposed is very low. Here are their exact words: For security purposes the passwords have already been reset. Again, we’d like to mention that the data contained in the at risk files would more than likely be benign data. Rackspace is adamant about maintaining the best security possible. So, to protect you and your information, they have reset the passwords of the email accounts that have potentially been exposed, to prevent any potential threat of someone accessing your mail, or using your account for unauthorized activities. We have been provided with a list of the 176 affected email accounts, and are in the process of contacting account holders to assign new passwords. We apologize for this inconvenience…but we hope you agree that your online security is worth the inconvenience.