You don’t have to convince your customers that marketing matters—but you can show them why print is the smartest way to do it.

June’s content lineup (available now) is focused on brochures, and for good reason: brochures help your print buyers explain what they do, why it matters, and why their brand is worth paying attention to.

When your clients succeed, you succeed—and every newsletter, postcard, and white paper you share this month helps build that momentum.

Each piece below is designed to help you spark meaningful conversations, reinforce the value of print, and drive more orders for your shop. Whether you subscribe to one package or all of them, here’s how to make the most of what’s available for June.

Direct Mail For Printers Options

Coffee Break Humor Newsletter

Build rapport with a smile—and keep your brand top-of-mind.

If you’re looking for a warm, casual way to stay in front of your customers, the Coffee Break newsletter is your go-to conversation starter. This 8.5 x 14 foldable mailer is packed with clean jokes, quirky trivia, and a fun calendar to keep things light and relatable.

Example jokes this month include:

• “What do dentists call X-rays? Tooth pics.”
• “I used to be a banker… but I lost interest.”

The trivia sidebar includes memorable facts like what “petrichor” means (that fresh smell after rain) and the name for the dot over an “i” (a “tittle”—yes, really).

Why the Coffee Break newsletter works:
This isn’t a hard sell—it’s a soft touchpoint that builds familiarity. The kind of piece customers hang on the fridge or share with a coworker. Use it as a gentle check-in, or as a leave-behind during deliveries. It keeps the relationship alive, so you’re the first call when their next project pops up.

FastStart

Help print buyers tell their story—with print that performs.

This month’s FastStart flyer encourages businesses to go beyond a basic tri-fold and create brochures that are bold, beautiful, and built to make an impact. The headline—“Inspire Curiosity”—sets the tone for storytelling in print, and the companion postcard reminds readers that “The best marketing doesn’t just sell—it creates connections.”

It’s perfect for targeting your business clients launching new products, promoting summer specials, or prepping for trade show season.

How to use FastStart effectively:
Pair it with a personal note:

“I thought of your business when we printed this. Let’s talk about how a brochure like this could help you reach more customers.”

And don’t forget the built-in incentive—a 10% off coupon on brochure orders of 250 or more.

Local Edge

Showcase what makes your print shop the better choice.

Local printers have a powerful edge—and the Local Edge postcard helps you promote it. This month’s message focuses on brochures as a smart, seasonal marketing tool for summer campaigns.

Front-side headline options like “A Brochure Worth Holding, A Brand Worth Remembering” highlight the value of holding something tangible. The back includes useful data that adds credibility, like:

“82% of people trust print ads more than digital.”

Why Local Edge matters:
It helps you position yourself as not just the local printer—but the local expert. Use it to open conversations with summer-centric businesses: restaurants, event planners, tourism groups, or local retailers with seasonal specials.

National Direct Mail

Bring a polished, professional message to a wider audience.

The National Direct Mail package is all about trust, credibility, and thoughtful communication. It includes a folded mailer, postcard, and cover letter that help reframe brochures as respectful, relationship-building marketing tools.

This is a great option for your commercial clients or B2B prospects who are tired of shouting into the digital void. With messages like:

“Marketing should honor your audience’s time and attention.”
You can position print—especially brochures—as a smarter, more meaningful way to engage.

Put National Direct Mail into action:
Use this to connect with professional service providers (law firms, financial advisors, consultants) who need to communicate trust and expertise. Bonus: the package includes three helpful (optional) coupon offers, including a free design consultation and discounted brochure printing—perfect for closing a new account.

Printer’s Press

Add value and variety to every mailbox.

The Printer’s Press newsletter is one of your most flexible tools. Whether you’re targeting new prospects or nurturing existing clients, this 4-page piece mixes lifestyle content with subtle print promotion that keeps readers engaged.

This issue includes:

• A fun June adventure list (camping, hiking, geocaching)

• A guide to Michigan’s Upper Peninsula

• A wellness article on hydration

• A business spotlight on brochure marketing

You’ll also find a trivia section, a recipe, and layout options to personalize with your own message.

Why Printer’s Press works:
It’s a soft-touch way to stay in touch. Your print buyers appreciate the seasonal tips, and the newsletter format gives you multiple ways to weave in reminders about your capabilities. If you’re looking to stay top-of-mind without pushing a hard sell, this is the perfect choice.

Ideas Collection Website Content

A simple shift in perspective can open a whole new market.

The Ideas Collection article for June focuses on repositioning—an advanced but powerful marketing move. Rather than changing your product, you change the way you talk about it to appeal to a different audience.

Using Milk Duds as an example (shifting from “movie snack” to “long-lasting chew”), the article helps print buyers rethink how to frame their own products or services for new markets.

How this helps you:
This tip shows your customers that you’re not just a printer, but a marketing partner who can help them think differently. It’s also an easy conversation starter:

“Have you ever thought about repositioning your main service to attract a new type of customer?”

Reminder: The latest Ideas Collection tip is available to all Base website subscribers and MI4P WordPress Plugin users. Read the latest Ideas Collection article in its entirety here.

Quarterly White Paper: Upgrading Your Business Image

When perception matters, premium print delivers.

The white paper this quarter—Upgrading Your Business Image: How Print Marketing Sells Expertise—dives deep into the psychology of print. It outlines why professionally printed materials create instant trust, signal credibility, and reinforce a brand’s quality.

From first impressions to long-term ROI, the paper breaks down how elements like textured paper, spot UV, and consistent design help your customers look more polished—and feel more confident in their own marketing.

Here’s how to use it:

• Include it in proposals for high-end print jobs
• Email it to top clients as a value-add
• Promote it on your social media channels to attract more leads to your website.

It’s a versatile resource that helps you sell not just printing—but the impact of great printing.

Ready to Put It to Work?

Whether you want to spark a lighthearted conversation or pitch a high-end brochure order, the content this month is here to help you do one thing: sell more printing.

Pick the tools that match your goals, personalize them to your shop, and get them in the hands of your customers. The more you share, the more you grow.

Need help choosing or using your content? We’re here to help—let’s talk strategy!