Direct Mail, Business Forum, Increase Interest and Productivity This Summer, Marketing Ideas For Printers

Summer is on its way, and we couldn’t be more excited. The June 2017 issue of the Business Forum has us just as pumped! We’ve gathered some of the most helpful information to increase KPIs (Key Performance Indicators) and get the most out of your team by finding their strengths and minimizing weaknesses. Strike the Perfect Work/Family Balance This month


Direct Mail, Local Edge, Marketing Ideas For Printers, Where Corners are Never Cut

On February 6, 2016, the city of Tainan, Taiwan, was slammed with a magnitude 6.4 earthquake (and sixty-eight aftershocks!). A day later, examinations of a toppled 17-story high-rise apartment building showed horrific structural problems including pillars reinforced with Styrofoam and empty tin cans. Similar quality control issues were exposed in Japan when seven massive hotels were forced to close after


Direct Mail, FastStart, Marketing Ideas For Printers, A Productivity Push

The Industrial Revolution (beginning around 1760) was one of the most spectacularly fruitful periods in history. Almost every aspect of life was transformed as people harnessed electricity, expanded transportation, and streamlined industrial processes with new machines. Output multiplied exponentially: while previously one daily laborer could clean a pound of seeds from cotton, the mechanized cotton gin could remove fifty pounds


Marketing Ideas For Printers, Double Color Management: An Extraterrestrial Experience, Tip

Seeing the world through rose-colored glasses sounds like a good thing, right? It sure can be, except in print. When your printed images start taking on an extraterrestrial hue, it’s time to take the glasses off and see where this mystical glow is coming from. Recently, one of our customers experienced a rather “rosy” view of the images in our Direct


Odyssey, MIS, Marketing Ideas For Printers, Can I Import My Existing Print MIS Data Into Odyssey?

Sometimes Odyssey prospects fall in love with Odyssey (our new Print MIS) when they see it, then second-guess their new-found affection by letting this thought rattle around in their brain: What will I do with all my customer history and existing Print MIS data? I’d make the move if that were easier to deal with. Respectfully, if you’re thinking that thought,


Printer@Work, Websites, Marketing Ideas For Printers, Printer@Work: An Email Newsletter Your Customers Will Love

If you’re looking for a creative way to grow your business with a loyal following of print customers, you’ll want to check out the Printer@Work email newsletter! The Choice is Yours The Printer@Work newsletter is emailed on your behalf on the 1st and 3rd Tuesday of the month, and contains ten minutes of fun, engaging content that your audience will


MIS, Odyssey, Marketing Ideas For Printers, Odyssey is a Print MIS for Online and Legacy Success

As I’ve visited with printers about Odyssey and told them that Odyssey is a Print MIS that directly connects to their website, it’s easy for them to see that Odyssey easily manages online print orders. Because of Odyssey’s seamless connection to websites from Marketing Ideas For Printers, printers can sometimes overlook how well Odyssey handles legacy orders too, which leads to printers asking


Direct Mail, Marketing Ideas For Printers, Course Corrections Keep Direct Mail Pointing the Right Direction

When you’re on your next airplane trip, think about this: Over 90% of the flight is spent making in-flight course corrections. Those course corrections are what helps to ensure that when we leave Fargo on a flight bound for Chicago, we’ll actually end up in Chicago and not some corn field in Nebraska! Just like a flight, design benefits from mid-course corrections


Odyssey, MIS, Marketing Ideas For Printers, NO-DATA-CUSTODY-BATTLES-HERE

Recently, I published a blog post to make the case that Odyssey and Marketing Ideas For Printers are built for the long haul. You’d expect to hear nothing less, right? But what if you’re not using Odyssey for the long haul? Smart businesspeople make decisions influenced not only by the adoption of new software, but also by the departure options provided by that software. That’s why a question


Odyssey, MIS, Marketing Ideas For Printers, How Do I Know You're Print MIS Will Be Around

For those discovering Odyssey (our new Print MIS) and learning about Marketing Ideas For Printers for the very first time, it’s not surprising to have questions like this: How do I know Marketing Ideas For Printers will be around for the long haul? How can I be assured that Odyssey will be viable in the future if I choose Odyssey as


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