Webinar Archives - Marketing, content, & technology to help printers sell more printing

Woman watching Coronavirus Resources For Printers webinars

Do you remember when you first realized that COVID-19 was not just “some other continent’s problem,” but was indeed something that would hit close to home? When you felt that impact coming, did you lose sleep? I think most small business owners did. All of a sudden, we found ourselves wide awake at night running through a checklist of things to do to keep our companies surviving and brainstorming ways to ensure we could help others during this time. A New, Bigger Team Focus For us, those sleepless nights led to the rapid creation of the Coronavirus Resources For Printers webinar series. This webinar series was launched to provide help and hope to printers during these unique times. As this series has grown, not only have the core values of Others First and Positive Attitude had the opportunity to shine, but Team-Focused has branched out to include a whole community of printers that have rallied together to share ideas for the benefit of ALL printers. This community continues to expand to include other industry vendors and consultants who share that same desire to provide help and hope. (And there are a lot of them! There are a lot of good

“Odyssey” is a new breed of Print Management Information Systems (Print MIS) that eliminates double entry and expands the scope of Print MIS to include marketing. Odyssey Eliminates Double Entry Gone are the days when your customers place an order online, and you have to copy the information they provided and paste it into your Print MIS. With Odyssey, your website is your MIS, and that means no more double entry. Odyssey Includes Marketing What if your Print MIS not only managed your interactions with your customers during the production of their print jobs, but it also helped you communicate with your customers and prospects before and after the time they were buying printing? Because Odyssey is a Print MIS with marketing automation, Odyssey has you covered at all stages … before, during, and after! Learn About Odyssey Odyssey will launch in January 2017. If you take the time to learn about Odyssey now, you’ll save $2,000 off Odyssey’s startup charge. How do you learn about Odyssey? By signing up for one of our no-obligation webinars! The webinars are scheduled every Tuesday and Thursday afternoon, pick the one (or more!) that works for you. The complete schedule can be found at the bottom of mi4p.com/mis. Sign Up for a Webinar

Eighty percent of consumers’ disposable income is still spent on businesses within 10 miles of their homes. Are you helping your print-buying customers reach their customers within those 10 miles? Direct mail is still relevant in a digital world, and Every Door Direct Mail makes connecting with consumers fast, easy, and effective. Connie Jacoby, Direct Marketing Specialist at the United States Postal Service, presented the webinar, The Power and Simplicity of Every Door Direct Mail, on March 4, 2015. In this webinar, Connie gave attendees a quick introduction to EDDM basics, and then talked about how you can use EDDM to bring more value to your print-buying customers’ direct mail projects. The recording of the webinar is available to: Members of the National Print Owners Association (NPOA): This webinar was presented by the United States Post Office for the National Print Owners Association (NPOA, www.PrintOwners.org), and sponsored by us here at Marketing Ideas For Printers. The recording of the webinar is available to members of the NPOA in the members-only section of the NPOA website. And Upon Request: If you don’t have a login, we’ll still be able to get you a front-row seat to the webinar. Just give us a call at 800-736-0688.

This week’s round of updates introduced an expansion to our implementation of Google’s Analytics code on WebsitesForPrinters.com websites. How It Used To Be Previously, our analytics settings were very simple: all you had to do was plug in the tracking ID provided by Google, and we take care of the rest. As Google makes ongoing programming changes, we would update your site accordingly. For most users, this is a very convenient approach and accomplishes all they need. How It Is Now But sometimes, you want to get down into it and get your hands dirty. If you are using Google Analytics for more than the basic tools most people use, Google will provide you with code that differs from the built-in code for your site. Now, you have the ability to paste that code directly into your website’s Analytics page, over-riding the simpler tracking-ID-based code. To do that, go to your Control Center and choose “My Website” from the main menu. Then choose “SEO” on the sidebar, and click Google Analytics. You’ll now find a blue “Advanced…” button to the right of the Google Tracking ID field. Clicking that will expand to show a large text box where you can