News Archives - Page 3 of 10 - Marketing, content, & technology to help printers sell more printing

Odyssey, MIS, Marketing Ideas For Printers, How Do I Know You're Print MIS Will Be Around

For those discovering Odyssey (our new Print MIS) and learning about Marketing Ideas For Printers for the very first time, it’s not surprising to have questions like this: How do I know Marketing Ideas For Printers will be around for the long haul? How can I be assured that Odyssey will be viable in the future if I choose Odyssey as my Print MIS? Those are good questions, and not too difficult to answer. It Starts with Our History The answer actually starts in the late 1980s with the birth of Ink Inc., which at that time was the name of the company that started the direct mail service provided by Marketing Ideas For Printers. Just click the history link at the bottom of any page on our Direct Mail For Printers website and you’ll see the story of how Ink Inc. began. Over time, we’ve added Websites For Printers (2001), Social Media Marketing For Printers (2009), and Email Marketing For Printers (2009) to the services offered by Marketing Ideas For Printers. Each service was quickly embraced by both new and existing customers, and each service quickly achieved sustained profitability. Each service has stood the test of time, and each service has adapted to continue to be relevant.

Websites, Features, Updates, Marketing Ideas For Printers,Experience A Performance Evolution

Fluidity. It’s our business. After all, how useful would it be to use yesterday’s technology and service experience for tomorrow’s needs? It’s in that spirit we wish to share six recent feature updates we’ve made to the websites from Marketing Ideas For Printers. With these updates, you can now: Complete/Re-open Individual Jobs Create Custom Send-A-File Questions Place Entire Order Level Tracking Numbers Edit Help Center FAQs Submit Partial Orders Use Product Category External Links To dig into the details of these features, it may be a bit of heavy reading if you don’t already have a website with us. But, if you’re interested in learning what we’ve been up to, keep reading. 1. Complete/Re-open Individual Jobs With this feature, your customers won’t have to wonder where their orders are. You have complete control over your workflow and can communicate on the fly to let your customers know exactly where in the production process their orders are. Once an order has been marked as completed, your customers can even place a quick and convenient re-order for that job. Need to make an update after a job has been closed? We’ve got your covered! Just re-open the job ticket and you’ll be

Odyssey, MIS, Marketing Ideas For Printers, How Much Does Odyssey Cost?

If you’re a “just give me the facts, please” type of person, the price for Odyssey is as follows: a recurring monthly subscription fee of $499 (USD), plus a $2,999 (USD) one-time setup fee to get started. Currently, Odyssey requires a website (with the Ecommerce Suite) from Marketing Ideas For Printers. That means you’ll have not only a forward-thinking Print MIS under your fingertips but also a world-class website! (Later, Odyssey will be available for use on any website.) Odyssey’s Pricing and Benefits So, I know what you’re probably thinking. “How does Odyssey help me sell more printing and pay for itself?” Or, there’s this one, “Switching to a new MIS is a huge headache. What’s so different about Odyssey that I’ll know it’s really worth it?” Finally, “I’m thinking about it, but why hurry?” Well, let me answer those questions for you with three of the benefits I believe will be the most impactful for you: Question #1: How does Odyssey help me sell more printing and pay for itself? By eliminating double-entry and creating a more efficient hand-off from your customers to your team. Just think of all the time it takes your team to copy the information from an online order and paste it into

What happens when you pour water into a cup? It takes the shape of a cup. Into a fishbowl? It takes the form of the fishbowl. You see the pattern here; water always takes the shape of the container it’s poured into. The water responds to the container; the water is responsive. It’s the same thing with website content: Website content takes the shape of the device displaying the content. Perhaps you’ve heard the phrase responsive website: The website content responds to the device that’s displaying the content, and that is what makes a website responsive. That’s why certain websites (like the one you’re viewing now) look great whether viewed on a desktop computer, a tablet, or a mobile device. Give it a try. Pull up this blog post on all your devices, and you’ll see the content beautifully displayed in a manner that fits the device being used. The Mobile Tipping Point There’s no shortage of studies showing the widespread adoption of mobile devices. As a planet, we crossed the tipping point in October 2016. (See Mobile and tablet internet usage exceeds desktop for first time worldwide.) We’ve not yet reached that level of penetration in the United States, but we will soon!

Odyssey, MIS, Marketing Ideas For Printers, The Personal Touch is Gone. Now What?

