Gratitude is at the forefront of everyone’s mind as we turn the calendar to November content. Being aware of all the things we have to be thankful for, and then taking time to express our gratitude, is an important exercise. Think of ways you use your marketing to let your customers know how much you appreciate them, and how grateful you are to partner with them in their success journey. Here are a few ideas for you! ALL-NEW DOWNLOAD OF THE MONTH CLUB In September, the Download of the Month will help you get more reviews for your print business! This simple yet effective business card design will build and solidify relationships with your print buyers. If you struggle with knowing you should promote your print business more, but you don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a well-rounded collection of marketing collateral. For only $9.99 a month, you can grow your business with compelling writing and impossible-to-ignore design, all neatly
What scenes are so arresting you simply cannot look away? Peter Friederici of Orion magazine listed nine apprehending images including these: A single star shining through low clouds lit orange by the glow of streetlights. A ship interrupting the smooth expanse of any horizon . . . because a vessel on the water is a story whose arc you simply have to follow. How to “Lure” Your Audience Want to equip customers to apprehend viewers with their own arresting images? Sleek, compelling designs can make it difficult to look away! This month’s design tip, added to every website provided by Marketing Ideas For Printers, offers a few tricks for luring in viewers: “Good design understands that your eyes are sending information to your brain at an astounding rate. But because your brain cannot possibly capture every detail, sometimes it sees the edges of a particular image and fills in the missing pieces of the puzzle based on your previous life experience. By capitalizing on this thought, you can use clever design ideas that will gently encourage viewers to follow your lead.” Here are a few keys from the article to educate your clients: Fancy Brain Tricks Use optical illusions, colors,
Creating content is one of the biggest struggles for businesses. Why? Because it’s hard to put on paper all of the things we say with ease about our business and our products. Even more difficult is planning ahead to have the right content when you need it. Creating A Plan This is why our latest white paper is about Creating a Rock-Solid Content Map. This is a great piece to distribute to your customers, especially the ones who find it hard to think ahead about their needs. Whether they are creating the content or rely on you to create their pieces from start to finish, getting them in the practice of creating a plan is in your best interest. Practice What You Preach Providing great content to your customers shows them that you are practicing what you preach. We have dynamic content to fill that need. Let us help you help your customers and boost your sales at the same time. Read the complete white paper here on one of our public demo websites, or get started creating your own free demo website from Marketing Ideas For Printers today. START FREE DEMO
Adding shading to a piece of art, polish to furniture, and wax to a sports car; what’s the similarity? A desire to find something simple and make it SHINE. Educate and Intrigue At Marketing Ideas For Printers, we help you sell more printing! Through our direct mail, websites, and print management systems, we help you shine as you entice customers to print locally, to order frequently, and to partner with you to produce remarkable results. While many customers know the “business basics,” often the client is looking to YOU for inspiration. Each month, our Ideas Collection tips offer helpful ideas for print, marketing, design, and technology. When customers view you as a credible, reliable resource, your business is sure to benefit! Here’s an example from our latest print tip, added to every website offered by Marketing Ideas For Printers. The Perfect Cover If you’re looking for a simple step to effortlessly enhance your printed project, consider adding varnish. Print varnish adds a transparent coating that reduces smear, prevents wear, and adds durability and strength. Just like paint, there are three basic finishes: satin, gloss, and dull (matte). Weigh these considerations when choosing a varnish that’s best for you: Dull/Matte: A matte
The November download of Business Forum is ready! A Time to Be Grateful November welcomes the season of giving, so be prepared to show your gratitude to your customers this November with eight pages of great content from the Business Forum. This issue is filled with great advice for overcoming fear and improving your business and your life. It’s an abundant gift that keeps on giving. With a new, beautifully designed issue each month, you can continuously deliver a dynamic resource that is relevant, packed with great business content, and includes interesting facts that make this resource a fun read. Let’s not forget that the Business Forum is filled with print suggestions to encourage your customers to expand their marketing, think creatively about their options, and most importantly, to call you for their print needs. In This Issue A few things you’ll see this month: Book Review: Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection by Jia Jiang. Advice for better meetings Growing your business Strategies for customer testimonials More… Get Connected Contact us today to get access to quality, original content on a regular schedule, giving you one more great way to connect
What does it take to beat back the ordinary and continually release fresh, gripping, beautiful design? A little creative thinking. The newest Design Tip added to the Ideas Collection of every website provided by Marketing Ideas For Printers offers powerful exercises to help your customers design imaginatively. Communicate Without Words Based on the Design Matters series, the “ideation” strategy will help your customers and designers create work that is not only aesthetically appealing, but strategy-driven and smart. Ideation techniques enable the use of the very best images to clearly communicate ideas without words. When your customers view this month’s article on your website, it will walk them through image gathering, group brainstorming options, visual matrix exercises, and even “productive doodling” to help them capture the essence of their message in simple, nonverbal ways. Metaphorical thinking challenges consideration of questions like: What attributes are we trying to communicate through this piece? How do we want people to feel when they look at the graphics/design? Why do certain images evoke that (particular) emotional response? How can these images be woven into a project? See how your customers can push themselves with these new ideation strategies by viewing this tip on one of