Marketing Tips Archives - Marketing, content, & technology to help printers sell more printing

“Hey, you, look at me! Can’t you see how great I am? I am the best there is. You’d be a fool to work with anyone but me and my business, for we are THE BEST.” Ugh. Insert eye-roll here. Most people actively avoid those who exude an attitude like this. But, have you ever noticed that many business owners think it’s ok to market their business this way? They seem to miss the truth that messages like these, with their know-it-all attitudes, are cringe-worthy whether they come from the neighbor down the street or a business trying to market itself. Owning a business doesn’t give anyone an excuse to be an all-about-me marketer. No one likes a glory hog, and this includes your print buyers. Many companies fail to recognize that marketing actually works best as a supporting role. If you want your marketing to be effective, it needs to play the background, not take center stage. Every Story Has a Hero. Who’s Yours? In every story, there’s a hero and there’s a guide. Think about this: in The Lord of the Rings, Frodo had Gandalf. In The Hunger Games, Katniss had Haymitch. And, of course, in Star Wars,

A marketing campaign is like a symphony – many complex parts, one beautiful outcome. As your customers weigh the elements of an upcoming project, they’ll look to you to work hard to blend the right mix of color, design, and narrative for the most dynamic outcome. How can you guide them to strike the best balance for greatest impact? As Henry David Thoreau once said: “Simplicity, simplicity, simplicity! I say, let your affairs be as two or three, and not a hundred or a thousand…” Simplicity can make your message ring forth through the clatter of daily noise. Opposing the Enemies of Simplicity Our enthusiasm to succeed can often create clutter, so it is important to build a strong, simple foundation from the start. The December marketing tip, available on every website provided by Marketing Ideas For Printers, identifies enemies of simplicity that sabotage our best marketing efforts. Here are a few highlights: Give Your Brand Center Stage. Let your work speak for itself rather than explaining it with highly descriptive content or excessive visual clutter. Less is more! Don’t overextend your design or your brand itself. Too many product variations can come at the expense of the distinct image you

Content, Marketing Ideas For Printers, Rachel Nies

A frequent question that comes up regarding our content is, “How do I take the content you’ve provided and personalize it to make it better?” That question comes up regarding everything we offer – from social media marketing content, to direct mail, to email marketing, and the content and homepage sliders we offer on the websites. The simple answer is: Just do anything to make it yours! But, make sure what you do has the highest impact. Here are three tips to make the content connection to your audience. Broadcast the WIIFM Station “What’s in it for me?” This line of thinking is popular for most of us, and even more so when referring to your potential print-buyers. When customizing and creating your content, remember, customers care about themselves, and NOT about you. This means they’re not concerned about the specifications of your new press, but instead, how those specifications on your fancy new press will make their lives better. Tip #1: Make sure your content easily answers the what’s-in-it-for-me question for your print-buyers. Position yourself so your customer gets to be the hero. Remember, if you help your customers win, you’ll win, too! “What’s Fun About Playing with a Building?” Do you remember the 1988

You know that warm, fuzzy feeling you get when others in the community start saying nice things about your company? That kind of advertising is priceless! How do you get ’em talking about you? Better yet, how do you help your print-buying customers get the community talking about them? Once you help your customers generate successful word-of-mouth marketing, you can bet they’ll be talking about you next! 5 Steps to Get ‘Em Talking Here’s a tip that will help your customers get the conversations going: Smart Companies Get People Talking. It’s the newest Marketing Tip to appear in the Ideas Collection on all websites from Marketing Ideas For Printers, and it covers the five Ts of successful word-of-mouth marketing: Talkers Topics Tools Taking Part Tracking Once you help your customers get started with their word-of-mouth marketing, you can bet they’ll be saying good things about you, too! For printers using websites from Marketing Ideas For Printers, this new tip is found in the Marketing Tips section of the Ideas Collection. Not using a website from Marketing Ideas For Printers? You can see the tip here on one of our demo websites. Or better yet, experience it for yourself by requesting your own personal demo website. START FREE DEMO