“Hey, you, look at me! Can’t you see how great I am? I am the best there is. You’d be a fool to work with anyone but me and my business, for we are THE BEST.” Ugh. Insert eye-roll here. Most people actively avoid those who exude an attitude like this. But, have you ever noticed that many business owners

A marketing campaign is like a symphony – many complex parts, one beautiful outcome. As your customers weigh the elements of an upcoming project, they’ll look to you to work hard to blend the right mix of color, design, and narrative for the most dynamic outcome. How can you guide them to strike the best balance for greatest impact? As Henry

Content, Marketing Ideas For Printers, Rachel Nies

A frequent question that comes up regarding our content is, “How do I take the content you’ve provided and personalize it to make it better?” That question comes up regarding everything we offer – from social media marketing content, to direct mail, to email marketing, and the content and homepage sliders we offer on the websites. The simple answer is: Just do anything to

You know that warm, fuzzy feeling you get when others in the community start saying nice things about your company? That kind of advertising is priceless! How do you get ’em talking about you? Better yet, how do you help your print-buying customers get the community talking about them? Once you help your customers generate successful word-of-mouth marketing, you can