Gone are the days when you could count on a friendly smile with your purchase. Sure, you can still get that warm smile, but these days we head to the self-checkout line and intentionally choose to skip the opportunity for that friendly smile altogether. That’s a topic I explored in a recent article published on LinkedIn entitled, Connecting People to Process. (If we’re not already connected on LinkedIn, please take this opportunity to connect with me while you’re there reading the article. Thanks!) Who’s In Control? You don’t have a self-checkout line in your print shop, but your print-buying customers probably feel like most Walmart shoppers. They don’t always want a personal touch anymore! They want control – the control to regulate their buying pace, the control to access and change their order whenever they want, and the control to not wait for you. The Easiest Process Wins If your customers are exercising their control and choosing to skip the personal touch, that means they’re going online to order printing. Today, over 70% of buying decisions are made before a conversation with a real live human even occurs. 70%!!! And all signs point to that number going even higher in the future. Let’s go back to the

We will soon be relaunching the ezMail website at EmailMarketingForPrinters.com, and with that relaunch, you’ll learn about the new path of email marketing offered by Marketing Ideas For Printers. Spoiler Alert: ezMail is being phased out to make way for the more robust marketing tools planned for the all-new Print Management Information System (Print MIS) from Marketing Ideas For Printers, code-named “Odyssey.” Not only will Odyssey manage the day-to-day activities of print production, but it will also include a marketing suite to connect you with your prospects and customers at every stage of the print-buying cycle. When the ezMail website relaunches on Thursday, December 8, 2016, all free ezMail plans will be discontinued, and ezMail will be removed from all Grow and Conquer website bundles. However, ezMail will continue to be available for all current ezMail subscribers with a paid subscription, as well as for all active users of an ezMail account included in a Grow or Conquer website bundle. (“Active” means the ezMail account has been accessed between January 1, 2016, and November 28, 2016.) With ezMail subscriptions soon to be no longer available (except for our existing customers with active ezMail accounts), it’s time to check out Odyssey, the future of email marketing for printers! CHECK OUT ODYSSEY

We are looking forward to beginning a new year with not just one, but two new looks! Our Coffee Break and FastStart direct-mail packages have undergone a makeover, and both have fresh new contemporary looks. You have come to rely on our Dingbat/Coffee Break package to deliver humor and unveil interesting dates in history ever since 1989. Along with that, our FastStart postcard/mailer has offered the timeless message of “we’re a printer and here is what we print” since 1993. With 27 years of proven results, it’d be easy to think “why fix what’s not broken?” Well, with anything we offer to help you sell more printing, we want to be constantly looking for ways to do things even better and keep you current and in touch with your customer base. So, are you excited to see what’s in the future for these two popular offerings? Coffee Break Keeps Your Customers Smiling! Dingbat/Coffee Break will now simply be known as Coffee Break. The Dingbat name originated by playing off of the font name Zapf Dingbat. That font name might not be as recognizable these days, and we feel that Coffee Break better reflects the purpose of the content, to grab a

Proclaiming the many benefits of doing business with a local printer will be the theme of our new Direct Mail For Printers postcard offering. We are proud to announce the introduction of….wait for it…Local Edge! Hooray! Have you been waiting for an opportunity to showcase the benefits of keeping things local and working with a local printer, but just haven’t had the time to promote this yourself? Well, good news! We’ve heard your desire and understand how difficult it is to compete with the low-margin, high-volume printers around the country. We understand how precious of a commodity time can be to local printers, and that’s why we created Local Edge. We all know the benefits of working with a local printer and we want to make sure your customers are reminded of those benefits as well. Give Your Customers a Reason to Buy Local Focusing on “The Real People Advantage,” “High-Value Printing Because We Care,” and “Experience, Dedication, and Reputation,” these are just some of the local-oriented themes we will be promoting through the Local Edge postcard. Your print buyers want to know why they should do business locally and Local Edge will provide that monthly message delivered right to

“Odyssey” is a new breed of Print Management Information Systems (Print MIS) that eliminates double entry and expands the scope of Print MIS to include marketing. Odyssey Eliminates Double Entry Gone are the days when your customers place an order online, and you have to copy the information they provided and paste it into your Print MIS. With Odyssey, your website is your MIS, and that means no more double entry. Odyssey Includes Marketing What if your Print MIS not only managed your interactions with your customers during the production of their print jobs, but it also helped you communicate with your customers and prospects before and after the time they were buying printing? Because Odyssey is a Print MIS with marketing automation, Odyssey has you covered at all stages … before, during, and after! Learn About Odyssey Odyssey will launch in January 2017. If you take the time to learn about Odyssey now, you’ll save $2,000 off Odyssey’s startup charge. How do you learn about Odyssey? By signing up for one of our no-obligation webinars! The webinars are scheduled every Tuesday and Thursday afternoon, pick the one (or more!) that works for you. The complete schedule can be found at the bottom of mi4p.com/mis. Sign Up for a Webinar

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